DEFINITION 6 is a

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

agency that was founded in

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

in 1997.

About

DEFINITION 6 is headquartered in

and has offices in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

. The agency is backed by Navigation Capital Partners, an Atlanta-based

private equity firm A private equity firm is an investment management company that provides financial backing and makes investments in the private equity of startup or operating companies through a variety of loosely affiliated investment strategies including leve ...

. In August 2009, DEFINITION 6 acquired Creative Bubble, a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York. In September 2012, DEFINITION 6 acquire
Synaptic Digital
an earned media and strategic content distributions company. Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. In 2019, they became part of the Dawn portfolio of independent creative agencies.

Awards

*CLIO Gold Interactive Award ( CLIO Awards May 2010) *Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)

Former leadership

*Jonathan Accarrino (2010-2013) - On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from

NBC Universal The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

, where he was responsible for all

social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives. * Alfred Leach (2009-2012) - DEFINITION 6 acquired PR firm Leach Communications in December 2009.

References

{{Reflist Marketing companies of the United States