|
In-flight Advertising
In-flight advertising is advertising that targets potential consumers aboard an airplane. It includes commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants. Ads can be tailored to the traveler's destination, or several of the airlines destinations, promoting local restaurants, hotels, businesses and shopping. Evolution Inflight advertising began in onboard magazines as a way to increase ancillary revenue for airlines and pay for inflight content. Today, inflight advertising is set to increase as airlines are investing heavily in content and connectivity and utilizing media sales to offset costs. In 2017 Virgin America aired the first-ever cannabis related advertisement across its video display network during inflight entertainment breaks. Statistics According to surveys by QMedia: * 85% of long-distance travellers rec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading informatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-flight Entertainment
In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. In 1936, the airship ''LZ 129 Hindenburg, Hindenburg'' offered passengers a piano, lounge, dining room, smoking room, and bar during the -day flight between Europe and America. After World War II, IFE was delivered in the form of food and drink services, along with an occasional projector movie during lengthy flights. In 1985 the first personal audio player was offered to passengers, along with noise cancelling headphones in 1989. During the 1990s, the demand for better IFE was a major factor in the design of aircraft cabins. Before then, the most a passenger could expect was a movie projected on a screen at the front of a cabin, which could be heard via a headphone socket at his or her airline seat, seat. Now, in most aircraft, private IFE TV screens are offered. Design issues for IFE include system safety, cost efficiency, software reliability, computer hardware, hardware ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Inflight Magazine
An inflight magazine (or in-flight magazine) is a free magazine distributed via the seats of an airplane, by an airline company, or in an airport lounge. Overview Many airline companies, or a few key content creating companies, produce in-flight magazines to provide details about their fleet, as well as articles about destinations, travel, and tourism information. In-flight publishing and media are a niche in the magazine industry. Airline titles have controlled distribution costs, and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines, and Ink is currently the world's leading company in this sector. In a recent Harris Poll, 94% of business passengers read the in-flight magazines, with a 30 minute average reading time per flight, according to a 2009 Arbitron study. Despite the challenges facing the publishing industry, this is a healthy sector. On a large scale, in-flight magazines have suffered less than tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boarding Pass
A boarding pass or boarding card is a document provided by an airline during airport check-in, giving a passenger permission to enter the restricted area of an airport (also known as the airside portion of the airport) and to board the airplane for a particular flight. At a minimum, it identifies the passenger, the flight number, and the date, and scheduled time for departure. A boarding pass may also indicate details of the perks a passenger is entitled to (e.g., lounge access, priority boarding) and is thus presented at the entrance of such facilities to show eligibility. In some cases, flyers can check in online and print the boarding passes themselves. A boarding pass may be required for a passenger to enter a secure area of an airport. Generally, a passenger with an electronic ticket will only need a boarding pass. If a passenger has a paper airline ticket, that ticket (or flight coupon) may be required to be attached to the boarding pass for him or her to board t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airline Seat
An airline seat is a seat on an airliner in which passengers are accommodated for the duration of the journey. Such seats are usually arranged in rows running across the airplane's fuselage. A diagram of such seats in an aircraft is called an aircraft seat map. Features and amenities Seats are attached to rails underneath the floor which run along the aircraft fuselage. If the airline wants to reconfigure the seating, this is a minor operation. For passenger safety, all airline seats are equipped with seatbelts. Basic amenities Seats are frequently equipped with further amenities. Airline seats may be equipped with a reclining mechanism for increased passenger comfort, either reclining mechanically (usually in economy class and short-haul first and business class) or electrically (usually in long-haul first class and business class). Most aircraft also feature trays for eating and reading, either in the seatback which folds down to form a small table in most economy class s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airliner
An airliner is a type of aircraft for transporting passengers and air cargo. Such aircraft are most often operated by airlines. Although the definition of an airliner can vary from country to country, an airliner is typically defined as an airplane intended for carrying multiple passengers or cargo in commercial service. The largest of them are wide-body jets which are also called twin-aisle because they generally have two separate aisles running from the front to the back of the passenger cabin. These are usually used for long-haul flights between airline hubs and major cities. A smaller, more common class of airliners is the narrow-body or single-aisle. These are generally used for short to medium-distance flights with fewer passengers than their wide-body counterparts. Regional airliners typically seat fewer than 100 passengers and may be powered by turbofans or turboprops. These airliners are the non- mainline counterparts to the larger aircraft operated by the major car ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flight Attendants
A flight attendant, also known as steward/stewardess or air host/air hostess, is a member of the aircrew aboard commercial flights, many business jets and some government aircraft. Collectively called cabin crew, flight attendants are primarily responsible for passenger safety and comfort. History The role of a flight attendant derives from that of similar positions on passenger ships or passenger trains, but it has more direct involvement with passengers because of the confined quarters on aircraft. Additionally, the job of a flight attendant revolves around safety to a much greater extent than those of similar staff on other forms of transportation. Flight attendants on board a flight collectively form a ''cabin crew'', as distinguished from pilots and engineers in the cockpit. The German Heinrich Kubis was the world's first flight attendant, in 1912. Kubis first attended the passengers on board the DELAG Zeppelin LZ 10 ''Schwaben''. He also attended to the famous ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital media, digital subscribers. It also is a producer of popular podcasts such as ''The Daily (podcast), The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones (publisher), George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won List of Pulitzer Prizes awarded to The New York Times, 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked List of newspapers by circulation, 18th in the world by circulation and List of newspapers in the United States, 3rd in the U.S. The paper is owned by the New York Times Company, which is Public company, publicly traded. It has been governed by the Sulzberger family since 189 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airlines
An airline is a company that provides air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in which they both offer and operate the same flight. Generally, airline companies are recognized with an air operating certificate or license issued by a governmental aviation body. Airlines may be scheduled or charter operators. The first airline was the German airship company DELAG, founded on November 16, 1909. The four oldest non-airship airlines that still exist are the Netherlands' KLM (1919), Colombia's Avianca (1919), Australia's Qantas (1920) and the Czech Republic's Czech Airlines (1923). Airline ownership has seen a shift from mostly personal ownership until the 1930s to government-ownership of major airlines from the 1940s to 1980s and back to large-scale privatization following the mid-1980s. Since the 1980s, there has also be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin America
Virgin America Inc. was a low-cost U.S. airline that operated from 2007 until 2018, when it was acquired by Alaska Airlines. The airline primarily focused on operating low-fare service between cities on the West Coast and other major metropolitan areas, with higher quality service. It was headquartered in the San Francisco Bay Area city of Burlingame, and operated domestic flights to major U.S. cities, primarily from hubs at San Francisco and Los Angeles as well as a smaller focus city operation at Love Field in Dallas. The airline began operations in 2007 as an independent airline company using branding licensed from the United Kingdom–based Virgin Group, which also controls the brand of the Virgin Atlantic and Virgin Australia airlines. The Alaska Air Group acquired Virgin America in April 2016, at a cost of approximately $4 billion and continued to operate Virgin America under its own name and brand until the airline was fully merged into Alaska Airlines on April 24, 201 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, such as web, IPTV, and mobile environments. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
_(14597240757).jpg "Click for more on -> Consumer")
.jpg "Click for more on -> Airline Seat")
.jpg "Click for more on -> Airliner")
.png "Click for more on -> New York Times")
.jpg "Click for more on -> Airlines")
