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Irving J. Rein
Irving Jacob Rein is a professor of Communication Studies at Northwestern University. He is the author of many books on effective communication strategies and marketing. Over the course of his career, Rein has researched, taught, and published in the areas of popular culture, crisis management, communication in sports and place marketing. As a member of the Northwestern community he has inspired many students’ love of popular culture. Before beginning his successful career, Rein received a B.A. and a B.S. from the University of Minnesota. After completing his undergraduate studies at Minnesota, Rein took a teaching job at Coronado High School from 1960 to 1962 before entering graduate school, receiving a M.A. from Arizona State University and a Ph.D from the University of Pittsburgh. Rein currently resides in Winnetka, Illinois, and enjoys spending time with his two children and two grandchildren. As a faculty member at Harvard University from 1965 to 1969, Rein was director of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adlai Stevenson III
Adlai Ewing Stevenson III (October 10, 1930 – September 6, 2021) was an American attorney and politician of the Democratic Party who represented Illinois in the United States Senate from 1970 until 1981. A member of the prominent Stevenson family, he also served as a member of the Illinois House of Representatives and Illinois Treasurer. He unsuccessfully ran for governor of Illinois in 1982 and 1986. He had been awarded Japan’s Order of the Sacred Treasure with gold and silver stars and was an honorary Professor of Renmin University, China. Early life, education, and early career (1930–1964) Adlai Stevenson III was born in Chicago, the son of Ellen Borden and two time Democratic Party presidential nominee Adlai Stevenson II. He attended Milton Academy in Massachusetts, Harrow School in England, and Harvard College. He received a law degree in 1957 from Harvard Law School. Stevenson was commissioned as a lieutenant in the U.S. Marine Corps in 1952, served in Korea and was di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crisis Management
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.ASIS International, "Organizational Resilience: Security, Preparedness, and Continuity Management Systems-Requirements with Guidance for Use, ASIS SPC.1-2009, American National Standard", 2009 It is considered to be the most important process in public relations. Three elements are common to a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Venette argues that "crisis is a process of transformation where the old system can no longer be maintained". Therefore, the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident. In contrast to risk management, which involves a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Popular Culture
Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving force behind popular culture is the mass appeal, and it is produced by what cultural analyst Theodor Adorno refers to as the "culture industry". Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across diff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Place Marketing
City marketing (related to city branding) or Place Marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there. Place marketing "refers to the application of marketing instruments to geographical locations, such as cities, towns, regions and communities i.e. coordinated use of marketing tools supported by a shared customer-oriented philosophy, for creating, communicating, delivering and exchanging urban offerings that have value for the city's customers and the city's community at large. The orchestrated attempt to differentiate place (city/ town or cities) aims at associating through: * Design: describing place as a character * Infrastructure: describing place as a fixed environment * Basic services: place as a service provider * Attraction: place as entertainment or recreation It is used to alter the external perceptio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Donald Haider
Donald H. Haider is an American business professor and politician. He has long been a business professor at Northwestern University's Kellogg School of Management. He ran in 1987 as a Republican nominee for mayor of Chicago. Early life and education Haider was born in either 1944 or 1945. Haider was raised in the northern suburbs of Chicago. He graduated Stanford University in 1964 with a Bachelor of Arts. He graduated Columbia University in 1967 with a Master of Arts. He graduated from Columbia again in 1973 with a PhD in political science. Career Haider has served on the corporate boards of Asset Acceptance Capital Corp, Continental Waste Industries, Covenant Mutual Insurance, Evanston National Bank, Fender Musical Instruments, InterAccess, LaSalle National Bank Corp, National Can, Talman Home Savings, and Westchester Insurance. Haider has been considered a property finance expert. In March 2016, he was elected a Fellow of the Business Excellence Institute. Professorial car ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Motorola
Motorola, Inc. () was an American Multinational corporation, multinational telecommunications company based in Schaumburg, Illinois, United States. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011. Motorola Solutions is the legal successor to Motorola, Inc., as the reorganization was structured with Motorola Mobility being spun off. Motorola Mobility was acquired by Lenovo in 2014. Motorola designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products included set-top boxes, digital video recorders, and network equipment used to enable video broadcasting, computer telephony, and high-definition television. Its business and government customers consisted mainly of wireless voice and broadband systems (used to build private networks), and, public safety communicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Honeywell
Honeywell International Inc. is an American publicly traded, multinational conglomerate corporation headquartered in Charlotte, North Carolina. It primarily operates in four areas of business: aerospace, building technologies, performance materials and technologies (PMT), and safety and productivity solutions (SPS). Honeywell is a Fortune 100 company, ranked 94th in 2021. In 2021 the corporation had a global workforce of approximately 99,000 employees, down from 113,000 in 2019. The current chairman and chief executive officer (CEO) is Darius Adamczyk. The corporation's current name, Honeywell International Inc., is a product of the merger of Honeywell Inc. and AlliedSignal in 1999. The corporation headquarters were consolidated with AlliedSignal's headquarters in Morristown, New Jersey; however, the combined company chose the name "Honeywell" because of the considerable brand recognition. Honeywell was a component of the Dow Jones Industrial Average index from 1999 to 200 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internal Revenue Service
The Internal Revenue Service (IRS) is the revenue service for the United States federal government, which is responsible for collecting U.S. federal taxes and administering the Internal Revenue Code, the main body of the federal statutory tax law. It is an agency of the Department of the Treasury and led by the Commissioner of Internal Revenue, who is appointed to a five-year term by the President of the United States. The duties of the IRS include providing tax assistance to taxpayers; pursuing and resolving instances of erroneous or fraudulent tax filings; and overseeing various benefits programs, including the Affordable Care Act. The IRS originates from the Commissioner of Internal Revenue, a federal office created in 1862 to assess the nation's first income tax to fund the American Civil War. The temporary measure provided over a fifth of the Union's war expenses before being allowed to expire a decade later. In 1913, the Sixteenth Amendment to the U.S. Constitutio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ernst & Young
Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and PricewaterhouseCoopers (PwC), it is considered one of the Big Four accounting firms. It primarily provides assurance (which includes financial audit), tax, consulting and advisory services to its clients. Like many of the larger accounting firms in recent years, EY has expanded into markets adjacent to accounting, including strategy, operations, HR, technology, and financial services consulting. EY operates as a network of member firms which are structured as separate legal entities in a partnership, which has 312,250 employees in over 700 offices in more than 150 countries around the world. The firm's current partnership was formed in 1989 by a merger of two accounting firms; Ernst & Whinney and Arthur Young & Co. It was named Ernst & Young until ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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