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Hype (derived from hyperbole) is promotion, especially promotion consisting of exaggerated claims. Hype or The Hype may also refer to: Film and television * ''Hype'' (TV series), an American comedy television series * ''The Hype'' (TV series), an Australian television series * ''The Hype'' (2021 TV series), an American reality television series * ''Hype!'', a documentary about the popularity of grunge rock in the early to mid 1990s Music * The Hype (band), fronted by David Bowie * "The Hype", an early name of the Irish rock band U2 * DJ Hype, British drum and bass DJ * Hype Williams (born 1970), music video director * ''Hype'' (album), 1981 album by Robert Calvert * ''Hype!'' (soundtrack), a 1996 soundtrack to the ''Hype!'' documentary * "Hype" (song), a 2016 single by Dizzee Rascal and Calvin Harris * "Hype", a 2016 song by Drake from the album ''Views'' * "The Hype", a 2011 song by The New Cities from the album '' Kill the Lights'' * "The Hype" (Shopping song), ...
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ...
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Hype (song)
"Hype" is a song by English rapper Dizzee Rascal and Scottish DJ Calvin Harris. The song was released as a single on 24 June 2016. Rascal and Harris had previously collaborated on the 2008 single " Dance wiv Me", the 2009 single " Holiday" and on "Here 2 China", a song from Harris's third studio album, ''18 Months ''18 Months'' is the third studio album by Scottish DJ and musician Calvin Harris. It was released on 26 October 2012 by Deconstruction, Fly Eye and Columbia Records. It marked Harris's first album where he does not regularly provide vocals on e ...'' (2012). Although Harris and Rascal had previously worked together on several singles they did so remotely, emailing the track components back and forth, "Hype" marks the first song they worked on together in the same studio at the same time. Dizzee claims the words were written in the studio in an hour, and the vocals recorded and finished in a further half hour. Track listing Charts References External links * ...
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The Time Quest
''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic pr ...
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Hype (marketing)
Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media. Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often participate as a form of conspicuous consumption to signify characteristics about themselves. Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales of €445,000. When hype marketing is used to drive demand for limited-edition goods, consumers sometimes attempt resell those good on secondary markets for a profit (comparable to ticket scalping). The resale market is a $24 billion dollar industry. Method Luxury brands may release products as a collaborate wit ...
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Hype (magazine)
''Hype SA'' is a hip hop magazine in South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the .... The magazine was started in 2004. It is part of Panorama Media Corp and is published on a quarterly basis. ''Hype SA'' is the only magazine in South Africa which covers the hip-hop culture. References Quarterly magazines Hip hop magazines Magazines published in South Africa {{music-mag-stub ...
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The Hype (Twenty One Pilots Song)
"The Hype" is a song written and recorded by American musical duo Twenty One Pilots from their fifth studio album ''Trench'' (2018). The song was released as the sixth and final single from ''Trench'' on July 16, 2019 by Fueled by Ramen and Elektra Music Group. The track was written by lead singer Tyler Joseph, with production being handled by himself and Paul Meany. The song's lyrics discuss perseverance and loyalty. "The Hype" reached a peak of number 3 on the US '' Billboard'' Hot Rock Songs chart. Composition As with most of its parent album ''Trench'', "The Hype" was written by Tyler Joseph, the lead singer of Twenty One Pilots, and produced by him alongside Paul Meany of the alternative rock band Mutemath. The songwriting process and recording took place in secret in Joseph's basement studio in Columbus, Ohio, while the track was mixed by Adam Hawkins and mastered by Chris Gehringer at Sterling Sound, New York City. In an interview with ''Coup de Main Magazine'', Joseph ...
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The Hype (Shopping Song)
''The Official Body'' is the third studio album by British post-punk band Shopping. It was released on 19 January 2018 through FatCat Records. Critical reception ''The Official Body'' was met with generally positive reviews. At Metacritic, which assigns a normalised rating out of 100 to reviews from professional critics, the album received an average score of 76, based on 15 reviews. Tom Hull gave it an A-minus and said that the "songs are tight, clean, ndhave a rhythm and tone similar to that of such classic post-punk bands as Wire, Gang of Four, and Joy Division. Track listing Personnel The following individuals were credited with the album's production and artwork. * Edwyn Collins — Producer * DLT Design — Layout * Billy Easter — Cover Photo * Shopping — Design, Layout, Primary Artist * Matthew Williams — Inside Photo References External links The Official Bodyon Bandcamp The Official Bodyat FatCat Records FatCat Record ...
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Kill The Lights (The New Cities Album)
''Kill the Lights'' is the second and final full-length album by the synthpop rock band The New Cities. Released on September 27, 2011, it includes the single, "Heatwave", that was released to radio on June 16, 2011. Written by The New Cities and The Matrix, "Heatwave" has reached No. 38 on the Canadian Hot 100. The album debuted at #52 in Canada.http://jam.canoe.ca/Music/Charts/ALBUMS.html Track listing Singles Personnel ;The New Cities *David Brown - Lead vocals *Julien Martre - Backing vocals, Bassist *Christian Bergeron - Guitarist *Francis Fugere - Drums *Nicolas Denis - Synth *Philippe Lachance - Synth ;Engineer * Blake Healy *Christian Bergeron *Martin Brunet *Marc-Andre Roy *Pierre Remillard ;Mixer *Joe Zook *Dave Ogilvie ;Mastering *Pierre Remillard *Brian Gardner Brian Knapp Gardner, also known as Brian "Big Bass" Gardner, is an American mastering engineer. He has worked on a number of recordings since the mid-1960s, including classic rock, fu ...
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Views (album)
''Views'' is the fourth studio album by Canadian rapper and singer Drake. It was released on April 29, 2016, by Cash Money Records, Republic Records, and Young Money Entertainment. Recording sessions took place from 2015 to 2016, with both Drake and his longtime collaborator and record producer 40 serving as the record's executive producers. 40 also primarily handled the production on the album alongside Nineteen85, Maneesh Bidaye, Kanye West, and Jordan Ullman, among others. Featured guest appearances include PartyNextDoor, Pimp C, Dvsn, Wizkid, Kyla, Future, and Rihanna. ''Views'' takes influence from West Indian and West African music. The album marks Drake's first full foray into Jamaican dancehall music, while also featuring other genres such as R&B, trap, Afrobeat, UK funky, and pop. Similar to his previous records, the album sees Drake discussing romance, experiences with betrayal, and celebrations of loyalty and friendship. The album was supported by five singles: "One ...
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Hype! (soundtrack)
''Hype! The Motion Picture Soundtrack'' is the soundtrack album of the Seattle music scene documentary ''Hype! ''Hype!'' (1996) is a documentary directed by Doug Pray about the popularity of grunge rock in the early to mid-1990s United States. It incorporates interviews and rare concert footage to trace the development of the grunge scene from its early b ...''. It was released in 1996 in conjunction with the film. Initial release The soundtrack was released on CD on October 1, 1996. Track list Vinyl box set release An additional box set was released on November 5, 1996. 2000 copies were made. The set consists of four color vinyl 7" records in die-cut sleeves, and packaged with a fold-out poster. Eight of the tracks on the box set are identical to the tracks on the CD. One ("Hotcakes") is a live version of the same song (studio version) on the CD. "Dark Corner of the World" and the live version of "Watch Outside" were not released officially anywhere else. Track list ...
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Hype (TV Series)
''Hype'' is an American sketch comedy television series"WB buys into ‘Hype,’ orders pilot"
'''', January 16, 2000.
which ran for 17 episodes from October 8, 2000 to February 18, 2001 on . Created by Scott King, Lanier Laney and , the series was ordered by the WB after the trio wrote a sketch for ''

Hype (album)
''Hype'' is a 1981 album by singer Robert Calvert, the former frontman of British space-rock band Hawkwind. It is subtitled ''The Songs of Tom Mahler'' as a tie-in to Calvert's only published novel ''Hype'', the novel being a fictional account of the rise and death of a rock star. The musicians used for the recording include three members of the band Bethnal, whom Calvert befriended during their support slot on Hawkwind's 1977 UK tour. Track listing All songs written by Robert Calvert. #"Over My Head" - 3:11 #"Ambitious" - 3:37 #"It's the Same" - 2:40 #"Hanging Out On the Seafront" - 3:46 #"Sensitive" - 3:37 #"Evil Rock" - 4:39 #"We Like to Be Frightened" - 2:59 #"Teen Ballad of Deano" - 3:01 #"Flight 105" - 3:53 #"The Luminous Green Glow of the Dials of the Dashboard (At Night)" - 3:52 #"Greenfly and the Rose" - 3:51 #"Lord of the Hornets" - 3:58 ;Bonus Tracks: #"Over My Head" (different lyrics) #"Flight 105" (instrumental) #"Hanging Out On the Seafront" (different lyrics ...
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