IXL (interactive Agency)
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IXL (interactive Agency)
iXL Enterprises was an international interactive agency that operated from 1996 until 2002. The company was founded by Atlanta entrepreneur Bert Ellis, who also served as the company's chairman and CEO. At the company's height in 1999, which coincided with the height of the dot-com boom, iXL had around 1500 employees, a quarterly revenue of $33 million, and was publicly traded on the Nasdaq exchange, with ticker symbol "IIXL". After a series of acquisitions, it is now part of the Razorfish agency, owned by Publicis Groupe. iXL had its headquarters in Atlanta, with additional offices in Berlin, Boston, Charlotte, Chicago, Denver, Hamburg, London, Los Angeles, Madrid, New York City, Richmond, San Diego, San Francisco, São Paulo, Tokyo and Washington, D.C. The company also had smaller "satellite offices" in Amsterdam, Dallas and Memphis, Tennessee. Many of these offices started out as local interactive agencies that were purchased by iXL, such as Micro Interactive, which became th ...
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Interactive Agency
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but most definitions are related to interaction between users and computers and other machines through a user interface. Interactivity can however also refer to interaction between people. It nevertheless usually refers to interaction between people and computers – and sometimes to interaction between computers – through software, hardware, and networks. Multiple views on interactivity exist. In the "contingency view" of interactivity, there are three levels: #Not interactive, when a message is not related to previous messages. #Reactive, when a message is related only to one immediately previous message. #Interactive, when a message is related to a number of previous messages and to the relationship between them. One body of research has ...
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São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC as an alpha global city, São Paulo is the most populous city proper in the Americas, the Western Hemisphere and the Southern Hemisphere, as well as the world's 4th largest city proper by population. Additionally, São Paulo is the largest Portuguese-speaking city in the world. It exerts strong international influences in commerce, finance, arts and entertainment. The city's name honors the Apostle, Saint Paul of Tarsus. The city's metropolitan area, the Greater São Paulo, ranks as the most populous in Brazil and the 12th most populous on Earth. The process of conurbation between the metropolitan areas around the Greater São Paulo (Campinas, Santos, Jundiaí, Sorocaba and São José dos Campos) created the São Paulo Macrometr ...
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Marketing Companies Established In 1996
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Online Companies Of The United States
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: "online identity", "online predator", "online gambling", "online game", "online shopping", "online banking", and "online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words "cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in bri ...
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AQuantive
aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to ''Advertising Age'' magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown A write-off is a reduction of the recognized value of something. In accounting, this is a recognition of the reduced or zero value of an asset. In income tax statements, this is a reduction of taxable income, as a recognition of certain ...
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Bankruptcy
Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor. Bankrupt is not the only legal status that an insolvent person may have, and the term ''bankruptcy'' is therefore not a synonym for insolvency. Etymology The word ''bankruptcy'' is derived from Italian ''banca rotta'', literally meaning "broken bank". The term is often described as having originated in renaissance Italy, where there allegedly existed the tradition of smashing a banker's bench if he defaulted on payment so that the public could see that the banker, the owner of the bench, was no longer in a condition to continue his business, although some dismiss this as a false etymology. History In Ancient Greece, bankruptcy did not exist. If a man owed and he could not pay, he and his wife, children or servants were forced into " ...
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Definition 6
DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997. About DEFINITION 6 is headquartered in Atlanta and has offices in New York City and London. The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm. In August 2009, DEFINITION 6 acquired Creative Bubble, a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York. In September 2012, DEFINITION 6 acquireSynaptic Digital an earned media and strategic content distributions company. Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. In 2019, they became part of the Dawn portfolio of independent creative agencies. Awards *CLIO Gold Interactive Award ( CLIO Awards May 2010) *Advertising Age Small ...
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USWeb/CKS
USWeb was an interactive design agency founded in 1995 by former Novell executives Joe Firmage, Toby Corey, and Sheldon Laube during the dot com bubble. This included website design, backend engineering, usability, and one of the first SEO marketing practices. In 1999, the company merged with CKS, then later in 2001 became marchFIRST, before eventually going bankrupt. USWeb made its first public offering on the NASDAQ exchange in late 1997. USWeb's business model focused on acquisitions of small, independent web design firms and their client bases for public stock as payment. Critics, including competitors and analysts, expressed skepticism citing doubts that USWeb would find a niche market in an industry that puts a high premium on innovation, and questioning its ability to sustain client retention and growth with its brand and services. In 1999, during the merger of USWeb and CKS, one of the founders and CEO of USWeb, Joseph P. Firmage, was asked to step down as CEO after he ...
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Viant
Viant Inc. was a multi-national Internet consulting firm, founded in San Francisco in April 1996, that was one of the first web consulting firms during the early stages of the History of the Internet, Internet era. History The company was founded by Eric Greenberg, Duc Haba, Dwayne Nesmith, and Robbie Vann-Adibé as Silicon Valley Internet Partners (SVIP). It was one of the first consulting firms to attempt to integrate the disparate disciplines of strategy, 'creative' (design), and technology into a single value proposition and project approach. Such blended multi-disciplinary approaches have since become common. With investment from Mohr Davidow Ventures, Trident Capital, and Kleiner, Perkins, Caufield & Byers, SVIP grew rapidly. Robert Gett, from Cambridge Technology Partners, was recruited in mid-1996 in be the CEO. At this point, SVIP corporate functions moved to Boston, Massachusetts. Greenberg left the company in early 1997, and subsequently founded Scient. SVIP changed ...
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Scient
Scient was a San Francisco-based Internet consulting company, founded in 1997, that was one of the large American consulting firms during the dot-com bubble. The company was founded by Eric Greenberg, who had previously founded its competitor, Viant. Its CEO was Robert Howe, the former head of IBM global consulting. At its height in the fall of 2000, it had quarterly revenues of US$100 million, 1,180 employees and a stock price of US$133. In August 2001, it bought rival company iXL; by then its quarterly revenues were down to US$11 million. In July 2002, the company filed for bankruptcy and was bought by SBI and Company, which became SBI Group. SBI Group later sold Scient with the other members of Avenue A/Razorfish to a company called aQuantive. aQuantive, in turn, was bought by Microsoft in August 2007 and became Microsoft's newly created Advertiser and Publisher Solutions (APS) Group. On August 9, 2009, Microsoft sold the firm to Publicis Groupe Publicis Groupe is a French ...
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Razorfish Inc
Razorfish may refer to: Species Fish A common name used for three unrelated groups of fishes: * The genera ''Aeoliscus'', and ''Centriscus'', also known as shrimpfishes, in the family Centriscidae * The genus ''Xyrichtys'' of the family Labridae * The species ''Aeoliscus strigatus'' Bivalves * The razor shell ''Ensis arcuatus'', sometimes called razor fish * '' Pinna'', a genus of bivalve molluscs belonging to the family Pinnidae Other uses * Razorfish (company), an advertising agency See also * Razor surgeonfish ''Prionurus laticlavius'' is a tropical fish found in coral reefs in the eastern central Pacific Ocean.
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Micro Interactive
Micro may refer to: Measurement * micro- (μ), a metric prefix denoting a factor of 10−6 Places * Micro, North Carolina, town in U.S. People * DJ Micro, (born Michael Marsicano) an American trance DJ and producer *Chii Tomiya (都宮 ちい, born 1991), Japanese female professional wrestler, ring name Micro Arts, entertainment, and media * Micro (comics), often known as Micro, a character in Marvel Comics * ''Micro'' (novel), techno-thriller by Michael Crichton, published posthumously in 2011 * Micro (Thai band), a Thai rock band formed in 1983 * ''IEEE Micro'', a peer-reviewed scientific journal Brands and enterprises * Micro Cars, Sri Lankan automobile company, established 1995 * Micro Center, an American computer department store, established 1979 * Micro ISV (mISV or μISV), a term for a small independent software vendor * Micro Mobility Systems, Swiss company producing kickscooters Computing * ''Micro'', a mostly-obsolete term for a microcomputer, e.g.: **BBC Micro ...
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