Hringbraut (Icelandic TV Station)
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Hringbraut (Icelandic TV Station)
Hringbraut is a privately held Icelandic media company that operates a television station free to air, non-subscription, reaching 98% of all households in Iceland. Its programming is all in Icelandic, broadcasting 24/7 and in HD. About the media The Icelandic television station Hringbraut (and the station's web) first aired in February 2015. Mr. Sigmundur Ernir Rúnarsson, Editor-in-chief of Hringbraut said that there was a space available on the Icelandic television market, since the station would be are different from what was before in the market. "We believe there is room for a broad and informative talk show Channel, backed up by a diverse website, open to all Iceland's potential, for the benefit of homes and businesses, with experienced staff at the helm." When Hringbraut started it sent out a press release explaining its policy and purpose:"Hringbraut is a new, diverse and free television and web site that focuses on dynamic and informative discussion on national issues, ...
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Free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring a Pay television, subscription, other ongoing cost, or one-off fee (e.g., pay-per-view). In the traditional sense, this is carried on Radio, terrestrial radio signals and received with an antenna. FTA also refers to channels and broadcasters providing content for which no subscription is expected, even though they may be delivered to the viewer/listener by another carrier for which a subscription is required, e.g., cable television, the Internet, or satellite television, satellite. These carriers may be mandated (or OPT) in some geographies to deliver FTA channels even if a premium subscription is not present (providing the necessary equipment is still available), especially where FTA channels are expected to be used for emergency broadcas ...
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Icelandic Language
Icelandic (; is, íslenska, link=no ) is a North Germanic language spoken by about 314,000 people, the vast majority of whom live in Iceland, where it is the national language. Due to being a West Scandinavian language, it is most closely related to Faroese, western Norwegian dialects, and the extinct language, Norn. The language is more conservative than most other Germanic languages. While most of them have greatly reduced levels of inflection (particularly noun declension), Icelandic retains a four- case synthetic grammar (comparable to German, though considerably more conservative and synthetic) and is distinguished by a wide assortment of irregular declensions. Icelandic vocabulary is also deeply conservative, with the country's language regulator maintaining an active policy of coining terms based on older Icelandic words rather than directly taking in loanwords from other languages. Since the written language has not changed much, Icelandic speakers can read classic ...
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24/7 Media
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis. History The original name of the company was 24/7 Media which was a result of a unification of Petry Interactive, Interactive Imaginations and Advercomm, Inc. It had a stock market launch in August 1998 following which it went through a period of rapid expansion through organic growth and series of acquisitions. A very difficult situation arose in the wake of the tech bubble burst of 2001. As a result, 24/7 Media merged with a company cal ...
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High-definition Television
High-definition television (HD or HDTV) describes a television system which provides a substantially higher image resolution than the previous generation of technologies. The term has been used since 1936; in more recent times, it refers to the generation following standard-definition television (SDTV), often abbreviated to HDTV or HD-TV. It is the current de facto standard video format used in most broadcasts: terrestrial broadcast television, cable television, satellite television and Blu-ray Discs. Formats HDTV may be transmitted in various formats: * 720p (1280 horizontal pixels × 720 lines): 921,600 pixels * 1080i (1920×1080) interlaced scan: 1,036,800 pixels (~1.04 MP). * 1080p (1920×1080) progressive scan: 2,073,600 pixels (~2.07 MP). ** Some countries also use a non-standard CEA resolution, such as 1440×1080i: 777,600 pixels (~0.78 MP) per field or 1,555,200 pixels (~1.56 MP) per frame When transmitted at two megapixels per frame, HDTV provides about five times ...
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Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ...
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