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Hudson's Bay Rewards
Hudson's Bay Rewards (known as HBC Rewards before February 2013) is a loyalty program where customers earn points for purchases at The Bay stores and websites in Canada. Every 2000 points earned can be redeemed for a $10 gift card. Hudson's Bay also allows the points to be converted to Air Miles (one mile per 40 points converted). A third-party service, Points.com, adds additional conversion options for Hudson's Bay Rewards points. History 1980s and 1990s: Club Z and Air Miles The rewards program was first introduced by Zellers in 1986. It was known as Club Z and awarded points to customers. Starting in the 1990s, The Bay offered Air Miles reward miles to their customers as a rewards program. 2000s: HBC Rewards launched In an effort to offer more choices to customers at both Zellers and the Bay, and with the opening of its Home Outfitters chain, the HBC Rewards program was introduced in April 2001. Club Z points were automatically converted to the same amount in HBC ...
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Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ...
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Hudson's Bay (retailer)
Hudson's Bay (french: La Baie d'Hudson), known colloquially and operating online as The Bay (French: ), is a Canadian luxury goods department store chain. It is the flagship brand of the Hudson's Bay Company (HBC), the oldest and longest-surviving company in North America as well as one of the oldest continuously operating companies in the world. Founded on 2 May 1670, the Hudson's Bay Company opened its first department store in 1881 in Winnipeg, Manitoba. The chain operated under the company name before being rebranded to The Bay in 1965. It operated exclusively in Western Canada until the acquisitions and conversions of department stores Morgan's, Freimans, Simpsons, Woodward's, coupled with the opening of new locations, positioned its presence nationwide in the second half of the 20th century. After nearly 50 years with The Bay brand, the chain was rebranded in 2013 to Hudson's Bay with a modernized logo. In 2021, The Bay name (but not the logo) was revived exclusively for ...
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Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by total area. Its southern and western border with the United States, stretching , is the world's longest binational land border. Canada's capital is Ottawa, and its three largest metropolitan areas are Toronto, Montreal, and Vancouver. Indigenous peoples have continuously inhabited what is now Canada for thousands of years. Beginning in the 16th century, British and French expeditions explored and later settled along the Atlantic coast. As a consequence of various armed conflicts, France ceded nearly all of its colonies in North America in 1763. In 1867, with the union of three British North American colonies through Confederation, Canada was formed as a federal dominion of four provinces. This began an accretion of provinces an ...
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Air Miles
Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates. The programs are available in Canada, the Netherlands and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines. History The Air Miles concept was created by Sir Keith Mills, and began operating in the UK in November 1988. British company Loyalty Management Group (LMG) operated the program and licensed the rights to it in other countries to other operators. LMG was later acquired by Canadian firm Group Aeroplan, now Aimia, which retains the intellectual property associated with the Air Miles name and logo internationally, and is the majority partner in the Air Miles program in the Middle East. In all other countries in which Air Miles programs operate, Aimia is the licensor and is not involved in program operation. In Canada, Air Miles competes directly with Aimia's former program, A ...
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Zellers
Zellers was a Canadian discount department retail chain and is currently a brand name owned by the Hudson's Bay Company (HBC). Founded in 1931 in London, Ontario, in later decades it was based in Brampton, Ontario. Zellers was acquired by HBC in 1978 before closing in 2013. A series of acquisitions and expansions allowed Zellers to reach its peak in the 1990s, with 350 stores across the country in 1999. However, fierce competition by Walmart Canada and an inability to adjust to the increasingly volatile retailing industry resulted in Zellers losing significant ground in the 2000s. At the same time, HBC's new owner NRDC Equity Partners was focusing on bolstering and re-positioning Zellers' sister chain, The Bay, with an upscale and fashion-oriented direction, and saw Zellers as a detriment to the turnaround. In January 2011, HBC announced that it would sell the lease agreements for up to 220 Zellers stores to the US chain Target for $1.825 billion. In turn, Target announced i ...
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Home Outfitters
Home Outfitters (known as Déco Découverte in Quebec; originally called Bed, Bath & More) was a Canadian retail home decor chain, owned by Hudson's Bay Company, that sold bedding, towels, housewares, and other home accessories. All 37 remaining stores were phased out in July 2019. History Home Outfitters originally launched in 1998 as Bed, Bath & More, before being revamped and relaunched under the new name in 1999. The chain peaked at 69 locations in October 2014. In July 2014, HBC announced that it would begin integrating Home Outfitters into its Hudson's Bay (retailer), Hudson's Bay retail division (including increased availability of its product line through Hudson's Bay locations and its website), along with the closure of 2 stores. In 2016, HBC rebranded three Home Outfitters locations in Winnipeg under the banner Hudson's Bay Home as a pilot. In February 2019, HBC announced all 37 locations of Home Outfitters would be phased out. References

Home decor retailers H ...
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Target Canada
Target Canada Co. was the Canadian subsidiary of the Target Corporation, the eighth-largest retailer in the United States. Formerly headquartered in Mississauga, Ontario, the subsidiary was formed with the acquisition of Zellers store leases from the Hudson's Bay Company in January 2011. Target Canada opened its first store in March 2013, and was operating 133 locations by January 2015. Its main competition included Walmart Canada and the local Loblaws and Shoppers Drug Mart chains and Canadian Tire to some extent. Target Canada was ultimately unsuccessful, with an overly-aggressive expansion initiative, in addition to higher prices and a limited selection of products compared to Target stores in the United States and its Canadian rivals, particularly Walmart. The retail chain racked up losses of $2.1 billion in its lifespan, and was widely viewed as a failure, termed a "spectacular failure" by Amanda Lang of CBC News, "an unmitigated disaster" by ''Maclean's'' magazine and "a ...
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Walmart Canada
Walmart Canada is the Canadian subsidiary of Walmart which is headquartered in Mississauga, Ontario. It was founded on March 17, 1994, with the purchase of the Woolco Canada chain from the F. W. Woolworth Company. Originally consisting of discount stores, many of Walmart Canada's contemporaries and competitors include Giant Tiger, Home Hardware, Canadian Tire, Mark's, Sport Chek, GameStop, Dollarama, Winners, HomeSense, Rossy, Staples Canada, Michaels, Pet Valu, the Great Canadian Dollar Store, Dollar Tree, and Hart Stores. Based on the success of the US format, Walmart Canada has focused on expanding Supercentres from new or converted locations, offering groceries which puts them in the same market as supermarket chains such as Loblaws, Real Canadian Superstore, Atlantic Superstore, Your Independent Grocer, No Frills, Metro, Sobeys, Foodland, Thrifty Foods, Safeway, Save-On-Foods, Country Grocer, Fairway Markets, Quality Foods, Co-op and others. Walmart is the second large ...
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Hudson's Bay Company
The Hudson's Bay Company (HBC; french: Compagnie de la Baie d'Hudson) is a Canadian retail business group. A fur trading business for much of its existence, HBC now owns and operates retail stores in Canada. The company's namesake business division is Hudson's Bay, commonly referred to as The Bay ( in French). After incorporation by English royal charter in 1670, the company functioned as the ''de facto'' government in parts of North America for nearly 200 years until the HBC sold the land it owned (the entire Hudson Bay drainage basin, known as Rupert's Land) to Canada in 1869 as part of the Deed of Surrender, authorized by the Rupert's Land Act 1868. At its peak, the company controlled the fur trade throughout much of the English- and later British-controlled North America. By the mid-19th century, the company evolved into a mercantile business selling a wide variety of products from furs to fine homeware in a small number of sales shops (as opposed to trading posts) acros ...
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