The China Advertising Association (CAA) is a state-supported, 2,000-member

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association partic ...

for China's

advertising industry The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies ( WPP plc, Omnicom, Publicis Groupe, Inte ...

. In 2021, it was reported that the CAA was sponsoring the development of CAID, a technology for circumventing

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

's anti-

web tracking Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors’ activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the ...

restrictions.

References

See also