Hringbraut is a privately held Icelandic media company that operates a television station
free to air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscriptio ...
, non-subscription, reaching 98% of all households in Iceland. Its programming is all in
Icelandic, broadcasting
24/7
In commerce and industry, 24/7 or 24-7 service (usually pronounced "twenty-four seven") is service that is available at any time and usually, every day. An alternate orthography for the numerical part includes 24×7 (usually pronounced "twenty ...
and in
HD.
About the media
The Icelandic television station Hringbraut (and the station's web) first aired in February 2015. Mr. Sigmundur Ernir Rúnarsson, Editor-in-chief of Hringbraut said that there was a space available on the Icelandic television market, since the station would be are different from what was before in the market. "We believe there is room for a broad and informative talk show Channel, backed up by a diverse website, open to all Iceland's potential, for the benefit of homes and businesses, with experienced staff at the helm."
When Hringbraut started it sent out a press release explaining its policy and purpose:
"Hringbraut is a new, diverse and free television and web site that focuses on dynamic and informative discussion on national issues, culture, homes, health and lifestyle. In particular, the media is, meant to be a source of constructive dialogue on reforms of home and business, where tolerance and broad-mindedness should guide its writings and programming, along with objectivity and human respect."
Broadcasting
Hringbraut is a free television that broadcasts Icelandic television programs (mainly Talk shows) along with
commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
. It is dependent on selling advertising time or acquiring sponsors for its programs. It runs 24 hours a day in Iceland, in HD quality and SD quality.
References
External links
Web page of Hringbraut(In Icelandic)
Mass media companies of Iceland
{{Iceland-media-stub