Hostess CupCake
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Hostess CupCake
Hostess CupCake is an American brand of snack cake produced and distributed by Hostess Brands and currently owned by private equity firms Apollo Global Management and C. Dean Metropoulos & Company. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with eight distinctive white squiggles across the top. However, other flavors have been available at times. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand. History The Hostess CupCake was first sold on May 10, 1919. According to author Andrew F. Smith, it was the first commercially produced cupcake, originally produced by the Taggart Bakery as the Chocolate Cup Cake. Hostess has also claimed that it was "the first snack cake ever introduced to the market." In 2004, rival Tastykake disputed this claim, claiming that Tastykake introduced the first snack cake. Originally, two cupcakes were sold for five cents. Different flavors were off ...
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Test Marketing
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. Practical use The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following: *Television area *Internet online test *Test town *Residential neighborhood *Test site A number of de ...
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Brand Name Snack Foods
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company ...
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Grupo Bimbo
Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa. It has an annual sales volume of 15 billion dollars and is currently listed on the Mexican stock exchange with the ticker BIMBO. Grupo Bimbo has 134,000 employees, 196 bakery plants, 3 million points of sale, a distribution network with 57 thousand routes all over the world. The company has more than 100 brands and 13 thousand products, like Bimbo, Tía Rosa, Entenmann's, Pullman, Rainbo, Nutrella, Marinela, Oroweat, Sara Lee, Thomas', Arnold and Barcel. Its strategic associations include Alicorp (Peru); Blue Label (Mexico); Fincomún, Galletas la Moderna, Grupo Nutresa (Colombia); Mundo Dulce (Argentina); among others. As of 1997, Daniel Servitje is Grupo Bimbo's CEO, and its chairman since 2013. History 1945 – 1960 Grupo Bimbo began operations in Mexico City on December 2, 1945, with Panificaci ...
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Marketing Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ...
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Fruit Pie The Magician
Fruit Pie the Magician was the official mascot for Hostess fruit pies from 1973 until early 2006 when the character was removed from the fruit pie labels. Over the years Fruit Pie the Magician was featured in print ads in comic books as well as animated in television commercials. The character appeared on Hostess fruit pie product labels as a living fruit pie sporting a cape, white gloves, top hat and magic wand. The following is from a cached version of the Hostess web site: "Magic - Fruit Pie the Magician loves to entertain friends with his wacky magic tricks. His favorite magic trick is to make Hostess Fruit Pies appear out of thin air. You always have to keep an eye on the Magician or else he may play a trick on you." Fruit Pie is parodied in ''The Order of the Stick'' webcomic. See also *Captain Cupcake *Twinkie the Kid Twinkie the Kid is the mascot for Twinkies, Hostess's golden cream-filled snack cakes. He is a registered trademark of Hostess Brands. He made his deb ...
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Twinkie The Kid
Twinkie the Kid is the mascot for Twinkies, Hostess's golden cream-filled snack cakes. He is a registered trademark of Hostess Brands. He made his debut in 1971. He has appeared on product packaging, in commercials and as related collectible merchandise, except for a brief period between 1988 and 1990. Description Twinkie the Kid is an anthropomorphized Twinkie appearing as a wrangler. He wears boots, gloves, a kerchief with hearts, and a ten-gallon hat with the words "Twinkie the Kid" on the band. He was created by Denny Lesser, a route delivery driver for Hostess in the San Fernando Valley, CA. He designed the mascot and his wife made the costume that he used for a traveling promotional campaign. Animated commercial appearances The character appeared in animated TV advertisements for Twinkies in the 1970s, voiced by Allen Swift. See also *Captain Cupcake * Chauncey Chocodile *Fruit Pie the Magician Fruit Pie the Magician was the official mascot for Hostess fruit pies ...
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Captain Cupcake
Captain Cupcake was the second mascot for Hostess brand baked goods along with Twinkie the Kid. He was portrayed as an anthropomorphic cupcake which wore a navy blue hat and gave the appearance of being the captain of a ship. At the character's introduction, he was included on boxes and packages of Hostess Cupcakes but is very rarely seen on the cupcake containers anymore. Captain Cupcake appeared in one animated TV commercial for Hostess when he and two children were trapped in a villain's dungeon but were rescued by Twinkie the Kid. He was voiced by Allen Swift. Legacy On 11 AM (PST), September 18, 2019 Funko released Captain Cupcake as their 66th Funko Pop! in the Ad Icons line of figures exclusively on the Funko website. There was also a Platinum version of the figure released. See also *Fruit Pie the Magician Fruit Pie the Magician was the official mascot for Hostess fruit pies from 1973 until early 2006 when the character was removed from the fruit pie labels. Over ...
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Cocoa Solids
Dry cocoa solids are the components of cocoa beans remaining after cocoa butter, the fatty component of the bean, is extracted from chocolate liquor, roasted cocoa beans that have been ground into a liquid state. Cocoa butter is 46% to 57% of the weight of cocoa beans and gives chocolate its characteristic melting properties. Cocoa powder is the powdered form of the dry solids with a small remaining amount of cocoa butter. Untreated cocoa powder is bitter and acidic. Dutch process cocoa has been treated with an alkali to neutralize the acid. Cocoa powder contains flavanols, amounts of which are reduced if the cocoa is subjected to acid-reducing alkalization. Physical properties Natural cocoa Natural cocoa powder is extracted with the Broma process where after the cocoa fats have been removed from the chocolate nibs the remaining dry cocoa beans are ground into cocoa powder, which is sold to consumers. Natural cocoa powder has a light-brown color and an extractable pH of 5.3 ...
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Sugar
Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double sugars, are molecules made of two bonded monosaccharides; common examples are sucrose (glucose + fructose), lactose (glucose + galactose), and maltose (two molecules of glucose). White sugar is a refined form of sucrose. In the body, compound sugars are hydrolysed into simple sugars. Longer chains of monosaccharides (>2) are not regarded as sugars, and are called oligosaccharides or polysaccharides. Starch is a glucose polymer found in plants, the most abundant source of energy in human food. Some other chemical substances, such as glycerol and sugar alcohols, may have a sweet taste, but are not classified as sugar. Sugars are found in the tissues of most plants. Honey and fruits are abundant natural sources of simple sugars. Suc ...
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Flour
Flour is a powder made by grinding raw grains, roots, beans, nuts, or seeds. Flours are used to make many different foods. Cereal flour, particularly wheat flour, is the main ingredient of bread, which is a staple food for many cultures. Corn flour has been important in Mesoamerican cuisine since ancient times and remains a staple in the Americas. Rye flour is a constituent of bread in central and northern Europe. Cereal flour consists either of the endosperm, germ, and bran together (whole-grain flour) or of the endosperm alone (refined flour). ''Meal'' is either differentiable from flour as having slightly coarser particle size (degree of comminution) or is synonymous with flour; the word is used both ways. For example, the word '' cornmeal'' often connotes a grittier texture whereas corn flour connotes fine powder, although there is no codified dividing line. The CDC has cautioned not to eat raw flour doughs or batters. Raw flour can contain bacteria like '' E. col ...
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