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Independent Trucks
Independent Truck Company is a skateboard truck manufacturer based in Santa Cruz, California. Established in 1978, the company is owned by NHS, Inc. and sponsors an extensive list of team riders. History The company was co-founded by Richard Novak, Jay Shiurman, Fausto Vitello, and Eric Swenson and the ''Stage 1'' model was the inaugural product, released on May 23, 1978, in Newark, California. The Independent truck (or "Indy") was designed as a response to the lack of quality skateboard trucks on the market at the time. In reference to the two other major truck companies on the market, Blackhart stated that ''one broke, and one didn’t turn'' (Bennett Trucks and Tracker Trucks, respectively).Denike, Bob. ''Built to Grind: 25 Years of hardcore skateboarding from the archives of Independent Truck Company''. San Francisco: NHS, 2004. Print. Independent trucks are manufactured with: *high quality aircraft grade T6 aluminum alloy *high tensile SAE 4130 Chromoly alloy steel axles *hi ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ...
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Santa Cruz, California
Santa Cruz (Spanish for "Holy Cross") is the county seat and largest city of Santa Cruz County, in Northern California. As of the 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a popular tourist destination, owing to its beaches, surf culture, and historic landmarks. Santa Cruz was founded by the Spanish in 1791, when Fermín de Lasuén established Mission Santa Cruz. Soon after, a settlement grew up near the mission called Branciforte, which came to be known across Alta California for its lawlessness. With the Mexican secularization of the Californian missions in 1833, the former mission was divided and granted as rancho grants. Following the American Conquest of California, Santa Cruz eventually incorporated as a city in 1866. The creation of the Santa Cruz Beach Boardwalk in 1907 solidified the city's status as a seaside resort community, while the establishment of the University of California, Santa Cruz in 1 ...
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Clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against ...
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Sports Equipment
Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. Sporting equipment can be used as protective gear or a tool used to help the athletes play the sport. Over time, sporting equipment has evolved because sports have started to require more protective gear to prevent injuries. Sporting equipment may be found in any department store or specific sporting equipment shops. History and development of sports Historically many sports players have developed their own sporting equipment over time. For instance, the use of a football dates back to ancient China, between 225 BC and 220 AD. As football remains the most popular sport in the 21st century, the material of the ball has completely changed over the centuries; from being made out of animal skin, to being lined with multiple layers of polyest ...
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Skateboard
A skateboard is a type of sports equipment used for skateboarding. They are usually made of a specially designed 7-8 ply maple plywood deck and polyurethane wheels attached to the underside by a pair of skateboarding trucks. The skateboarder moves by pushing with one foot while the other foot remains balanced on the board, or by pumping one's legs in structures such as a bowl or half pipe. A skateboard can also be used by simply standing on the deck while on a downward slope and allowing gravity to propel the board and rider. If the rider's leading foot is their right foot, they are said to ride "goofy". The two main types of skateboards are the longboard and the shortboard. The shape of the board is also important: the skateboard must be concaved to perform tricks. History Skateboarding started in California in the 1950s. The first skateboards were made from roller skates attached to a board. Skateboarding gained in popularity because of surfing: in fact, skateboarding ...
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Fausto Vitello
Fausto Vitello (August 7, 1946 – April 22, 2006) was an Argentine-American businessman, magazine publisher, and skateboarder. Vitello was the creator of ''Thrasher'' magazine and co-creator of Independent trucks. Early life Vitello was born in Buenos Aires, Argentina, but his family left when he was 9 to escape the political terror of the Revolución Libertadora. His family moved to San Francisco, in the U.S. state of California, and he was raised on Frederick Street in the Haight-Ashbury neighborhood. Vitello did not speak any English upon arriving. He taught himself English by listening to San Francisco Giants broadcasts, starting a lifelong love for the Giants. Vitello spent a year at the University of California, Berkeley, before transferring and eventually graduating from San Francisco State University with a degree in Spanish. He met his future wife Gwynn Rose on campus and they married after graduation. Career In the late 1970s skateboarding's popularity was waning. Vit ...
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Eric Swenson
Eric Leon Swenson (August 4, 1946 – June 20, 2011) was an American skateboard designer and magazine publisher. Born in San Francisco, Swenson was the chief skateboard designer for the Independent Truck Company, which he co-founded with skateboard entrepreneur Fausto Vitello in 1978. In 1981, he co-founded ''Thrasher'' magazine with Vitello. ''Thrasher'' is credited with helping to revitalize the popularity of skateboarding during the last two decades of the 20th century. He also played an instrumental role in helping to elevate skateboarding from a hobby into an internationally recognized sport. He was a fan of punk and hard rock, and befriended a number of musicians. Swenson's hobbies included playing guitar and repairing motorcycles and other vehicles, although he did not skateboard himself. Swenson shot himself in front of a San Francisco police station on June 20, 2011, reportedly to spare his family from discovering his body. He was 64. According to his wife, he had suffere ...
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Newark, California
Newark is a city in Alameda County, California, United States. It was incorporated as a city in September 1955. Newark is an enclave, surrounded by the city of Fremont. The three cities of Newark, Fremont, and Union City make up the Tri-City Area. Its population was 47,529 at the 2020 census making it the third largest city in the US named Newark after Newark, New Jersey, and Newark, Ohio. Geography The western edge of the city is near the southern end of the San Francisco Bay. State Route 84 runs through the city, and continues as the Dumbarton Bridge to cross the San Francisco Bay to reach Menlo Park. Interstate 880 serves as the eastern boundary with Fremont. According to the United States Census Bureau, the city has a total area of , of which is land and , comprising 0.17%, is water. History Newark was named after Newark Castle, Port Glasgow, in Scotland by J. Barr Robertson. Before it was settled by Europeans, Newark was home to the Ohlone Native American Peo ...
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Iron Cross
The Iron Cross (german: link=no, Eisernes Kreuz, , abbreviated EK) was a military decoration in the Kingdom of Prussia, and later in the German Empire (1871–1918) and Nazi Germany (1933–1945). King Frederick William III of Prussia established it on 17 March 1813 during the Napoleonic Wars (EK 1813). The award was backdated to the birthday (10 March) of his late wife, Queen Louise. Louise was the first person to receive this decoration (posthumously). Recommissioned Iron Cross was also awarded during the Franco-Prussian War (EK 1870), World War I (EK 1914), and World War II (EK 1939). During the 1930s and World War II, the Nazi regime superimposed a swastika on the traditional medal. The Iron Cross was usually a military decoration only, though there were instances awarded to civilians for performing military functions, including Hanna Reitsch, who received the Iron Cross, 2nd class, and Iron Cross, 1st Class, and Melitta Schenk Gräfin von Stauffenberg, who received ...
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Cross Pattée
A cross pattée, cross patty or cross paty, also known as a cross formy or cross formée (french: croix pattée, german: Tatzenkreuz), is a type of Christian cross with arms that are narrow at the centre, and often flared in a curve or straight line shape, to be broader at the perimeter. The form appears very early in medieval art, for example in a metalwork treasure binding given to Monza Cathedral by Queen Theodelinda (died 628), and the 8th-century lower cover of the Lindau Gospels in the Morgan Library. An early English example from the start of the age of heraldry proper (i.e. about 1200) is found in the arms of Baron Berkeley. Etymology The word ''pattée'' is a French adjective in the feminine form used in its full context as ''la croix pattée'', meaning literally "footed cross", from the noun ''patte'', meaning foot, generally that of an animal. The cross has four splayed feet, each akin to the foot, for example, of a chalice or candelabrum. In German it is called ''Ta ...
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