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Informercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adult Swim
Adult Swim (AS; stylized as [adult swim] and often abbreviated as [as]) is an American adult-oriented night-time cable television Television channel, channel that shares channel space with the basic cable network Cartoon Network and is programmed by its in-house production studio, Williams Street. It is part of American media conglomerate Warner Bros. Discovery. Adult Swim runs nightly from 9 p.m. – 6 a.m. Eastern Time Zone, ET/Pacific Time Zone, PT. Debuting in 2001, Adult Swim served as the nighttime identity of Cartoon Network, and it was established as alternative programming during late night hours when Cartoon Network's primary target audience would normally be sleeping. By 2005, Adult Swim would be granted its own separate Nielsen ratings report from Cartoon Network due to its targeting a different audience. The block features stylistically varied animated and live-action shows, including original programming, broadcast syndication, syndicated series, anime, and short fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Show
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed between shows. Television shows are most often scheduled for broadcast well ahead of time and appear on electronic guides or other TV listings, but streaming services often make them available for viewing anytime. The content in a television show can be produced with different methodologies such as taped variety shows emanating from a television studio stage, animation or a variety of film productions ranging from movies to series. Shows not produced on a television studio stage are usually contracted or licensed to be made by appropriate production companies. Television shows can be viewed live (real time), be recorded on home video, a digital video recorder for later viewing, be viewed on demand via a set-top box, or streamed over the i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compilation Album
A compilation album comprises Album#Tracks, tracks, which may be previously released or unreleased, usually from several separate recordings by either one or several Performing arts#Performers, performers. If by one artist, then generally the tracks were not originally intended for release together as a single work, but may be collected together as a greatest hits album or box set. If from several performers, there may be a theme, topic, time period, or genre which links the tracks, or they may have been intended for release as a single work—such as a tribute album. When the tracks are by the same recording artist, the album may be referred to as a retrospective album or an anthology. Content and scope Songs included on a compilation album may be previously released or unreleased, usually from several separate recordings by either one or several performers. If by one artist, then generally the tracks were not originally intended for release together as a single work, but may ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memory Improvement
Memory improvement is the act of enhancing one's memory. Memory deficits, age-related memory loss, and people's want to improve their own memory have led to research on how to best help people to improve their memory. Research has also worked to determine what factors influence memory and cognition. Many different techniques to improve memory have been found, including cognitive training, psychopharmacology, diet, stress management, and exercise. Each technique has the ability to influence memory in different ways. Memory function factors Neuroplasticity Neuroplasticity is the mechanism by which the brain encodes experience, learns new behaviours and relearns lost behaviour if the brain has been damaged.Kleim, JA., & Jones, TA. (2008)Principles of experience-dependent neural plasticity: implications for rehabilitation after brain damage Journal of Speech, Language, and Hearing Research, 51, S225-S239. Experience-dependent neuroplasticity suggests that the brain changes in resp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alternative Health
Alternative medicine is any practice that aims to achieve the healing effects of medicine despite lacking biological plausibility, testability, repeatability, or evidence from clinical trials. Complementary medicine (CM), complementary and alternative medicine (CAM), integrated medicine or integrative medicine (IM), and holistic medicine attempt to combine alternative practices with those of mainstream medicine. Alternative therapies share in common that they reside outside of medical science and instead rely on pseudoscience. Traditional practices become "alternative" when used outside their original settings and without proper scientific explanation and evidence. Frequently used derogatory terms for relevant practices are ''new age'' or ''pseudo-'' medicine, with little distinction from quackery. Some alternative practices are based on theories that contradict the established science of how the human body works; others resort to the supernatural or superstitious to explain ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Call To Action (marketing)
Call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way. Definition In marketing, a ''call to action'' (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today". Other types of calls to action might provide consumers with strong reasons for purchasing immediately, such an offer that is only available for a limited time (e.g. 'Offer must expire soon'; 'Limited stocks available') or a special deal usually accompanied by a time constraint (e.g. 'Order before midnight to receive a gift with your order'; 'Two for the price of one for first 50 callers only'). The key to a powerful call to action is to provide consumers wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Not Sold In Stores
Not sold in stores or not available in stores, also known as "TV only", is a marketing strategy whereby goods are heavily advertised on television or online and purchased directly from the supplier or manufacturer. The order is usually placed through a 1-800 number call center and the payment by credit card (formerly C.O.D). The selling point of this approach is that the item is too "cutting edge" for a store. Conversely, the "not sold in stores" label can be interpreted to be a detriment, if one takes it to mean that no established retailers are willing to give their imprimatur to the merchandise. In the last ten years, products "not sold in stores" have expanded from advertising on television almost exclusively to advertising on the Internet. Selling on the Internet also has reduced both the transaction costs of the selling through the automation of check-out and payment (no more paid phone operators) and the cost of the products themselves due to exemption from sales taxes. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Association ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quantitative Property
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. This is done through a range of quantifying methods and techniques, reflecting on its broad utilization as a research strategy across differing academic disciplines. The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. Quantitative data is any data that is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Format
A TV format is the overall concept and branding of a copyrighted television show. The most common type of formats are those in the television genres of game shows and reality shows, many of which are remade in multiple markets with local contestants. Recent examples include '' Survivor'', ''Who Wants to Be a Millionaire?'', ''Pop Idol'' and '' Big Brother'' that have all proved successful worldwide. Such types of formats are also known as franchises, since rights to the format are usually handled with licenses. Particular models in the genre of sitcoms are often sold as formats, enabling broadcasters to adapt them to the perceived tastes of their own audience. An example is ''The Office'', a BBC sitcom which got adapted as ''The Office'' US, Kontoret in Sweden, ''Le Bureau'' in France, '' Stromberg'' in Germany, ''La Job'' in Quebec and ''La Ofis'' in Chile. A format is licensed by TV networks, so that they may produce a version of the show tailored to their nationality and audien ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
