|
High Point (coffee)
High Point was a brand of instant decaffeinated coffee marketed and distributed by The Folger Coffee Company, a subsidiary of Procter & Gamble. The production technique was created by Dennis Grubbs, an employee of Procter & Gamble at the time. It was introduced on a test basis in 1975. In 1980, the product was launched nationally as a competitor to Kraft Foods' Sanka. The coffee was advertised as being "97% caffeine free." Procter & Gamble's national launch of the beverage received a heavy marketing push with print ads and national TV advertisements, some featured prominently on P&G's soap operas. High Point is mainly known today by its television advertisements. Initial marketing centered on the slogan "Decaffeinate the ones you love." A year later, the campaign was ditched in favor of a celebrity endorsement. Several famous TV spots featured Lauren Bacall Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Decaffeinated Coffee
Decaffeination is the removal of caffeine from coffee beans, cocoa, tea leaves, and other caffeine-containing materials. Decaffeinated drinks contain typically 1–2% of the original caffeine content, and sometimes as much as 20%. Decaffeinated products are commonly termed decaf. Decaffeination of coffee Friedlieb Ferdinand Runge performed the first isolation of pure caffeine from coffee beans in 1820, after the poet Goethe heard about his work on belladonna extract, and requested he perform an analysis on coffee beans. Though Runge was able to isolate the compound, he did not learn much about the chemistry of caffeine itself, nor did he seek to use the process commercially to produce decaffeinated coffee. Decaffeination processes Various methods can be used for decaffeination of coffee. These methods take place prior to roasting and may use organic solvents such as dichloromethane or ethyl acetate, supercritical CO2, or water to extract caffeine from the beans, while leaving ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Folgers
Folgers Coffee is a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of The J.M. Smucker Company. History "J.A. Folger & Co. were established in 1850 as Wm. H. Bovee & Co" The precursor of the Folger Coffee Company was founded in 1850 in San Francisco, California, as the Pioneer Steam Coffee and Spice Mills. The founding owner, William H. Bovee, saw an opportunity to produce roasted and ground coffee ready for brewing. Before that, Californians had to purchase green coffee beans, and roast and grind them on their own. To help build his mill, Bovee hired James Athearn (J.A.) Folger as a carpenter. Folger had arrived from Nantucket Island at age 15 with his two older brothers during the California Gold Rush. In the 1850s, kerosene became a cheaper alternative to whale oil, Nantucket's dominant business. Many Nantucket ships were r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, was completed on July 2, 2015, forming ''The Kraft Heinz Company'', the fifth-largest food and beverage company in the world. History Spinoff of Kraft Foods Group from Kraft Foods Inc. In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called ''Kraft Foods Group'', Inc. The remainder of Kraft Foods Inc. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sanka
Sanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. Sanka is distributed in the United States by Kraft Heinz. History Decaffeinated coffee was developed in 1903 by a team of researchers led by Ludwig Roselius in Bremen, Germany. It was first sold in Germany and many other European countries in 1905–1906 under the name Kaffee HAG (short for ''Kaffee Handels- Aktien-Gesellschaft'', or Coffee Trading Public Company).100 Jahre Kaffee Hag (100 years Coffee Hag), issued by Kraft Foods Germany, 2006, . In France, the brand name became ''Sanka'', derived from the French words ''sans caféine'' ("without caffeine"). The brand came to the United States in 1909–1910, where it was first marketed under the name "Dekafa" or "Dekofa" by an American sales agent. In 1914, Roselius founded his own company, Kaffee Hag Corporation, in New York. When Kaffee Hag was confiscated by the Alien Property Custodian during World ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soap Operas
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers.Bowles, p. 118. The term was preceded by "horse opera", a derogatory term for low-budget Westerns. BBC Radio's ''The Archers'', first broadcast in 1950, is the world's longest-running radio soap opera. The longest-running current television soap is ''Coronation Street'', which was first broadcast on ITV in 1960, with the record for the longest running soap opera in history being held by ''Guiding Light'', which began on radio in 1937, transitioned to television in 1952, and ended in 2009. A crucial element that defines the soap opera is the open-ended serial nature of the narrative, with stories spanning several episodes. One of the defining features that makes a television program a soap opera, according to Albert M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Endorsement
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lauren Bacall
Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named the 20th-greatest female star of classic Hollywood cinema by the American Film Institute and received an Academy Honorary Award from the Academy of Motion Picture Arts and Sciences in 2009 in recognition of her contribution to the Golden Age of motion pictures. She was known for her alluring, sultry presence and her distinctive, husky voice. Bacall was one of the last surviving major stars from the Golden Age of Hollywood cinema. Bacall began a career as a model for the Walter Thornton Model Agency before making her film debut at the age of 19 as the leading lady opposite her future husband Humphrey Bogart in ''To Have and Have Not'' (1944). She continued in the film noir genre with appearances alongside her new husband in ''The Big Sleep'' (1946), ''Dark Passage'' (1947), and ''Key Largo'' (1948), and she starred in the romantic comedies ''How to Marry a Mill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coffee Brands
Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. Seeds of the ''Coffea'' plant's fruits are separated to produce unroasted green coffee beans. The beans are roasted and then ground into fine particles that are typically steeped in hot water before being filtered out, producing a cup of coffee. It is usually served hot, although chilled or iced coffee is common. Coffee can be prepared and presented in a variety of ways (e.g., espresso, French press, caffè latte, or already-brewed canned coffee). Sugar, sugar substitutes, milk, and cream are often used to mask the bitter taste or enhance the flavor. Though coffee is now a global commodity, it has a long history tied closely to food traditions around the Red Sea. The earliest credible evidence of coffee drinking in the form of the modern beverage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
