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Hype
Hype (derived from hyperbole) is promotion, especially promotion consisting of exaggerated claims. Hype or The Hype may also refer to: Film and television * ''Hype'' (TV series), an American comedy television series * ''The Hype'' (TV series), an Australian television series * ''The Hype'' (2021 TV series), an American reality television series * ''Hype!'', a documentary about the popularity of grunge rock in the early to mid 1990s Music * The Hype (band), fronted by David Bowie * "The Hype", an early name of the Irish rock band U2 * DJ Hype, British drum and bass DJ * Hype Williams (born 1970), music video director * ''Hype'' (album), 1981 album by Robert Calvert * ''Hype!'' (soundtrack), a 1996 soundtrack to the ''Hype!'' documentary * "Hype" (song), a 2016 single by Dizzee Rascal and Calvin Harris * "Hype", a 2016 song by Drake from the album ''Views'' * "The Hype", a 2011 song by The New Cities from the album '' Kill the Lights'' * "The Hype" (Shopping song), a ...
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DJ Hype
Kevin Ford (born 1968), better known as DJ Hype, is a British jungle and drum and bass producer and DJ. Biography Hype first became involved in music as a teenager in 1982, assisting PJ and Smiley with their sound system Heatwave in East London, which evolved into Shut Up and Dance. Hype began producing in 1989, engineering and co-producing tracks (including "Exorcist" and "The Bee") for Kickin'Records, Strictly Underground and Suburban Base. UK garage producer Wookie remembers that Hype worked with The Scientist on "The Bee" to create one of the first jungle tunes to hit big, following "£10 to Get In" by Shut Up and Dance in 1989. Around this time, Hype hosted a show on the London pirate radio station Fantasy FM, and he was famed for his mixing and scratching skills. Suburban Base released Hype's track "Shot in the Dark" that made the UK Singles Chart in 1993. By 1994, he had become a big name in the breakbeat hardcore and jungle raves - landing awards for Best Male DJ ...
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Hype Energy
Hype Energy Drinks has range of energy drinks sold in Europe, the Middle East, Africa and Latin America. First launched in 1994 by Hard Rock Cafe founders, the company has been headed since May 2000 by former Formula One racing driver, Bertrand Gachot; Hype Energy Drinks has been an official sponsor of Formula One racing team Force India since 2015. In 2016, Hype Energy Drinks started their involvement within the video game industry by sponsoring European leading eSports organisation Epsilon eSports. Now, in 2018, following the rise of Formula One eSports Series Hype Energy Drinks became the official title sponsor of Sahara Force India's F1 eSports Organisation, Hype Energy eForce India. History Hype Energy was first developed in 1993 by Ashley Roy, Nigel Spiro, and Andrew Barshall and backed by Hard Rock Cafe founder, Barry Cox. Under Spiro and Managing Director David Harris, Hype Energy became heavily involved in motorsport by first sponsoring the Arrows Formula One team ...
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The Hype (Twenty One Pilots Song)
"The Hype" is a song written and recorded by American musical duo Twenty One Pilots from their fifth studio album ''Trench'' (2018). The song was released as the sixth and final single from ''Trench'' on July 16, 2019 by Fueled by Ramen and Elektra Music Group. The track was written by lead singer Tyler Joseph, with production being handled by himself and Paul Meany. The song's lyrics discuss perseverance and loyalty. "The Hype" reached a peak of number 3 on the US '' Billboard'' Hot Rock Songs chart. Composition As with most of its parent album ''Trench'', "The Hype" was written by Tyler Joseph, the lead singer of Twenty One Pilots, and produced by him alongside Paul Meany of the alternative rock band Mutemath. The songwriting process and recording took place in secret in Joseph's basement studio in Columbus, Ohio, while the track was mixed by Adam Hawkins and mastered by Chris Gehringer at Sterling Sound, New York City. In an interview with ''Coup de Main Magazine'', Joseph ...
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Hype Williams
Harold Williams (born August 1, 1970) is an American music video director, film director, film producer, and screenwriter. Early life Williams was born in Queens, New York. He is of mixed African-American and Honduran descent. He attended Adelphi University. He first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. His graffiti style was influenced by artists like Keith Haring and Jean-Michel Basquiat. His big break came when he began working with Classic Concepts Video Productions. Lionel "Vid Kid" Martin and VJ Ralph McDaniels created Williams' first opportunity with the Filmmakers With Attitude moniker (FWA), which was Williams' first video company. Career Music videos Awards Williams has received for his video work include the ''Billboard'' Music Video Award for Best Director of the Year (1996), the Jackson Limo Award for Best Rap Video of the Year (1996) for Busta Rhymes' "Woo Hah!! Got You All in Check", the NA ...
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Hype!
''Hype!'' (1996) is a documentary directed by Doug Pray about the popularity of grunge rock in the early to mid-1990s United States. It incorporates interviews and rare concert footage to trace the development of the grunge scene from its early beginning in neighborhood basements to its emergence as an explosive pop culture phenomenon. ''Hype!'' attempts to dispel some of the myths of the genre promulgated by media hype by depicting the grunge subculture from the point of view of people who were active in the scene. The film generally portrays this mythos in a satirical way while acknowledging that it was media hype that helped propel some of these obscure bands to fame. Release The film premiered at the Sundance Film Festival in January 1996. It opened to general audiences on November 8 of the same year. Reception The film holds a 93% rating on Rotten Tomatoes based on 27 reviews with an average rating of 7.5/10. Appearances ''Hype!'' includes interviews and performances from ...
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Hype (song)
"Hype" is a song by English rapper Dizzee Rascal and Scottish DJ Calvin Harris. The song was released as a single on 24 June 2016. Rascal and Harris had previously collaborated on the 2008 single " Dance wiv Me", the 2009 single " Holiday" and on "Here 2 China", a song from Harris's third studio album, ''18 Months ''18 Months'' is the third studio album by Scottish DJ and musician Calvin Harris. It was released on 26 October 2012 by Deconstruction, Fly Eye and Columbia Records. It marked Harris's first album where he does not regularly provide vocals on e ...'' (2012). Although Harris and Rascal had previously worked together on several singles they did so remotely, emailing the track components back and forth, "Hype" marks the first song they worked on together in the same studio at the same time. Dizzee claims the words were written in the studio in an hour, and the vocals recorded and finished in a further half hour. Track listing Charts References External links * ...
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The Hype (2021 TV Series)
''The Hype'' is an American reality television series presented by Speedy Morman which showcases the best streetwear fashion designers in the country. The designers are competing for the judges' "co-sign" and a cash prize of $150,000. The series premiered on August 12, 2021, on HBO Max. The series was picked up for a second season, which premiered on September 22, 2022, with Morman returning as host, as well as all three judges from the first season. Cast Hosts * Speedy Morman Judges * Marni Senofonte * Beth "Bephie" Berkitt * Offset Guest Judges (Season 1) * A$AP Ferg * Alexander John * Jim Lee * Bobby Hundreds * Cardi B * Dapper Dan Guest Judges (Season 2) * Law Roach * 24kGoldn * Kai Nguyen * Angelo Baque * Blacc Sam * BH * Shai Gilgeous-Alexander Shaivonte Aician Gilgeous-Alexander ( ; born July 12, 1998), also known by his initials SGA, is a Canadian professional basketball player for the Oklahoma City Thunder of the National Basketball Association (NBA). He a ...
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Hype (marketing)
Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media. Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often participate as a form of conspicuous consumption to signify characteristics about themselves. Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales of €445,000. When hype marketing is used to drive demand for limited-edition goods, consumers sometimes attempt resell those good on secondary markets for a profit (comparable to ticket scalping). The resale market is a $24 billion dollar industry. Method Luxury brands may release products as a collaborate wit ...
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The Hype (band)
Hype was a band formed by David Bowie in 1970. The band were originally titled 'The David Bowie Band' for their first gig on 22 February 1970 at the Roundhouse, London. The second ''Hype'' gig on 23 February at the Streatham Arms, London was performed under the name 'Harry the Butcher', for their third gig they were billed as 'David Bowie's New Electric Band' with the subtitle 'So New They Haven't Got A Name Yet'. They were billed to appear at the Fickle Pickle Club in Westcliff-on-Sea on Friday July 17 1970 as "Debut of David Bowie with Harry The Butcher". Bowie eventually settled on the name 'Hype'. "A phone call sparked a discussion over what to call themselves, with a chance remark – “The whole thing is just one big hype” – providing a name that seemed to suit". The band has been credited with helping to form the glam rock scene in the 1970s. The band was also the debut for Mick Ronson when they played at the Roundhouse supporting Noel Redding's Fat Mattress on 22 F ...
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Hype! (soundtrack)
''Hype! The Motion Picture Soundtrack'' is the soundtrack album of the Seattle music scene documentary ''Hype! ''Hype!'' (1996) is a documentary directed by Doug Pray about the popularity of grunge rock in the early to mid-1990s United States. It incorporates interviews and rare concert footage to trace the development of the grunge scene from its early b ...''. It was released in 1996 in conjunction with the film. Initial release The soundtrack was released on CD on October 1, 1996. Track list Vinyl box set release An additional box set was released on November 5, 1996. 2000 copies were made. The set consists of four color vinyl 7" records in die-cut sleeves, and packaged with a fold-out poster. Eight of the tracks on the box set are identical to the tracks on the CD. One ("Hotcakes") is a live version of the same song (studio version) on the CD. "Dark Corner of the World" and the live version of "Watch Outside" were not released officially anywhere else. Track list ...
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Hype (TV Series)
''Hype'' is an American sketch comedy television series"WB buys into ‘Hype,’ orders pilot"
'''', January 16, 2000.
which ran for 17 episodes from October 8, 2000 to February 18, 2001 on . Created by Scott King, Lanier Laney and , the series was ordered by the WB after the trio wrote a sketch for ''

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Views (album)
''Views'' is the fourth studio album by Canadian rapper and singer Drake. It was released on April 29, 2016, by Cash Money Records, Republic Records, and Young Money Entertainment. Recording sessions took place from 2015 to 2016, with both Drake and his longtime collaborator and record producer 40 serving as the record's executive producers. 40 also primarily handled the production on the album alongside Nineteen85, Maneesh Bidaye, Kanye West, and Jordan Ullman, among others. Featured guest appearances include PartyNextDoor, Pimp C, Dvsn, Wizkid, Kyla, Future, and Rihanna. ''Views'' takes influence from West Indian and West African music. The album marks Drake's first full foray into Jamaican dancehall music, while also featuring other genres such as R&B, trap, Afrobeat, UK funky, and pop. Similar to his previous records, the album sees Drake discussing romance, experiences with betrayal, and celebrations of loyalty and friendship. The album was supported by five singles: "One ...
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