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High Definition (radio Program)
''High Definition'' was a Canadian radio program, which debuted on February 4, 2006, on the CBC Radio One network. The series, an eight-episode short run series hosted by Don McKellar, examined and analyzed television's role in modern popular culture. It aired in a time slot previously occupied by ''O'Reilly on Advertising ''O'Reilly on Advertising'' (2005) was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 – 12:00pm (half an hour later in Newfoundland). Its host was Terry O'Reilly, who is a radio/voiceover director with a ...'', a program which offered a similar perspective on advertising. CBC Radio One programs Canadian documentary radio programs {{CBC-stub ...
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CBC Radio One
CBC Radio One is the English-language news and information radio network of the publicly owned Canadian Broadcasting Corporation. It is commercial-free and offers local and national programming. It is available on AM and FM to 98 percent of Canadians and overseas over the Internet, and through mobile apps. CBC Radio One is simulcast across Canada on Bell Satellite TV satellite channels 956 and 969, and Shaw Direct satellite channel 870. A modified version of Radio One, with local content replaced by additional airings of national programming, is available on Sirius XM channel 169. It is downlinked to subscribers via SiriusXM Canada and its U.S.-based counterpart, Sirius XM Satellite Radio. In 2010, Radio One reached 4.3 million listeners each week. It was the largest radio network in Canada. History CBC Radio began in 1936, and is the oldest branch of the corporation. In 1949, the facilities and staff of the Broadcasting Corporation of Newfoundland were transferred to CB ...
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Don McKellar
Don McKellar (born August 17, 1963) is a Canadian actor, writer, playwright, and filmmaker. He was part of a loosely-affiliated group of filmmakers to emerge from Toronto known as the Toronto New Wave. He is known for directing and writing the film '' Last Night'', which won the Prix de la Jeunesse at the 1998 Cannes Film Festival, as well as his screenplays for films like ''Thirty Two Short Films About Glenn Gould'', ''The Red Violin'', and ''Blindness''. McKellar frequently acts in his own projects, and has also appeared in Atom Egoyan’s ''Exotica'' and David Cronenberg’s '' eXistenZ''. He is also known for being a fixture on Canadian television, with series including ''Twitch City'', ''Odd Job Jack'', and ''Slings and Arrows'', as well as writing the book for the popular Tony Award winning musical ''The Drowsy Chaperone''. He is an eight-time nominee and two-time Genie Award winner. Personal life McKellar was born in Toronto, Ontario, the son of Marjorie Kay (Stirrett ...
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Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ...
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O'Reilly On Advertising
''O'Reilly on Advertising'' (2005) was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 – 12:00pm (half an hour later in Newfoundland). Its host was Terry O'Reilly, who is a radio/voiceover director with a lengthy career. Its producer and co-creator was fellow adman and broadcasteMike Tennant "The program explored the world of advertising in a fun and irreverent way," and is essentially a primer on media literacy, illustrating how advertisers create successful (or unsuccessful, as the case may be) radio ads. It ran for a total of 25 episodes, not including repeats, and concluded airing on December 31, 2005. Some of the topics covered in the series include branding, the effective use of tag-lines, the Lion Advertising Awards at Cannes, and Public Service messages. It also examined why some advertising campaigns win or fail, how good copywriting can make a difference, and also trends in ad creativity. The show was produced independently for t ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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