|
JICWEBS
JICWEBS (the Joint Industry Committee for Web Standards) was created by the UK and Ireland media industry to ensure independence and comparability of measurement on the web. In effect JICWEBS works in partnership with the ABCe, with JICWEBS deciding whether metrics are desirable and ABCe deciding whether they are practical. JICWEBS and TAG announced a formal partnership in March 2017. Since then, the two organizations have aligned their programs to strengthen standards, avoid duplicative effort, and extend their reach. Web Metrics are intended to measure activity on web sites in a site centric fashion. These can include measurements of audience reach, frequency, and activity levels including the use and effectiveness of advertising on the web and other electronic media. In 2020 JICWEBS announced that it was merging with the US based Trustworthy Accountability Group. See also *Web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ABCe
The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards (such as those set by JICWEBS). Established in 1931 by the Society of British Advertisers A society is a group of individuals involved in persistent social interaction, or a large social group sharing the same spatial or social territory, typically subject to the same political authority and dominant cultural expectations. Societi ... (an organisation which later became ISBA), ABC is a founder member of the International Federation of ABCs and was the first UK Joint Industry Currency (JIC) for the media industry. JICs are owned by the industry to provide transparent and independent audience measurement for each medium. In May 2020, the boar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ireland
Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Great Britain and Ireland), North Channel, the Irish Sea, and St George's Channel. Ireland is the List of islands of the British Isles, second-largest island of the British Isles, the List of European islands by area, third-largest in Europe, and the List of islands by area, twentieth-largest on Earth. Geopolitically, Ireland is divided between the Republic of Ireland (officially Names of the Irish state, named Ireland), which covers five-sixths of the island, and Northern Ireland, which is part of the United Kingdom. As of 2022, the Irish population analysis, population of the entire island is just over 7 million, with 5.1 million living in the Republic of Ireland and 1.9 million in Northern Ireland, ranking it the List of European islan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Metrics
Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by Donald Knuth * GNOME Web, a Web browser * Web.com, a web-design company * Webs (web hosting), a Web hosting and website building service Engineering * Web (manufacturing), continuous sheets of material passed over rollers ** Web, a roll of paper in offset printing * Web, the vertical element of an I-beam or a rail profile * Web, the interior beams of a truss Films * ''Web'' (2013 film), a documentary * ''Webs'' (film), a 2003 science-fiction movie * ''The Web'' (film), a 1947 film noir * Charlotte's Web (2006 film) Literature * ''Web'' (comics), a MLJ comicbook character (created 1942) * ''Web'' (novel), by John Wyndham (1979) * The Web (series), a science fiction series (1997–1999) * World English Bible, a public-domain Bible t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Site
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a Web browser. History The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Reach
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Activity Level
Activity may refer to: * Action (philosophy), in general * Human activity: human behavior, in sociology behavior may refer to all basic human actions, economics may study human economic activities and along with cybernetics and psychology may study their modulation * Recreation, or activities of leisure * The Aristotelian concept of energeia, Latinized as ''actus'' * Activity (UML), a major task in Unified Modeling Language * ''Activity'', the rate of catalytic activity, such as enzyme activity (enzyme assay), in physical chemistry and enzymology * Thermodynamic activity, the effective concentration of a solute for the purposes of mass action * Activity (project management) * Activity, the number of radioactive decays per second * Activity (software engineering) * Activity (soil mechanics) * , an aircraft carrier of the Royal Navy * "Activity", a song by Way Out West from ''Intensify'' * Cultural activities, activities referred to culture. See also * Activity theory, a learning ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trustworthy Accountability Group
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Standards
Web standards are the formal, non-proprietary standards and other technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. Overview Web standards include many interdependent standards and specifications, some of which govern aspects of the Internet, not just the World Wide Web. Even when not web-focused, such standards directly or indirectly affect the development and administration of web sites and web services. Considerations include the interoperability, accessibility and usability of web pages and web sites. Web standards consist of the following: * Recommendations published by the World Wide Web Consortium (W3C), such as HTML/XHTML, Cascading Style Sheets (CSS), image formats such as Portable Network Graphics (PNG) and Scalable ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
