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Ionaco
The Ionaco (often stylized as I-on-a-co or I-ON-A-CO) was an electric belt developed by Gaylord Wilshire after his career in politics. It was advertised during the 1920s as a curing device but was dismissed by contemporary medical experts as quackery. Background Some historians have offered different theories on Wilshire's decision to work on the Ionaco. Carolyn Thomas de la Peña wrote that it could have been to make up for Wilshire's political failures. Donald G. Davis noted that Wilshire had severe headaches which doctors in the United States and Europe failed to cure. Davis argued that Wilshire was motivated to enter the medical field to find a cure to his own condition. At the age of 64, Wilshire turned from his work in real estate to focus on the area of public health. He explored radium-infused garments, electric heating pads, and distributed a special kind of health bread called "Ex-cell-o" before working on his electric belt. This title likely inspired the name for his be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gaylord Wilshire
Henry Gaylord Wilshire (June 7, 1861 – September 7, 1927), known to his contemporaries by his middle name of "Gaylord", was an American land developer, publisher, and outspoken socialist. He is the namesake of Los Angeles' Wilshire Boulevard. Biography Early years Henry Gaylord Wilshire was born June 7, 1861, in Cincinnati, Ohio. He moved to Los Angeles, California in 1884. In 1895 he began developing stretching westward from Westlake Park for an elite residential subdivision. He donated a strip of land to the city of Los Angeles for a boulevard through what was then a barley field, on the conditions that it would be named for him and that railroad lines and commercial or industrial trucking would be banned. In 1900, Wilshire was arrested for speaking in a public park in Los Angeles. A judge dismissed the charges, but the incident caused Wilshire to leave Los Angeles for New York. Political career Wilshire was a frequent and far-ranging political candidate. He stood as t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement For Wilshire's Ionaco
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
