Hitbox (web Analytics)
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Hitbox (web Analytics)
Hitbox was a popular web counter and web analytics product created by WebSideStory, until taken over by Omniture (subsequently taken over by Adobe), originally for adult entertainment websites. It was widely used by commercial & other organizations across a variety of industrial sectors as a complete and integrated metrics solution for monitoring web traffic and driving marketing. Adobe plans to completely phase it out by moving all their clients to their flagship product, SiteCatalyst. Companies place JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ... files on their web servers which are linked to from a HTML script in the page code. The combination of the two makes a request from the data collection servers for each page viewed by a user. A cookie is placed on the users ...
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Web Counter
A web counter or hit counter is a publicly displayed running tally of the number of visits a webpage has received. Web counters are usually displayed as an inline digital image or in plain text. Image rendering of digits may use a variety of fonts and styles, with a classic design imitating the wheels of an odometer. Web counters were often accompanied by the date it was set up or last reset, to provide more context to readers on how to interpret the number shown. Although initially a way to publicly showcase a site's popularity to its visitors, some early web counters were simply web bugs used by webmasters to track hits and included no visible on-page elements. Counters were popular in the 1990s, but were later replaced by other web traffic measures such as self-hosted scripts like Analog, and later on by remote systems that used JavaScript, like Google Analytics. These systems typically do not include on-page elements displaying the count. Thus, seeing a web counter on a mo ...
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Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ...
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WebSideStory
WebSideStory, Inc. (later Visual Sciences), was founded by Blaise Barrelet in 1996 as web analytics tool and link directory; its products were Hitbox and HBX. The company went public on September 28, 2004 (NASDAQ: WSSI). In 2006, WebSideStory acquired high-end private data analysis and visualization software company Visual Sciences for $57 million. A year after the acquisition, WebSideStory rebranded itself as Visual Sciences, Inc.Dignan, Larry (May 9, 2007)"WebSideStory becomes Visual Sciences; bolsters enterprise focus" ''ZDNet''. In January 2008 Visual Sciences, Inc. was acquired by Omniture (NASDAQ: OMTR) for $394 million. WebSideStory was founded and headquartered in San Diego, California Business model evolution WebSideStory originally launched with a SaaS business model, charging customers a monthly fee for web analytics, but finding customers willing to pay for web analytics proved difficult. WebSideStory then pivoted to offer a limited version of the analytics product ...
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Omniture
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud. History Prior to the development of Omniture, Josh James and John Pestana with Jeremy Young (founder of Uberplay) to develop Omniture's predecessor, SuperStats. SuperStats was developed as a software as a service (SaaS), which worked as an analytic software for small and medium-sized businesses to track statistics in real time. Jeremy Young eventually sold his portion of the interest back to his partners in order to focus on the development of his other businesses. Josh James and John Pestana sold the small business and consumer sectors to Network Solutions in order to focus on enterprise level software, which lead to the development of ...
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Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Manageme ...
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Adult Entertainment
The sex industry (also called the sex trade) consists of businesses that either directly or indirectly provide sex-related products and services or adult entertainment. The industry includes activities involving direct provision of sex-related services, such as prostitution, strip clubs, host and hostess clubs and sex-related pastimes, such as pornography, sex-oriented men's magazines, sex movies, sex toys and fetish or BDSM paraphernalia. Sex channels for television and pre-paid sex movies for video on demand, are part of the sex industry, as are adult movie theaters, sex shops, peep shows, and strip clubs. The sex industry employs millions of people worldwide, mainly women. These range from the sex worker, also called adult service provider (ASP) or adult sex provider, who provides sexual services, to a multitude of support personnel. Etymology The origins of the term ''sex industry'' are uncertain, but it appears to have arisen in the 1970s. A 1977 report by the Ontario ...
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JavaScript
JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side for Web page, webpage behavior, often incorporating third-party Library (computing), libraries. All major Web browser, web browsers have a dedicated JavaScript engine to execute the Source code, code on User (computing), users' devices. JavaScript is a High-level programming language, high-level, often Just-in-time compilation, just-in-time compiled language that conforms to the ECMAScript standard. It has dynamic typing, Prototype-based programming, prototype-based object-oriented programming, object-orientation, and first-class functions. It is Programming paradigm, multi-paradigm, supporting Event-driven programming, event-driven, functional programming, functional, and imperative programming, imperative programming paradigm, programmin ...
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HTML
The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript. Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document. HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. HTML elements are delineated by ''tags'', written using angle brackets. Tags such as and directly introduce content into the page. Other tags such as surround ...
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Page View
In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file ( web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question. In contrast, a hit refers to a request for any file from a web server. Therefore, there may be many hits per page view since an HTML page can contain multiple files such as images, videos, JavaScripts, cascading style sheets (CSS), etc. On balance, page views refer to a number of pages viewed or clicked on the site during the given time. Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the "page" (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interest ...
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Cookie
A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts, etc. Most English-speaking countries call crunchy cookies biscuits, except for the United States and Canada, where biscuit refers to a type of quick bread. Chewier biscuits are sometimes called ''cookies'' even in the United Kingdom. Some cookies may also be named by their shape, such as date squares or bars. Biscuit or cookie variants include sandwich biscuits, such as custard creams, Jammie Dodgers, Bourbons and Oreos, with marshmallow or jam filling and sometimes dipped in chocolate or another sweet coating. Cookies are often served with beverages such as milk, coffee or tea and sometimes "dunked", an approach which releases more flavour from confections by dissolving the sugars, while also softening their texture. Factory-m ...
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HTTP Header
The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access, for example by a mouse click or by tapping the screen in a web browser. Development of HTTP was initiated by Tim Berners-Lee at CERN in 1989 and summarized in a simple document describing the behavior of a client and a server using the first HTTP protocol version that was named 0.9. That first version of HTTP protocol soon evolved into a more elaborated version that was the first draft toward a far future version 1.0. Development of early HTTP Requests for Comments (RFCs) started a few years later and it was a coordinated effort by the Internet Engineering Task Force (IETF) and the World Wide Web Consortium (W3C), with work later moving to th ...
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Referrer
In HTTP, "" (a misspelling of Referrer) is an optional HTTP header field that identifies the address of the web page (i.e., the URI or IRI), from which the resource has been requested. By checking the referrer, the server providing the new web page can see where the request originated. In the most common situation, this means that when a user clicks a hyperlink in a web browser, causing the browser to send a request to the server holding the destination web page, the request may include the field, which indicates the last page the user was on (the one where they clicked the link). Web sites and web servers log the content of the received field to identify the web page from which the user followed a link, for promotional or statistical purposes. This entails a loss of privacy for the user and may introduce a security risk. To mitigate security risks, browsers have been steadily reducing the amount of information sent in Referer. As of March 2021, by default Chrome, Chromium-ba ...
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