|
Header Bidding
Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time. Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ... has been reported to have referred internally to header bidding as an "existential threat". Wednesday, 21 December 2022 References Online advertising methods {{Internet-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Header Bidding (scheme)
Header may refer to: Computers and engineering * Header (computing), supplemental data at the beginning of a data block ** E-mail header ** HTTP header * Header file, a text file used in computer programming (especially in C and C++) * A pin header is a mainly male style of electrical connector on printed circuit boards, including motherboards, providing links to external devices * Exhaust manifold, in automotive design Construction * Framing_(construction)#Lintels_(headers), Lintels (headers), structural members in light-frame construction which run perpendicular to floor and ceiling joists, "heading" them off to create an opening * Lintel (architecture), a structural member in post-and-lintel building construction * In brickwork, a brick laid with its short side exposed * In piping, a manifold or length of pipe that connects multiple smaller pipes Sports * Header (sailing): a term used in sailboat racing to denote a wind shift * Header, a herding dog with a specific method of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Programmatic Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Exchange
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications. Ad exchanges Notable ad exchanges include: * AppLovin (which recently acquired MoPub) * FreeWheel (owned by Comcast) * Google Ad Manager (also known as Google Authorized Buyers, formerly known as AdX, and now part of Google Ad Manager) * Index Exchange * InMobi * Magnite Inc (formed by the combination of Rubicon Project, SpotX, and Telaria) * OpenX (company) * Pubmatic * Smaato * Xandr (formerly AppNexus, now owned by Microsoft) * Yahoo (formerly AOL, Brightroll, OATH and other entities rolled into the Yahoo brand) See al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.png "Click for more on -> Header Bidding")
.svg "Click for more on -> Programmatic Advertising")
