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James Vicary
James McDonald Vicary (April 30, 1915 – November 7, 1977) was a market researcher who pioneered the concept of subliminal advertising with an experiment in 1957, later determined to have been fraudulent. Vicary was unable to ever reproduce the results of his experiments. Vicary finally admitted that his subliminal "experiment" had been concocted as a gimmick to attract customers to his failing marketing business. Biography Born in Detroit, and trained at the University of Michigan (A.B 1940), he pioneered the use of eye-blink analysis to obtain clues about subjects' levels of emotional tension when exposed to various stimuli. He also studied the phenomena of impulse buying and word association. He was also known to have a childhood fascination with snakes. He was called Detroit's youngest snake charmer by ''The Detroit News''. Vicary became famous for perpetrating a fraudulent subliminal advertising study in 1957. In it, he claimed that an experiment in which moviegoers were ...
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Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ...
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Life (magazine)
''Life'' was an American magazine published weekly from 1883 to 1972, as an intermittent "special" until 1978, and as a monthly from 1978 until 2000. During its golden age from 1936 to 1972, ''Life'' was a wide-ranging weekly general-interest magazine known for the quality of its photography, and was one of the most popular magazines in the nation, regularly reaching one-quarter of the population. ''Life'' was independently published for its first 53 years until 1936 as a general-interest and light entertainment magazine, heavy on illustrations, jokes, and social commentary. It featured some of the most notable writers, editors, illustrators and cartoonists of its time: Charles Dana Gibson, Norman Rockwell and Jacob Hartman Jr. Gibson became the editor and owner of the magazine after John Ames Mitchell died in 1918. During its later years, the magazine offered brief capsule reviews (similar to those in ''The New Yorker'') of plays and movies currently running in New York City, bu ...
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Mind Control Theorists
The mind is the set of faculties responsible for all mental phenomena. Often the term is also identified with the phenomena themselves. These faculties include thought, imagination, memory, will, and sensation. They are responsible for various mental phenomena, like perception, pain experience, belief, desire, intention, and emotion. Various overlapping classifications of mental phenomena have been proposed. Important distinctions group them according to whether they are ''sensory'', ''propositional'', ''intentional'', ''conscious'', or ''occurrent''. Minds were traditionally understood as substances but it is more common in the contemporary perspective to conceive them as properties or capacities possessed by humans and higher animals. Various competing definitions of the exact nature of the mind or mentality have been proposed. ''Epistemic definitions'' focus on the privileged epistemic access the subject has to these states. ''Consciousness-based approaches'' give primacy ...
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University Of Michigan Alumni
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation). *Issuing secular and non-secular degrees: grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university ...
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Programming The Nation?
''Programming the Nation?'' is a 2011 feature social documentary written, produced, and directed by Jeff Warrick. The film explores subliminal programming in American mass media. Kevin Thomas of the ''Los Angeles Times'' reviewed ''Programming the Nation?'' noting that "Warrick is... rightly concerned by the power of media conglomerates to manipulate the news." Interviews Interview subjects included: * Noam Chomsky asserts that “The purpose of the ad is to delude and deceive you with imagery… he publicwill be uninformed and make an irrational choice. That’s what businessmen spend hundreds and millions of dollars a year on…what they want is coercion and control." * August Bullock discusses Sigmund Freud's probing of the subconscious mind, and his postulations about the presence of hidden emotions and drives. According to Bullock, Freud believed the barrier between conscious and subconscious awareness relaxed and through analyzing and interpreting dreams, we could bett ...
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Fort Lee, New Jersey
Fort Lee is a borough at the eastern border of Bergen County, in the U.S. state of New Jersey, situated along the Hudson River atop the Palisades. As of the 2020 U.S. census, the borough's population was 40,191. As of the 2010 U.S. census, the borough's population was 35,345,DP-1 – Profile of General Population and Housing Characteristics: 2010 for Fort Lee borough, Bergen County, New Jersey
, . Accessed February 5, 2012.
reflecting a decline of 116 (−0.3%) from the 35,461 counted in the ...
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University Of Connecticut
The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from Hartford and 90 minutes from Boston. UConn was founded in 1881 as the Storrs Agricultural School, named after two brothers who donated the land for the school. In 1893, the school became a public land grant college, becoming the University of Connecticut in 1939. Over the following decade, social work, nursing and graduate programs were established, while the schools of law and pharmacy were also absorbed into the university. During the 1960s, UConn Health was established for new medical and dental schools. John Dempsey Hospital opened in Farmington in 1975. The university is classified among "R1: Doctoral Universities – Very high research activity". The university has been considered a Public Ivy. UConn is one of the founding institution ...
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Thomas J
Clarence Thomas (born June 23, 1948) is an American jurist who serves as an associate justice of the Supreme Court of the United States. He was nominated by President George H. W. Bush to succeed Thurgood Marshall and has served since 1991. After Marshall, Thomas is the second African American to serve on the Court and its longest-serving member since Anthony Kennedy's retirement in 2018. Thomas was born in Pin Point, Georgia. After his father abandoned the family, he was raised by his grandfather in a poor Gullah community near Savannah. Growing up as a devout Catholic, Thomas originally intended to be a priest in the Catholic Church but was frustrated over the church's insufficient attempts to combat racism. He abandoned his aspiration of becoming a clergyman to attend the College of the Holy Cross and, later, Yale Law School, where he was influenced by a number of conservative authors, notably Thomas Sowell, who dramatically shifted his worldview from progressive to ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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Central Intelligence Agency
The Central Intelligence Agency (CIA ), known informally as the Agency and historically as the Company, is a civilian foreign intelligence service of the federal government of the United States, officially tasked with gathering, processing, and analyzing national security information from around the world, primarily through the use of human intelligence (HUMINT) and performing covert actions. As a principal member of the United States Intelligence Community (IC), the CIA reports to the Director of National Intelligence and is primarily focused on providing intelligence for the President and Cabinet of the United States. President Harry S. Truman had created the Central Intelligence Group under the direction of a Director of Central Intelligence by presidential directive on January 22, 1946, and this group was transformed into the Central Intelligence Agency by implementation of the National Security Act of 1947. Unlike the Federal Bureau of Investigation (FBI), which is a ...
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Popcorn
Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion. A popcorn kernel's strong hull contains the seed's hard, starchy shell endosperm with 14–20% moisture, which turns to steam as the kernel is heated. Pressure from the steam continues to build until the hull ruptures, allowing the kernel to forcefully expand, to 20 to 50 times its original size, and then cool. Some strains of corn ( taxonomized as ''Zea mays'') are cultivated specifically as popping corns. The ''Zea mays'' variety ''everta'', a special kind of flint corn, is the most common of these. Popcorn is one of six major types of corn, which includes dent corn, flint corn, pod corn, flour corn, and sweet corn. History Corn was domesticated about 10,000 years ago, in what is now Mexico. Archaeologists discovered that people have known about popcorn for thousands of yea ...
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Subliminal Stimuli
Subliminal stimuli (; the prefix ' literally means "below" or "less than") are any sensory stimuli below an individual's threshold for conscious perception, in contrast to stimuli (above threshold). A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli. Effectiveness Applications of subliminal stimuli are often based on the persuasiveness of a message. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. However, consensus of subliminal messaging remains unsubstantiated by other research. Most actions can be triggered subliminally only if the person is already prepared to per ...
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