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In Soviet Georgia
''In Soviet Georgia'' was the name of an 1970s advertising campaign used by Danone, Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses.Feature article: How consumer insight makes or breaks a new brand - Customer loyalty, customer retention, and customer relationship marketing daily news and information - free, unbiased news for the marketing executive or researcher The campaign ran from 1973 [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Announcer
An announcer is a voice artist who relays information to the audience of a broadcast media programme or live event. Television and other media Some announcers work in television production, radio or filmmaking, usually providing narrations, news updates, station identification, or an introduction of a product in television commercials or a guest on a talk show. Music television announcers were also called video jockeys (VJ). Announcers are often voice actors who read prepared scripts, but in some cases, they have to ad-lib commentary on the air when presenting news, sports, weather, time, and television commercials. Occasionally, announcers are also involved in writing the screenplay or scripts when one is required. Sometimes announcers also interview guests and moderate panels or discussions. Some provide commentary for the audience during sporting events known as sports announcers, parades, and other events. Announcers perform a variety of tasks including presenting new ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Television Commercials
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * Ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Groupe Danone
A group is a military unit or a military formation that is most often associated with military aviation. Air and aviation groups The terms group and wing differ significantly from one country to another, as well as between different branches of a national defence force. Air groups vary considerably in size and status, but generally take two forms: * A unit of two to four squadrons, commanded by a lieutenant colonel, colonel, commander, naval captain or an equivalent rank. The United States Air Force (USAF), ''groupes'' of the French ''Armée de l'air'', ''gruppen'' of the German ''Luftwaffe'', United States Marine Corps Aviation, British Fleet Air Arm and some other naval air services usually follow this pattern. * A larger formation, often comprising more than 10 squadrons, commanded by a major general, brigadier general, commodore, rear admiral, air commodore or air vice-marshal. The air forces of many Commonwealth countries, such as the British Royal Air Force (RAF), f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Land Canada
Comedy Gold, formerly known as TV Land Canada was a Canadian English language specialty channel that was owned by Bell Media focused on sitcoms and sketch comedy programs from the 1970s to 1990s. The channel was originally launched in 2001 as a Canadian version of the American channel TV Land by Craig Media and Viacom. Craig's interest was acquired by CHUM Limited, the owner of the Citytv system in 2004 upon the acquisition of its assets. In the years following the acquisition of CHUM by CTVglobemedia and later Bell Media, TV Land Canada was renamed to Comedy Gold and became a sister network to The Comedy Network. After the sale to WOW Unlimited and aborted attempt for relaunch, Comedy Gold ceased operations in 2019. History On November 24, 2000, the Canadian Radio-television and Telecommunications Commission (CRTC) granted Craig Media (previously known as Craig Broadcast Systems Inc.) permission to launch a national Category 2 digital specialty channel tentatively known as ''Re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Land
TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and classic television series (ranging from the 1960s to the 2010s), original scripted series and limited theatrically released movies. The network is headquartered at One Astor Plaza in New York City. TV Land is available to about 90 million households in the United States as of January 2016. History Launch and debut The network launched at 10:00 p.m. Eastern on April 29, 1996, as Nick at Nite's TV Land. Following a seven-minute short film introducing the network, the first program aired was a syndicated edit of ''The Best of The Ed Sullivan Show'' featuring the Beatles' American debut along with routines by Joan Rivers, Richard Pryor and Señor Wences. The show led off a launch-day lineup that rebroadcast numerous series premieres, pi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wise Marketer
''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic pron ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Chief Executive
''Chief Executive'' is a business magazine published by Chief Executive Group, LLC. Description ''Chief Executive'' began publication in 1976. The magazine is published six times a year and has a circulation of 42,000 copies. It is audited twice yearly by BPA Worldwide. The magazine began publishing its magazine online in 1998. Each May, the magazine publishes its "Best and Worst States for Business" rankings, based on survey results from its CEO readership base. CEOs grade the states on taxes and regulation, the quality of the work force and living environment, among other categories. The 2011 rankings elicited a friendly political feud between Florida Governor Rick Scott and Texas Governor Rick Perry, whose states ranked 3 and 1, respectively. ''Chief Executive'' features a ‘CEO of the Year’ award. Past recipients include: Jack Welch, Bill Gates, Andrew Grove, Lawrence Bossidy, Herb Kelleher, Michael Dell, Fred Smith, A. G. Lafley, Bob Ulrich, Anne Mulcahy, Jim Skinne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Centenarian
A centenarian is a person who has reached the age of 100 years. Because life expectancies worldwide are below 100 years, the term is invariably associated with longevity. In 2012, the United Nations estimated that there were 316,600 living centenarians worldwide. As world population and life expectancy continue to increase, the number of centenarians is expected to increase substantially in the 21st century. According to the UK ONS, one-third of babies born in 2013 in the UK are expected to live to 100. The United Nations predicts that there are 573,000 centenarians currently, almost quadruple the 151,000 suggested in the year 2000. According to a 1998 United Nations demographic survey, Japan is expected to have 272,000 centenarians by 2050; other sources suggest that the number could be closer to 1 million. The incidence of centenarians in Japan was one per 3,522 people in 2008. In Japan, the number of centenarians is highly skewed towards females. Japan in fiscal year 2016 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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