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Jellyfish.com
Jellyfish.com was a reverse auction online shopping website. The Middleton, Wisconsin-based company was acquired by Microsoft in 2007. On May 22, 2008, Microsoft officially announced the cash back service as part of their Live Search group of tools. The site was shut down at midnight, February 16, 2009. History Jellyfish launched the first beta version of service in June 2006, after receiving an initial seed round of investment from its founders, Brian Wiegand and Mark McGuire, and Kegonsa Capital Partners.''Wisconsin State Journal'', "Jellyfish.com Raises $5 Million In Funding"
retrieved 13 March 2008
In a press release, Kegonsa Capital Partners said that it acquired 25 percent of Jellyfish.com's stock for about $600,000 in February 2006, ...
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Microsoft Acquisitions
Microsoft is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. Microsoft would also come to dominate the office suite market with Microsoft Office. The company has diversified in recent years into the video game industry with the Xbox, the Xbox 360, the Xbox One, and the Xbox Series X as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS. The company's initial public offering was held on March 14, 1986. The stock, which eventually closed at US$27.75 a share, peaked ...
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List Of Companies Acquired By Microsoft Corporation
Microsoft is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. Microsoft would also come to dominate the office suite market with Microsoft Office. The company has diversified in recent years into the video game industry with the Xbox, the Xbox 360, the Xbox One, and the Xbox Series X as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS. The company's initial public offering was held on March 14, 1986. The stock, which eventually closed at US$27.75 a share, peaked ...
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Comparison Shopping Website
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria. Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead earning money from affiliate marketing agreements. In the United Kingdom, these services made between £780m and £950m in revenue in 2005. Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry. History The first widely recognized comparison-shopping agent was Bargain ...
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Reverse Auction
A reverse auction (also known as buyer-determined auction or procurement auction) is a type of auction in which the traditional roles of buyer and seller are reversed. Thus, there is one buyer and many potential sellers. In an ordinary auction also known as a forward auction, buyers compete to obtain goods or services by offering increasingly higher prices. In contrast, in a reverse auction, the sellers compete to obtain business from the buyer and prices will typically decrease as the sellers underbid each other. A reverse auction is similar to a unique bid auction because the basic principle remains the same; however, a unique bid auction follows the traditional auction format more closely as each bid is kept confidential and one clear winner is defined after the auction finishes. For business auctions, the term refers to a specific type of auction process (also called e-auction, sourcing event, e-sourcing or eRA, eRFP, e-RFO, e-procurement, B2B Auction). Open procurement pro ...
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Middleton, Wisconsin
Middleton is a city in Dane County, Wisconsin, United States, and a suburb of the state capital, Madison. Middleton's motto is "The Good Neighbor City." The population was 21,827 at the 2020 census. In 2007, Middleton was chosen as the best place to live by ''CNN Money'' magazine. ''CNN'' ''Money'' magazine praised Middleton's "small-town charm, booming economy, extensive parks and bike trails." In 2009, Middleton was placed 4th, and 8th in 2011, on ''CNN Money'' magazine's list of best small towns to live in the United States. In 2021, Middleton was chosen as the "Best Suburbs to Raise a Family in Dane County" by ranking and review website ''Niche''. History The first settlers were mostly of English descent, and they came to Middleton in the 1840s. It was called Peatville for the large quantities of peat extracted from its soil. The village was renamed Middleton when it was separated from the town of Madison in 1848. Many German settlers arrived to Middleton in the 1850s, and a ...
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Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ...
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Live Search
Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET. Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the '' All Things Digital'' conference in San Diego, California, for release on June 3, 2009. Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. Yahoo! finished the transition in 2012. In October 2011, Microsoft stated that they were working on new ...
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Fitchburg, Wisconsin
Fitchburg is a city in Dane County, Wisconsin, United States. The population was 29,609 at the 2020 census. Fitchburg is a suburb of Madison and is part of the Madison Metropolitan Statistical Area. Fitchburg consists of a mix of suburban neighborhoods closer to the border with the city of Madison, commercial and industrial properties, and more rural properties in the southern portion of the city. Despite its status as an incorporated city, some rural parts of Fitchburg still lack certain municipal services such as sewer, water, and natural gas. History Fitchburg was a town until its incorporation as a city on April 26, 1983. Dutch immigrant brothers Vroman are claimed to be the first permanent settlers of Greenfield, then changed to Fitchburg to avoid confusion with Greenfield, Milwaukee county. A significant number of Irish families settled in Fitchburg as well. As the city of Madison began to encroach upon the town of Fitchburg via annexation, the town pursued incorporation as ...
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Windows Live ID
A Microsoft account or MSA (previously known as Microsoft Passport, .NET Passport, and Windows Live ID) is a single sign-on Microsoft user account for Microsoft customers to log in to Microsoft services (like Outlook.com), devices running on one of Microsoft's current operating systems (e.g. Microsoft Windows computers and tablets, Windows Phones, and Xbox consoles), and Microsoft application software (including Visual Studio). History Microsoft Passport, the predecessor to Windows Live ID, was originally positioned as a single sign-on service for all web commerce. Microsoft Passport received much criticism. A prominent critic was Kim Cameron, the author of ''The Laws of Identity,'' who questioned Microsoft Passport in its violations of those laws. He then joined Microsoft in 1999 after his company was acquired and was its Chief Architect of Access and Identity until his 2019 retirement, helping to address those violations in the design of the Windows Live ID identity meta-sy ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Cost Per Action
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired ''action'' to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in the desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals. Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is mos ...
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Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ...
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