Incredible India!
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Incredible India!
Incredible India (stylized as ) is the name of an international tourism campaign maintained by the Government of India since 2002, to promote tourism in India. The "Incredible India" title was officially branded and promoted since 2002. The exclamation mark forms the 'I' of India. The exclamation used creatively across several visuals compliments the concept behind the word "Incredible". Marketing campaign In 1972, Sunil Dutt launched a campaign to promote India as a popular tourist destination. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government had regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it had not supported tourism in a concerted fashion. In 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destinatio ...
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Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dial ...
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Asia-Pacific
Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Islands. Definition The term may include countries in North America and South America that are on the coast of the Eastern Pacific Ocean; the Asia-Pacific Economic Cooperation, for example, includes Canada, Chile, Mexico, Peru, and the United States. Alternatively, the term sometimes comprises all of Asia and Australasia as well as Pacific island nations (Asia-Pacific and Australian continent)—for example, when dividing the world into large regions for commercial purposes (e.g., into APAC, EMEA, LATAM, and NA). Central Asia and Western Asia are almost never included.
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Indian Brands
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Un ...
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Tourism In Northeast India
Northeast India consists of the eight states Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura. Tourism in this area is based around the unique Himalayan landscape and culture distinct from the rest of India. National parks * Namdapha National Park is the largest protected area in the Eastern Himalaya biodiversity hotspot and is in Arunachal Pradesh in Northeast India. It is the third largest national park in India in area. It is in the Eastern Himalayan sub-region and is recognized as one of the richest areas in biodiversity in India.Deb, P & Sundriyal, RC. (2007) Tree species gap phase performance in the buffer zone area of Namdapha National Park, Eastern Himalaya, India. Tropical Ecology 48(2): 209-22PDF *Keibul Lamjao National Park is the world's only floating national park in the periphery of the Loktak Lake, the largest lake in entire North East India. It is the only natural habitat of the dancing deer, Sangai (Cervus eldi eldi), once thou ...
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Tourism In India
Tourism in India is important for the country's economy and is growing rapidly. The World Travel and Tourism Council calculated that tourism generated or 5.8% of India's GDP and supported 32.1 million jobs in 2021. Even though, these numbers were lower than the pre-pandemic figures; the country's economy witnessed a significant growth in 2021 after the massive downturn during 2020. The sector is predicted to grow at an annual rate of 7.8% to by 2031 (7.2% of GDP). In October 2015, India's medical tourism sector was estimated to be worth US$3 billion, and it is projected to grow to US$7–8 billion by 2020. In 2014, 184,298 foreign patients travelled to India to seek medical treatment. Over 17.9 million foreign tourists arrived in India in 2019 compared to 17.4 million in 2018, representing a growth of 3.5%. This makes India the 22nd most visited nation in the world and 8th in Asia and Pacific . Domestic tourist visits to all states and union t ...
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Stranded In India
The COVID-19 pandemic in India is a part of the worldwide pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). As of , according to Indian government figures, India has the second-highest number of confirmed cases in the world (after the United States of America) with reported cases of COVID-19 infection and the third-highest number of COVID-19 deaths (after the United States and Brazil) at deaths. In May 2022, the World Health Organization estimated 4.7 million excess deaths, both directly and indirectly related to COVID-19 to have taken place in India. The first cases of COVID-19 in India were reported on 30 January 2020 in three towns of Kerala, among three Indian medical students who had returned from Wuhan, the epicenter of the pandemic. Lockdowns were announced in Kerala on 23 March, and in the rest of the country on 25 March. Infection rates started to drop in September. Daily cases peaked mid-September with over 90, ...
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Make In India
Make in India is an initiative by the Government of India to create and encourage companies to develop, manufacture and assemble products made in India and incentivize dedicated investments into manufacturing. The policy approach was to create a conducive environment for investments, develop a modern and efficient infrastructure, and open up new sectors for foreign capital. The initiative targeted 25 economic sectors for job creation and skill enhancement, and aimed "to transform India into a global design and manufacturing export hub." "Make in India" had three stated objectives: # to increase the manufacturing sector's growth rate to 12-14% per annum; # to create 100 million additional manufacturing jobs in the economy by 2022; # to ensure that the manufacturing sector's contribution to GDP is increased to 25% by 2022 (later revised to 2025). After the launch, India gave investment commitments worth and investment inquiries worth of between September 2014 to February 201 ...
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India Shining
1. India Shining (Hindi: भारत उदय ) was a marketing slogan referring to the overall feeling of economic optimism in India in ''2004.'' 2. The slogan was popularised by the then-ruling Bharatiya Janata Party (BJP) for the 2004 Indian general elections. 3.The slogan is initially developed as a part of an Indian government campaign intended to promote India internationally. Advertising firm Grey Worldwide won the campaign account in 2003; the slogan and the associated campaign was developed by national creative director Prathap Suthan, in consultation with Finance Minister Jaswant Singh. 4.The government spent an estimated US$20 million of government funds on national television advertisements and newspaper ads featuring the "India Shining" slogan. Some editorials also suggested that the India Shining campaign was one of the causes for the subsequent defeat of the Atal Bihari Vajpayee government in the 2004 parliamentary elections, particularly in urban are ...
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Travel And Tourism
Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip. Travel can also include relatively short stays between successive movements, as in the case of tourism. Etymology The origin of the word "travel" is most likely lost to history. The term "travel" may originate from the Old French word ''travail'', which means 'work'. According to the Merriam-Webster dictionary, the first known use of the word ''travel'' was in the 14th century. It also states that the word comes from Middle English , (which means to torment, labor, strive, journey) and earlier from Old French (which means to work strenuously, toil). In English, people still occasionally use the words , which means struggle. According to Simon Winchester in his book ''The Best Travelers' Tales (2004)'', the words ''travel'' and ''travail'' both ...
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Yogendra Tripathi
Manibhai Haribhai Desai (1897 – 1989), known as (Shri) Yogendra was an Indian Modern yoga gurus, yoga guru, author, poet, researcher and was one of the important figures in the Modern yoga, modern revival of Hatha Yoga, both in India and United States. He was the founder of The Yoga Institute, the oldest organized yoga centre in the world, established in 1918. He is often referred as the ''Father of Modern Yoga Renaissance''. He was one of the figures responsible for reviving the practice of asanas and making yoga accessible to people other than renunciates. Yogendra innovated modern methods to teach Yoga, initiating research in Yoga, particularly in the field of the Yoga therapy. He authored several books on yoga and started the journal ''Yoga'' in 1933. He was also a poet, writing under the pen name 'Mastamani'. He translated Rabindranath Tagore's Gitanjali into Gujarati language, Gujarati. Biography Early years Yogendra was born as Manibhai Desai in an Anavil Brahmin f ...
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Parvez Dewan
Parvez Dewan is an Indian administrator, author and librettist (lyricist). He is an Indian Administrative Services (IAS) officer of Jammu and Kashmir cadre. He became Secretary of the Ministry of Overseas Indian Affairs in 2011, and also the chairman of the Overseas Indian Facilitation Centre (OIFC). In 2012 he was appointed India's Tourism Secretary. Dewan has authored books on Jammu & Kashmir, religion (Hinduism, Islam, Buddhism) as well as on Tibet. Early life Parvez Dewan was born on 13 October 1972 in Srinagar. His father was a Wing Commander who began his career in the Royal Air Force and grandfather an Army Brigadier, who later became the first Indian Inspector General of Police of Jammu and Kashmir. Dewan was educated at St Joseph's, Allahabad; St. George's Grammar, Hyderabad; Stanes, Coimbatore; The Air Force Central School, Subroto Park, New Delhi and St. Stephen's College in Delhi. He was elected President of St. Stephen's College. He received his higher e ...
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