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Jay Schulberg
Jay William Schulberg (July 17, 1939 – January 12, 2005) was an American advertising executive who had chief creative positions at both Ogilvy & Mather and Bozell Worldwide, with an approach to developing concise ads with memorable taglines. He was responsible for creating many notable advertising campaigns including the Got Milk? milk mustache campaign, the " Excedrin Headache" that could only be cured by the "extra-strength pain reliever", and the American Express" Don't Leave Home Without It" campaign with Karl Malden as spokesman. Biography Born in Manhattan Schulberg attended New York University from which he graduated in 1961. He had originally planned to pursue a career as a screenwriter, following in the path of his cousin Budd Schulberg who had written the Academy Award-winning screenplay for ''On the Waterfront''.Bayot, Jennifer"Jay Schulberg Dies at 65; Creator of Milk Campaign" ''The New York Times'', January 14, 2005. Accessed April 25, 2009. Advertising H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Traveler's Cheque
A traveller's cheque is a medium of exchange that can be used in place of hard currency. They can be denominated in one of a number of major world currencies and are preprinted, fixed-amount cheques designed to allow the person signing it to make an unconditional payment to someone else as a result of having paid the issuer for that privilege. They were generally used by people on vacation in foreign countries instead of cash, as many businesses used to accept traveller's cheques as currency. The incentive for merchants and other parties to accept them lies in the fact that as long as the original signature (which the buyer is supposed to place on the cheque in ink as soon as they receive the cheque) and the signature made at the time the cheque is used are the same, the cheque's issuer will unconditionally guarantee payment of the face amount even if the cheque was fraudulently issued, stolen, or lost. This means that a traveller's cheque can never 'bounce' unless the issuer go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times Best Seller List
''The New York Times'' Best Seller list is widely considered the preeminent list of best-selling books in the United States. John Bear, ''The #1 New York Times Best Seller: intriguing facts about the 484 books that have been #1 New York Times bestsellers since the first list, 50 years ago'', Berkeley: Ten Speed Press, 1992. Since October 12, 1931, ''The New York Times Book Review'' has published the list weekly. In the 21st century, it has evolved into multiple lists, grouped by genre and format, including fiction and non-fiction, hardcover, paperback and electronic. The list is based on a proprietary method that uses sales figures, other data and internal guidelines that are unpublished—how the ''Times'' compiles the list is a trade secret. In 1983 (as part of a legal argument), the ''Times'' stated that the list is not mathematically objective but rather editorial content. In 2017, a ''Times'' representative said that the goal is that the lists reflect authentic best selle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Got Milk?
Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. Got Milk? launched in 1993 with the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP (Milk Processor Education Program) added the "got milk?" logo to its "Milk Mustache" ads beginning in 1995. In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements, and launched a new campaign with the tagline "Milk Life". The "got milk?" campaign continues in California and the "got milk?" trademark is being licensed to food and merchandise companies for U.S. and international sales. The campaign has led to increased milk sales in California, although not nationwide. History The initial Got Milk? phrase was cre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is an English model, actress, singer, and businesswoman. She began her career at the age of 15, and established herself amongst the most recognisable and in-demand models of the past four decades. Campbell was one of six models of her generation declared :supermodels by the fashion industry and the international press. In addition to her modelling career, Campbell has embarked on other ventures, including an Contemporary R&B, R&B studio album and several acting appearances in film and television, such as the modelling-competition reality show ''The Face (TV series), The Face'' and its international offshoots. Campbell is also involved in charity work for various causes. Early life Naomi Elaine Campbell was born in Lambeth, South London to Jamaican-born dancer Valerie Morris on 22 May 1970. In accordance with her mother's wishes, Campbell has never met her father, who abandoned her mother when she was four months pregnant and went u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lauren Bacall
Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named the 20th-greatest female star of classic Hollywood cinema by the American Film Institute and received an Academy Honorary Award from the Academy of Motion Picture Arts and Sciences in 2009 in recognition of her contribution to the Golden Age of motion pictures. She was known for her alluring, sultry presence and her distinctive, husky voice. Bacall was one of the last surviving major stars from the Golden Age of Hollywood cinema. Bacall began a career as a model for the Walter Thornton Model Agency before making her film debut at the age of 19 as the leading lady opposite her future husband Humphrey Bogart in ''To Have and Have Not'' (1944). She continued in the film noir genre with appearances alongside her new husband in ''The Big Sleep'' (1946), ''Dark Passage'' (1947), and ''Key Largo'' (1948), and she starred in the romantic comedies ''How to Marry a Mill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Annie Leibovitz
Anna-Lou Leibovitz ( ; born October 2, 1949) is an American portrait photographer best known for her engaging portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz's Polaroid photo of John Lennon and Yoko Ono, taken five hours before Lennon's murder, is considered one of ''Rolling Stone'' magazine's most famous cover photographs. The Library of Congress declared her a Living Legend, and she is the first woman to have a feature exhibition at Washington's National Portrait Gallery. Early life Born in Waterbury, Connecticut, on October 2, 1949, Anna-Lou Leibovitz is the third of six children of Marilyn Edith (née Heit) and Samuel Leibovitz. She is a third-generation American. Her father was a lieutenant colonel in the U.S. Air Force of Romanian-Jewish heritage and her mother was a modern dance instructor of Estonian-Jewish heritage. The family moved frequently with her father's duty assignments, and she took her first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. It is also known for its annual swimsuit issue, which has been published since 1964, and has spawned other complementary media works and products. Owned until 2018 by Time Inc., it was sold to Authentic Brands Group (ABG) following the sale of Time Inc. to Meredith Corporation. The Arena Group (formerly theMaven, Inc.) was subsequently awarded a 10-year license to operate the ''Sports Illustrated''-branded editorial operations, while ABG licenses the brand for other non-editorial ventures and products. History Establishment There were two magazines named ''Sports Illustrated'' before the current magazine was launched on August 9, 1954. In 1936, Stuart Scheftel created ''Sports Illustrated'' with a target market of sportsmen. He publis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maxwell House
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels. Maxwell House coffee has been owned and produced by several companies, starting with Cheek's company, Nashville Coffee and Manufacturing Company, then followed by General Foods, and Kraft Foods Inc. History Early origins In 1884 Joel Cheek moved to Nashville and met Roger Nolley Smith, a British coffee broker. He was said to be able to tell the origin of a coffee simply by smelling the green beans. Over the next few years, the two w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Hershey Company
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. Its headquarters are in Hershey, Pennsylvania, United States, which is also home to Hersheypark and Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, which is a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company. Hershey's chocolate is available across the United States, and in over 60 countries worldwide.Booksense.com . Retrieved June 30, 2006. It has three large |
Duracell
Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, rechargeables and smart power systems, owned by Berkshire Hathaway. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P. R. Mallory Company. Through a number of corporate mergers and acquisitions, Duracell came to be owned by the consumer products conglomerate Procter & Gamble (P&G). In November 2014, P&G reached an agreement to sell the company to Berkshire Hathaway through a transfer of shares. Under the deal, Berkshire Hathaway exchanged the shares it held in P&G for ownership of the Duracell business. History Origins Duracell originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P. R. Mallory Company of Burlington, Massachusetts, United States, relocated its headquarters to Indianapolis, Indiana, in 1924. The company produced mercury batteries fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile telephone services in the U.S. , AT&T was ranked 13th on the ''Fortune'' 500 rankings of the largest United States corporations, with revenues of $168.8 billion. During most of the 20th century, AT&T had a monopoly on phone service in the United States. The company began its history as the American District Telegraph Company, formed in St. Louis in 1878. After expanding services to Arkansas, Kansas, Oklahoma and Texas, through a series of mergers, it became Southwestern Bell Telephone Company in 1920, which was then a subsidiary of American Telephone and Telegraph Company. The latter was a successor of the original Bell Telephone Company founded by Alexander Graham Bell in 1877. The American Bell Telephone Company formed the American Teleph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
