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Heimkommen
''Heimkommen'' (Homecoming) and the related hashtag #heimkommen is a German commercial video for the supermarket corporation Edeka that went viral in November and December 2015. In the commercial, Arthur Nightingale plays a German grandfather faking his own death to reunite his family on Christmas. Video The 1:46-minute commercial shows a well-to-do grandfather receiving messages over the years from his successful children around the world, who call off family get-togethers at Christmas time. Each year he eats his Christmas dinner by himself. Eventually he fakes his own death, and his grieving children and grandchildren travel to his home, only to find him still alive. He tells them, "I had no other way to bring you together". After the family unites in a joyful Christmas dinner, the final shot shows the Edeka logo. Arthur Tulloch Nightingale plays the role of the grandfather and Stella Stocker plays his daughter. The advertising agency is Jung von Matt. Alex Feil directed the ...
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Arthur Nightingale
Arthur Tulloch Nightingale (born 1931) is a British actor. Nithtingale started his acting career rather late in life. He left school at 14 and worked as a telecommunication technician. It wasn't until the age of 42 that he was able to attend the drama school East 15 and he has worked as an actor ever since. On stage he has performed in plays by Shakespeare and Brecht and has had minor roles in musicals. His first role on TV was in 1978 in the British TV series ''Pinocchio''. Since then he has had supporting or guest roles in various British TV productions among them Great ''Expectations'', ''Jane'', ''The Professionals'', ''Classic Ghost Stories'', ''London's Burning'', ''Under the Moon'', ''The Bill'' and ''Derek''. He has also appeared in a few well known British movies including ''Tinker Tailor Soldier Spy'' and ''Quartet''. Late in 2015 Nightingale attracted worldwide attention for his role in the Christmas commercial '' #heimkommen'' of the German supermarket chain Edeka, ...
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Edeka
The Edeka Group is the largest German supermarket corporation , holding a market share of 20.3%. Founded in 1907, it consists today of several co-operatives of independent supermarkets all operating under the umbrella organisation ''Edeka Zentrale AG & Co KG'', with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate that range from small corner stores to hypermarkets. On 16 November 2007, Edeka reached an agreement with Tengelmann to purchase a 70% majority stake in Tengelmann's ''Plus'' discounter store division, which was then merged into Edeka's ''Netto'' brand, with some 4,200 stores by 2018. Under all brands the company operated a total of 13,646 stores at the end of 2017. History The cooperative was founded in 1907 as the E.d.K. (''Einkaufsgenossenschaft der Kolonialwarenhändler im Halleschen Torbezirk zu Berlin'', "Purchasing Cooperative of Colonial Goods Retailers in the Hallesches Tor district of Berlin"). In 1911, it was rename ...
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Hashtag
A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag ''#bluesky'' returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores. The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one". Hashtags became entrenched in the culture of Twitter and soon emerged across Instagram, Facebook, and YouTube. In June 2014, ''hashtag'' was added to the ''Oxford English Dictionary'' as "a word or phrase with the symbol ''#'' in front o ...
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German Culture
The culture of Germany has been shaped by major intellectual and popular currents in Europe, both religious and secular. Historically, Germany has been called ''Das Land der Dichter und Denker'' (the country of poets and thinkers). German culture originated with the Germanic tribes, the earliest evidence of Germanic culture dates to the Jastorf culture in Northern Germany and Denmark. Contact with Germanic tribes were described by various Greco-Roman authors. The first extensive writing done on Germanic culture can be seen during the Roman Imperial Period with ''Germania'' by Tacitus. History German culture has been the pinnacle of Europe for thousands of years. Germany has been the center for various important phenomena such as the Migration Period, the Carolingian Empire, Holy Roman Empire, the Medieval renaissances, Scholasticism, the Hanseatic League, the German Renaissance, the Printing Revolution, Protestant reformation, Prussia, Romanticism, Kaiserreich, Weimar and Nati ...
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Viral Videos
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. They may include televised comedy sketches, such as ''The Lonely Island''s " Lazy Sunday" and "Dick in a Box", '' Numa Numa''
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Advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Advertising In Germany
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests, and local news featuring columnists. It was created to provide a progressive alternative to the conservative news websites such as the Drudge Report. The site offers content posted directly on the site as well as user-generated content via video blogging, audio, and photo. In 2012, the website became the first commercially run United States digital media enterprise to win a Pulitzer Prize. Founded by Andrew Breitbart, Arianna Huffington, Kenneth Lerer, and Jonah Peretti, the site was launched on May 9, 2005 as a counterpart to the Drudge Report. In March 2011, it was acquired by AOL for US$315&n ...
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La Stampa
''La Stampa'' (meaning ''The Press'' in English) is an Italian daily newspaper published in Turin, Italy. It is distributed in Italy and other European nations. It is one of the oldest newspapers in Italy. History and profile The paper was founded by Vittorio Bersezio, a journalist and novelist, in February 1867 with the name ''Gazzetta Piemontese''. In 1895, the newspaper was bought (and by then edited) by Alfredo Frassati (father of Pier Giorgio Frassati), who gave it its current name and a national perspective. For criticising the 1924 murder of the socialist Giacomo Matteotti, he was forced to resign and sell the newspaper to Giovanni Agnelli. The financier Riccardo Gualino also took a share. The paper is now owned by GEDI Gruppo Editoriale, and has a centrist stance. The former contributors of ''La Stampa'' include Italian novelist Alberto Moravia. ''La Stampa'', based in Turin, was published in broadsheet format until November 2006 when the paper began to be publishe ...
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Parmigiano-Reggiano
Parmesan ( it, Parmigiano Reggiano; ) is an Italian hard, granular cheese produced from cows’ milk and aged at least 12 months. It is named after two of the areas which produce it, the provinces of Parma and Reggio Emilia (''Parmigiano'' is the Italian adjective for Parma and ''Reggiano'' that for Reggio Emilia). In addition to Reggio Emilia and Parma, it is also produced in the part of Bologna west of the River Reno and in Modena (all of the above being located in the Emilia-Romagna region), as well as in the part of Mantua (Lombardy) which is on the south bank of the River Po. Both "Parmigiano Reggiano" and "Parmesan" are protected designations of origin (PDO) for cheeses produced in these provinces under Italian and European law. Outside the EU, the name "Parmesan" can legally be used for similar cheeses, with only the full Italian name unambiguously referring to PDO ''Parmigiano Reggiano''. It has been called the " King of Cheeses". Parmigiano Reggiano Production ...
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Grandfather
Grandparents, individually known as grandmother and grandfather, are the parents of a person's father or mother – paternal or maternal. Every sexually-reproducing living organism who is not a genetic chimera has a maximum of four genetic grandparents, eight genetic great-grandparents, sixteen genetic great-great-grandparents, thirty-two genetic great-great-great-grandparents, sixty-four genetic great-great-great-great grandparents, etc. In the history of modern humanity, around 30,000 years ago, the number of modern humans who lived to be a grandparent increased. It is not known for certain what spurred this increase in longevity but largely results in the improved medical technology and living standard, but it is generally believed that a key consequence of three generations being alive together was the preservation of information which could otherwise have been lost; an example of this important information might have been where to find water in times of drought. In ca ...
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Dining Car
A dining car (American English) or a restaurant car (British English), also a diner, is a railroad passenger car that serves meals in the manner of a full-service, sit-down restaurant. It is distinct from other railroad food service cars that do not duplicate the full-service restaurant experience, such as buffet cars, cars in which one purchases food from a walk-up counter to be consumed either within the car or elsewhere in the train. Grill cars, in which customers sit on stools at a counter and purchase and consume food cooked on a grill behind the counter are generally considered to be an "intermediate" type of dining car. History United States Before dining cars in passenger trains were common in the United States, a rail passenger's option for meal service in transit was to patronize one of the roadhouses often located near the railroad's "water stops". Fare typically consisted of rancid meat, cold beans, and old coffee. Such poor conditions discouraged many from makin ...
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