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Jozi FM
Jozi FM (formerly known as Soweto Buwa Radio) is a local radio station that started in 1995 as Soweto Community Radio. In 1999–2000, Soweto Community Radio and Buwa Radio merged to form Jozi FM, to form the largest community radio station in South Africa, broadcasting in several languages including: English, isiZulu, Sesotho, Sepedi, Setswana and Xitsonga. The station's radio format is 50 percent music and 50 percent discussion. The studios are based at Khaya Centre in Dube, Soweto in South Africa and covers regions all across Soweto, Kagiso, Lenasia, Krugersdorp, Randfontein, Kempton Park, Germiston and Alberton. Jozi FM was first broadcast in 1999 and can claim a competitive audience of 564,000 (RAMS Nov 2009). Jozi FM is the first community radio station to be listed on the DSTV's audio bouquet. Jozi FM attributes its success to the relationship it has with its audience. The radio station is a voice for the surrounding communities and focuses on delivering on the deman ...
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Jozi FM (South Africa)
Jozi FM (formerly known as Soweto Buwa Radio) is a local radio station that started in 1995 as Soweto Community Radio. In 1999–2000, Soweto Community Radio and Buwa Radio merged to form Jozi FM, to form the largest community radio station in South Africa, broadcasting in several languages including: English, isiZulu, Sesotho, Sepedi, Setswana and Xitsonga. The station's radio format is 50 percent music and 50 percent discussion. The studios are based at Khaya Centre in Dube, Soweto in South Africa and covers regions all across Soweto, Kagiso, Lenasia, Krugersdorp, Randfontein, Kempton Park, Germiston and Alberton. Jozi FM was first broadcast in 1999 and can claim a competitive audience of 564,000 (RAMS Nov 2009). Jozi FM is the first community radio station to be listed on the DSTV's audio bouquet. Jozi FM attributes its success to the relationship it has with its audience. The radio station is a voice for the surrounding communities and focuses on delivering on the deman ...
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Kempton Park, Gauteng
Kempton Park is a city in the East Rand region of Gauteng province, South Africa. It is part of the City of Ekurhuleni Metropolitan Municipality. It is situated south of Tembisa, one of the largest townships in South Africa, which is also part of Ekurhuleni. South Africa's busiest airport, O. R. Tambo International Airport is located in Kempton Park. The name of the city is sometimes written as "Kemptonpark" in Afrikaans. History Kempton Park lies on what was two Boer farms in the South African Republic (ZAR). The first farm was ''Zuurfontein No 369'' with the title deed issued to Johannes Stephanus Marais on 25 October 1859 and surveyed to be 3000 morgen on 12 December 1859. The second farm northwest of the first was registered to Cornelius Johannes Beukes in March 1865 and was called ''Rietfontein 32 IR''. After the discovery of gold in Johannesburg, 22 km southwest of the farms in 1886, a railway connecting Pretoria to Vereeniging and to the Cape line was constructed in ...
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Metro FM
Metro FM is a national radio station in South Africa owned by the South African Broadcasting Corporation. The station broadcasts on FM Stereo as well as the DStv Bouquet Channel 801. Telephone : History The station started broadcasting in October, 1986 as Radio Metro to compete with the now defunct Radio Bop. Playing a mix of urban contemporary and bubblegum pop Radio Bop was able to reach black audiences in parts of the Transvaal by broadcasting on the AM band from the "independent" bantustan of Bophuthatswana Bophuthatswana (, meaning "gathering of the Tswana people"), officially the Republic of Bophuthatswana ( tn, Riphaboliki ya Bophuthatswana; af, Republiek van Bophuthatswana), was a Bantustan (also known as "Homeland"; an area set aside for mem ... where it was licensed. This prompted the SABC's then white management to launch Radio Metro which was put on air in about six months, from the planning stages. The station launched the careers of a number of radio ce ...
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Kaya FM
Kaya FM 95.9 is a commercial radio station that broadcasts from Johannesburg, Gauteng, South Africa. History Kaya FM was launched in August 1997, and was one of the first frequencies to be approved for private commercial radio in South Africa. The station format is 60% music and 40% talk, thus making it unique to other ICASA approved licences. Format and listeners According to its website, the current listenership stands at 628 000 per average day. Most of the target audience of KAYA FM resides in the urban areas. The music format offers a mix including Adult Contemporary music and Rhythm and Blues, Soul music, Soul, and Contemporary music, Contemporary Jazz. It also includes African Indigenous Genre to its sound. Kaya FM 95.9 programming contains news, sport, and topical driven issues as well. Footprint *Greater Johannesburg Metropolis *Northern Boundary: Pretoria Boundary *Eastern Boundary: Springs, Gauteng, Springs *Southern Boundary: Vanderbijlpark *Western Boundary: Carlet ...
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Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individ ...
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Medium (communication)
In mass communication, media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media. Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media. Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture. The Term ''media'' in its modern application relating to commu ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Community
A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, town, or neighbourhood) or in virtual space through communication platforms. Durable good relations that extend beyond immediate genealogical ties also define a sense of community, important to their identity, practice, and roles in social institutions such as family, home, work, government, society, or humanity at large. Although communities are usually small relative to personal social ties, "community" may also refer to large group affiliations such as national communities, international communities, and virtual communities. The English-language word "community" derives from the Old French ''comuneté'' (Modern French: ''communauté''), which comes from the Latin ''communitas'' "community", "public spirit" (from Latin '' communis'', "co ...
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Entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures and were supported in royal courts and developed into sophisticated forms, over time becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded p ...
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Information
Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random, and any observable pattern in any medium can be said to convey some amount of information. Whereas digital signals and other data use discrete signs to convey information, other phenomena and artifacts such as analog signals, poems, pictures, music or other sounds, and currents convey information in a more continuous form. Information is not knowledge itself, but the meaning that may be derived from a representation through interpretation. Information is often processed iteratively: Data available at one step are processed into information to be interpreted and processed at the next step. For example, in written text each symbol or letter conveys information relevant to the word it is part of, each word conveys information rele ...
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Education
Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty. Various researchers emphasize the role of critical thinking in order to distinguish education from indoctrination. Some theorists require that education results in an improvement of the student while others prefer a value-neutral definition of the term. In a slightly different sense, education may also refer, not to the process, but to the product of this process: the mental states and dispositions possessed by educated people. Education originated as the transmission of cultural heritage from one generation to the next. Today, educational goals increasingly encompass new ideas such as the liberation of learners, skills needed for modern society, empathy, and complex vocational skills. Types of education are commonly divided into formal ...
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