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It's More Fun In The Philippines!
''It's More Fun in the Philippines!'' was the tourism marketing campaign of the Philippines from 2012 to 2023. History Conceptualization It's More Fun in the Philippines! was conceptualized in 2011 as the Philippines' tourism marketing campaign. It was finalized during the administration of Department of Tourism (DOT) Secretary Ramon Jimenez. This is the second attempt under the administration of Philippine President Benigno Aquino III to come up with a replacement campaign for WOW Philippines, after the negatively received Pilipinas Kay Ganda campaign under Tourism Secretary Alberto Lim. Eight advertisement agencies; Aspac, BBDO Guerrero, DDB, Dentsu, J.Romero, JWT, Lowe and Y&R. made their pitch. BBDO's campaign was selected by the DOT. The campaign name, which is also its slogan was coined by BBDO chairman David Guerrero after a snorkeling trip. His proposition that various activities could be "more fun" to do in the Philippines than to do the same in another country. Launch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Department Of Tourism (Philippines)
The Department of Tourism ( fil, Kagawaran ng Turismo, DOT) is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination. History Started as a private initiative to promote the Philippines as a major travel destination, the Philippine Tourist & Travel Association was organized in 1950. In 1956, the Board of Travel and Tourist Industry was created by Congress As stipulated in the Integrated Reorganization Plan in 1972 sanctioned as a law under Presidential Decree No. 2, as amended, the Department of Trade and Tourism was established, reorganizing the then Department of Commerce and Industry. A Philippine Tourism Commission was created under the unified Trade and Tourism Department to oversee the growth of the tourism industry as a source of economic benefit for the country. In 1973, President Ferdinand Marcos created a new cabinet-level Department of Tour ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tourism In The Philippines
Tourism is an important sector for Philippine economy. The travel and tourism industry contributed 5.2%% to the country's GDP in 2021; this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. The country is known for having its rich biodiversity as its main tourist attraction."Natural Resources and Environment in Philippines" (n.d.). ''eTravel Pilipinas''. Retrieved January 22, 2009. Popular destinations among tourists include , , and |
Pilipinas Kay Ganda
Pilipinas Kay Ganda () was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced with "It's More Fun in the Philippines!". Conception The advertising agency Campaigns & Grey had advisory capacity over the Pilipinas Kay Ganda campaign, designing the campaign's logo and theme. The agency designed the campaign materials free of charge in support of President Benigno Aquino III's administration. The agency claimed that the released logo was just a study and was released prematurely by the Department of Tourism. Plagiarism controversy The Pilipinas Kay Ganda campaign ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wow Philippines
Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote Tourism in the Philippines. The name of the campaign also served as the tagline of the campaign. Background Then Department of Tourism secretary Richard Gordon conceptualized the tagline "Wow Philippines" himself in 2002. The government agency then has limited budget allotted for advertising. The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines. The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym. The meaning of the acronym varies depending on the usage of the slog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Love The Philippines
''Love the Philippines'' is the tourism marketing campaign of the Philippines since June 2023. History Replacing the old campaign Before the Love the Philippines tourism campaign, the Department of Tourism (DOT) had been using the ''It's More Fun in the Philippines!'' campaign which was adopted in 2012 during the administration of President Benigno Aquino III. It continued during the administration of his successor President Rodrigo Duterte. A new campaign would be launched under the presidency of Bongbong Marcos. In May 2023, after the DOT was caught in a controversy regarding the Office of the Presidential Adviser on Creative Communications' '' We Give the World Our Best'' campaign in London, Tourism Secretary Christina Garcia-Frasco said the DOT would come up with an "enhanced tourism slogan". It was further announced that the newer campaign would feature the country as a "treasure trove" of culture and history and that a white market study was conducted on the current cam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Benigno Aquino III
Benigno Simeon Cojuangco Aquino III (; February 8, 1960 – June 24, 2021), also known as Noynoy Aquino and colloquially as PNoy, was a Filipino politician who served as the 15th president of the Philippines from 2010 to 2016. The son of assassinated politician Benigno Aquino Jr. and 11th president Corazon Aquino, he was a fourth-generation politician as part of the Aquino family of Tarlac. Benigno Aquino III previously served as a member of the House of Representatives and Senate from 1998 to 2010, and also as a deputy speaker of the House of Representatives from 2004 to 2006. On September 9, 2009, shortly after the death of his mother, he announced his candidacy in the 2010 presidential election, which he eventually won. He was sworn into office as the 15th president of the Philippines on June 30, 2010, succeeding Gloria Macapagal Arroyo. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alberto Lim
Alberto Lim is a Filipino businessman. He was a former Philippine Secretary of Tourism. On June 29, 2010, President Benigno Aquino III picked him as his Secretary of Tourism. He, however, quit his post on August 12, 2011, due to personal reasons. Background Before being appointed by Benigno Aquino III to the Tourism secretary post, Lim was the president of the Makati Business Club, a group known to support Aquino even before the latter's campaign started. Tourism Secretary He took over the helm of the Tourism Department from Joseph Ace Durano. Early speculations also pointed to showbiz talk host Boy Abunda as the new head of the Department of Tourism (DOT) but Abunda declined the post. In appointing Lim, Aquino said: Tourism is seen as one of the key venues for increasing jobs in the country. We need someone who has proven competence in this field". After 2010 Manila hostage crisis ended in blood, Lim was appointed with Soliman by the president "to provide everything necessary ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2018 Boracay Closure And Redevelopment
On April 26, 2018, the Philippine resort island of Boracay, one of the country's major tourist destinations, was temporarily closed to the general public as part of the government's efforts to rehabilitate and redevelop the island. As part of the closure, Boracay was closed for six months except to its registered residents and employees. The closure had a significant effect on the livelihood of local people. The government announced in 2022 that the closure had been successful in rehabilitating the island's environment. Background Boracay is a popular tourist island and the infrastructure needed to accommodate tourism was put in place at a fast pace. This caused environmental problems. ''Condé Nast Traveler'' magazine called Boracay "the poster child for overtourism". In particular, many businesses were discharging untreated sewer waste into the sea. The magazine quoted a tour operator who said the environmental problems on the island are '"the worst example of how to destroy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2012 In The Philippines
2012 in the Philippines details events of note that happened in the Philippines in 2012. Incumbents * President: Benigno Aquino III (Liberal) * Vice President: Jejomar Binay ( PDP-Laban) * Chief Justice: ** Renato Corona ''(until May 29)'' ** Antonio Carpio (acting) ''(from May 29 – August 24)'' ** Maria Lourdes Sereno ''(from August 24)'' * Philippine Congress: 15th Congress of the Philippines * Senate President: Juan Ponce Enrile * House Speaker: Feliciano Belmonte, Jr. Events January * January 5– 7 – A landslide happens in Compostela Valley, where more than 30 people are reportedly dead, and 50 still missing. * January 15 – The Moro National Liberation Front (MNLF) declares the Independence of Bangsamoro Land (Sulu, Mindanao, Palawan, Sabah) in Valencia Bukidnon. * January 16 – Impeachment trial of Chief Justice Renato Corona begins. February * February 6 – A 6.9-magnitude earthquake hits Negros and Cebu provinces, killing at least 52 people. The ear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philippine Tourism Campaigns
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republika sang Filipinas * ibg, Republika nat Filipinas * ilo, Republika ti Filipinas * ivv, Republika nu Filipinas * pam, Republika ning Filipinas * krj, Republika kang Pilipinas * mdh, Republika nu Pilipinas * mrw, Republika a Pilipinas * pag, Republika na Filipinas * xsb, Republika nin Pilipinas * sgd, Republika nan Pilipinas * tgl, Republika ng Pilipinas * tsg, Republika sin Pilipinas * war, Republika han Pilipinas * yka, Republika si Pilipinas In the recognized optional languages of the Philippines: * es, República de las Filipinas * ar, جمهورية الفلبين, Jumhūriyyat al-Filibbīn is an archipelagic country in Southeast Asia. It is situated in the western Pacific Ocean and consists of around 7,641 islands t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
