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Identifier For Advertisers
Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do). Starting in iOS 14.5, iPadOS 14.5, and tvOS 14.5, users are prompted to decide whether to opt-in or out of IDFA sharing before apps can query it. This choice can be altered in Settings. In May, 2021, Verizon-owned advertisement analytics company Flurry Analytics reported that 96% of US users opted out of IDFA sharing. History Limit Ad Tracking In iOS 10, Apple introduced "Limit Ad Tracking" setting for users who do not wish to be tracked by advertising networks. If the setting is enabled the system returns a default all-zero id for that device. As of December 2020, it's estimated that approximately 20% of users turn on this setting. App Tra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
China Advertising Association
The China Advertising Association (CAA) is a trade association for China's advertising industry The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are .... External link China Advertising Association – official website References Advertising trade associations Professional associations based in China Advertising in China Organizations established in 1983 {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Tracking
Tracking may refer to: Science and technology Computing * Tracking, in computer graphics, in match moving (insertion of graphics into footage) * Tracking, composing music with music tracker software * Eye tracking, measuring the position of the eye relative to the head * Finger tracking, measuring the positions of the fingers * Optical motion tracking, or motion capture, recording the precise movements of objects or people * Position tracking, monitoring the location of a mechanical system in real-time by counting pulses; see * Positional tracking, an essential component of augmented reality * Video tracking, locating an object in each frame of a video sequence * Mobile phone tracking, monitoring the physical location of a mobile phone * Internet tracking, analyzing online activity * Web visitor tracking, the analysis of visitor behavior on a website * Sleep tracking, monitoring sleeping experience (deep, REM, duration etc.) Life sciences * Animal migration trackin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Mobile Technology
Mobile technology is the technology used for Cellular network, cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a mobile phone, GPS navigation device, an embedded web browser and instant messaging client, and a handheld gaming console. Many experts believe that the future of computer technology rests in mobile computing with wireless networking. Mobile computing by way of tablet computers is becoming more popular. Tablets are available on the 3G and 4G networks. Mobile communication convergence Source: Nikola Tesla laid the theoretical foundation for wireless communication in 1890. Guglielmo Marconi, known as the father of radio, first transmitted wireless signals two miles away in 1894. Mobile technology gave human society great change. The use of mobile technology in government departments can also be traced back to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Adware
Adware, often called advertising-supported software by its developers, is software that generates revenue by automatically displaying Online advertising, online advertisements in the user interface or on a screen presented during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware,FTC Report (2005). collecting and reporting data about the user, to be sold or used for targeted advertising or Profiling (information science), user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, a full screen, a video, a pop-up ad or in some other form. All forms of advertising carry Criticism of advertising, health, ethical, privacy and security risks for users. The 2003 ''Microsoft Encyclopedia of Security'' and some other sources use th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Ad-ID
Ad-ID is the advertising industry standard unique identifier for all commercial assets airing in the United States similar in concept to the UPC barcode used on retail products. Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is mostly used for television and radio advertisements but has been gaining traction online and in print. There is an equivalent code in France called ARPP.TV which also is the French industry standard unique identifier for all ads (and is based on ISCI). Critical information about each ad and campaign is managed with Ad-ID. Details of the ad, what media the ad will be used in, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users. Origin Ad-ID was developed by the American Association of Advertising Agencies and the Association of National Advertiser ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Advertising ID
An advertising ID is a unique user identifier (ID) assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers. It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications. There is a potential for such technology to replace magic cookies. Implementations * Apple calls their advertising ID the "Identifier for Advertisers Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Use ..." (IDFA). Beginning with its iOS 14.5 software update, Apple will allow its users to choose whether to allow apps to track their IDFA. * Google calls their implementation "Google Advertising ID" (GAID) and formerly "Android ID", "Android Device ID" ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Tencent
Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the world's largest company in the video game industry based on its equity investments. Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, Artificial intelligence industry in China, artificial intelligence, and other technology. Its twin-skyscraper headquarters, Tencent Binhai Mansion, Tencent Seafront Towers (also known as Tencent Binhai Mansion) are based in the Nanshan District, Shenzhen, Nanshan District of Shenzhen. In December 2023, architect Büro Ole Scheeren unveiled the latest helix-inspired design of Tencent's new global headquarters in Shenzhen. Known as Tencent Helix, it will accommodate more than 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
ByteDance
ByteDance Ltd. is a Chinese internet technology company headquartered in Haidian, Beijing, and incorporated in the Cayman Islands. Founded by Zhang Yiming, Liang Rubo, and a team of others in 2012, ByteDance developed the video-sharing apps TikTok, Douyin. The company is also the developer of the news platform Toutiao, the video-editing app CapCut, and Lemon8 which is a video sharing mobile app. ByteDance has attracted regulatory and media attention in several countries over security, surveillance, and censorship concerns. History In 2009, software engineer and entrepreneur Zhang Yiming collaborated with his friend Liang Rubo to co-found 99fang.com, a real estate search engine. In early 2012, the pair rented an apartment in Zhongguancun and, along with several other 99fang employees, began developing an app that would use big data algorithms to classify news according to users' preferences, which would later become Toutiao. That March, Yiming and Liang founded By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Ars Technica
''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, science, technology policy, and video games. ''Ars Technica'' was privately owned until May 2008, when it was sold to Condé Nast Digital, the online division of Condé Nast Publications. Condé Nast purchased the site, along with two others, for $25 million and added it to the company's ''Wired'' Digital group, which also includes '' Wired'' and, formerly, Reddit. The staff mostly works from home and has offices in Boston, Chicago, London, New York City, and San Francisco. The operations of ''Ars Technica'' are funded primarily by advertising, and it has offered a paid subscription service since 2001. History Ken Fisher, who serves as the website's current editor-in-chief, and Jon Stokes created ''Ars Technica'' in 1998. Its purpose was t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
CAID (technology)
CAID is a surveillance technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifier for Advertisers ("IDFA") is unavailable. Besides a free demo, the technology was unimplemented and Apple was aware but had yet to address the effort. Public release was unannounced but anticipated later in the month. CAID is believed to be an open framework based on device fingerprinting that uses a common API-based service, initially operated by the China Advertising Association. to coordinate activities by multiple actors. Data that can be used to create the fingerprint includes model, IP address, language and device start-up time. Companies testing the system reportedly include ByteDance and Tencent. Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Device Fingerprinting
A device fingerprint or machine fingerprint is information collected about the software and hardware of a remote computing device for the purpose of identification. The information is usually assimilated into a brief identifier using a fingerprinting algorithm. A browser fingerprint is information collected specifically by interaction with the web browser of the device. Device fingerprints can be used to fully or partially identify individual devices even when persistent cookies (and zombie cookies) cannot be read or stored in the browser, the client IP address is hidden, or one switches to another browser on the same device. This may allow a service provider to detect and prevent identity theft and credit card fraud, but also to compile long-term records of individuals' browsing histories (and deliver targeted advertising or targeted exploits) even when they are attempting to avoid tracking – raising a major concern for internet privacy advocates. History Basic web browser ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
