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Izod Lacoste
Izod Lacoste is a brand name of sportswear that was licensed to Izod by Lacoste from 1952-1993. History of the partnership In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the '' piqué'' polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined names. The brand hit its peak popularity in the late '70s and early '80s when the " preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters, and a wide variety of other apparel. During this period, annual sales reached $150 million for the shirts alone. Decline The "preppy" trend cooled in the late 1980s and the brand became overexposed. The market was also satura ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Izod
The Izod Corporation (officially stylized as IZOD) is an American midrange clothing company that produces dressy-casual clothing, sportswear for men, and footwear and accessories. It is a division of Authentic Brands Group, and is currently marketed and manufactured by Centric Brands under a long-term licensing agreement. Other Izod classics include the Harrington jacket G-9 model and V-neck and cardigan sweaters. Today, the Izod brand competes most directly with the similarly priced Chaps brand owned by Ralph Lauren Corporation, while competing more indirectly with U.S. Polo Assn. On June 23, 2021, it was announced that the Izod brand would be sold to Authentic Brands Group alongside Van Heusen, Arrow, and Geoffrey Beene. The sale was completed on August 2, 2021. Under ABG, Centric Brands was granted as the licensee to market and manufacture IZOD men's sportswear. History In the late 1930s, Vincent dePaul Draddy, an American businessman employed by David Crystal Co., ne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lacoste
Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green alligator logo. René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères. History René Lacoste founded ''La Chemise Lacoste'' in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Smithsonian (magazine)
''Smithsonian'' is the official journal published by the Smithsonian Institution in Washington, D.C. The first issue was published in 1970. History The history of ''Smithsonian'' began when Edward K. Thompson, the retired editor of ''Life (magazine), Life'' magazine, was asked by the then-Secretary of the Smithsonian, S. Dillon Ripley, to produce a magazine "about things in which the Smithsonian [Institution] is interested, might be interested or ought to be interested." Thompson would later recall that his philosophy for the new magazine was that it "would stir curiosity in already receptive minds. It would deal with history as it is relevant to the present. It would present art, since true art is never dated, in the richest possible reproduction. It would peer into the future via coverage of social progress and of science and technology. Technical matters would be digested and made intelligible by skilled writers who would stimulate readers to reach upward while not turning the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Piqué (weaving)
Piqué, or marcella, refers to a weaving style, normally used with cotton yarn, which is characterized by raised parallel cords or geometric designs in the fabric. Piqué fabrics vary from semi-sheer dimity to heavy weight waffle cloth. Twilled cotton and corded cotton are close relatives. Name The name ''piqué'' is derived from the French word , meaning 'quilt'; late 18th-century piqué fabrics were considered to imitate a hand-made quilt. Piqué weave The weave is closely associated with white tie, and some accounts even say the fabric was invented specifically for this use. It holds more starch than plain fabric, so produces a stiffer shirt front; piqué shirts would go on to replace earlier plain-weave fronts, which remain a valid alternative. Use of piqué then spread to other parts of formal dress code, and it is now the most common fabric used in the tie and waistcoat of white tie dress. Piqué weaving Piqué weaving was developed by the Lancashire cotton indus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Polo Shirt
A polo shirt, tennis shirt, golf shirt, or chukker shirt is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by polo players originally in India in 1859 and in Great Britain during the 1920s. Polo shirts are usually made of knitted cotton (rather than woven cloth), usually a piqué knit, or less commonly an interlock knit (the latter used frequently, though not exclusively, with pima cotton polos), or using other fibers such as silk, wool, synthetic fibers, or blends of natural and synthetic fibers. A dress-length version of the shirt is called a polo dress. History of the tennis shirt In the 19th and early 20th centuries, tennis players ordinarily wore "tennis whites" consisting of long-sleeved white button-up shirts (worn with the sleeves rolled up), flannel trousers, and ties.The Story of Lacoste. Retrieved from .Style & Design: Lacoste''Time'' Magazine, Winter 2004. This attire presented problems for ease of play and c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Preppy
Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a person seen as characteristic of a student or alumnus of these schools. Characteristics of preps in the past include a particular subcultural speech, vocabulary, dress, mannerisms and etiquette, reflective of an upper-class, old money upbringing. Definition The term ''preppy'' derives from the private, university-preparatory schools ("prep schools") that some American upper class and upper middle class children attend. The term ''preppy'' is commonly associated with the Ivy League and broader group of oldest universities in the Northeast as well as the prep schools which brought students to them, since traditionally a primary goal in attending a prep school was admittance into one of these institutions. Preppy fashion derives from the fash ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Knock-off
Counterfeit consumer goods (or counterfeit and fraudulent, suspect items - CFSI) are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods may infringe on either the trademark, patent or copyright of the brand owner by passing off its goods as made by the brand owner.Chaudhry, Peggy E., Zimmerman, Alan. ''The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights'', Springer Science & Business Media (2009) Counterfeit products made up 5 to 7% of world trade in 2013,"Challenging the Counterfeit Connector Conundrum" ''Connector Supplier'', November 4, 2013 [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Salty Dog (apparel)
Salty Dog may refer to: * Salty dog (cocktail), a drink made with vodka or gin and grapefruit juice * Salty dog (slang), a slang phrase with several meanings, including "an experienced sailor" Music * ''A Salty Dog'', a 1969 album by the band Procol Harum ** "A Salty Dog" (song), a song from the album * "Salty Dog", a song from a 1964 album " Back in Town" by The Kingston Trio * "Salty Dog", a 2000 song by Flogging Molly *Salty Dog (band), an American hard rock band formed in 1986 * " Salty Dog Blues", a traditional folk song * "Salty Dog Rag", a 1952 hit by Red Foley Other uses * The Original Salty Dogs Jazz Band, a jazz ensemble from the Midwestern United States * Syracuse Salty Dogs, a soccer team from Syracuse, New York *VX-23 Air Test and Evaluation Squadron 23 (VX-23) is an aviation unit of the United States Navy based at Naval Air Station Patuxent River, Maryland, United States. The squadron was established on 22 July 1995. Using the tail code ''SD'', the squadron o .. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gant U
Gant may refer to: * Gant (surname) * Gant (retailer), an international brand of clothing and accessories Places * Gant, Poland * Gánt, a village in Hungary * Gant, the Catalan name for Ghent, Belgium Entertainment * 187 Lockdown, a 1990s British electronic duo that released under the name Gant See also * ''Arizona v. Gant'', a 2008 United States Supreme Court case * Gantt (other) * Gantt chart, a type of time-planning chart * Gantz (other) ''Gantz'' is a manga series created by Hiroya Oku, later adapted into an anime and two live action films. Gantz may also refer to: Persons * Timothy Gantz (1946–2004), classical scholar * Benny Gantz (born 1959), Israeli military leader and pol ... * Ganz (other) * Ganz (surname) {{DEFAULTSORT:Gant ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phillips-Van Heusen
PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New York and Michael Kors. PVH is partly named after Dutch immigrant John Manning Van Heusen, who in 1910 invented a new process that fused cloth on a curve. Organization PVH is headquartered in Manhattan New York, with policy-making offices in Bridgewater, New Jersey and handling plants in Reading, Pennsylvania, Jonesville, North Carolina, and McDonough, Georgia all in the United States. As of April 2014, globally, PVH had over 120,000 employees and was positioned in India, Sri Lanka, Bangladesh, China, Hong Kong, Philippines, Indonesia, Mongolia, Thailand, Malaysia, Taiwan, Singapore and Honduras. In September 2020, PVH announced that Stefan Larsson was named CEO on February 1, 2021, succeeding Emanuel Chirico, who remains as chairman. Hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and Jack Trout grew to include building a product's reputation and ranking among competitor's products. Schaefer and Kuehlwein extend the concept beyond material and rational aspects to include 'meaning' carried by a brand's mission or myth. Primarily, positioning is about "the place ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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