Guerrilla Communication
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Guerrilla Communication
Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication. It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way. Its main goal is to make a critical non-questioning of the existing, for reasons ranging from political activism to marketing. In terms of marketing, journalist Warren Berger explains unconventional guerrilla-style advertising as "something that lurks all around, hits us where we live, and invariably takes us by surprise". These premises apply to the entire spectrum of guerrilla communication because each tactic intends to disrupt cognitive schemas and thought processing. The term was created in 1997 by Luther Blissett and Sonja Brünzels, with the publication of ''Kommunication Guerrilla Handbook'' (originally in German, translated in 2001 ...
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Subversion
Subversion () refers to a process by which the values and principles of a system in place are contradicted or reversed in an attempt to transform the established social order and its structures of power, authority, hierarchy, and social norms. Subversion can be described as an attack on the public morale and, "the will to resist intervention are the products of combined political and social or class loyalties which are usually attached to national symbols. Following penetration, and parallel with the forced disintegration of political and social institutions of the state, these tendencies may be detached and transferred to the political or ideological cause of the aggressor". Subversion is used as a tool to achieve political goals because it generally carries less risk, cost, and difficulty as opposed to open belligerency. Furthermore, it is a relatively cheap form of warfare that does not require large amounts of training. A subversive is something or someone carrying the potential ...
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2007 Boston Bomb Scare
On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series ''Aqua Teen Hunger Force'', as improvised explosive devices (IEDs), leading to a massive panic. Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville by Peter "Zebbler" Berdovsky and Sean Stevens, these devices were part of a nationwide guerrilla marketing advertising campaign for ''Aqua Teen Hunger Force Colon Movie Film for Theaters''. The massive panic led to controversy and criticism from U.S. media sources, including ''The Boston Globe'', ''Los Angeles Times'', Fox News, ''The San Francisco Chronicle'', ''The New York Times'', CNN, and ''The Boston Herald''. Some ridiculed the city's response to the devicesincluding the arrests of the two men hired to place the placards around the areaas disproportiona ...
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Youth International Party
The Youth International Party (YIP), whose members were commonly called Yippies, was an American youth-oriented radical and countercultural revolutionary offshoot of the free speech and anti-war movements of the late 1960s. It was founded on December 31, 1967. They employed theatrical gestures to mock the social status quo, such as advancing a pig ("Pigasus the Immortal") as a candidate for president of the United States in 1968. They have been described as a highly theatrical, anti-authoritarian and anarchist youth movement of "symbolic politics".Abbie Hoffman, Soon to be a Major Motion Picture, page 128. Perigee Books, 1980. Since they were well known for street theatre and politically themed pranks, they were either ignored or denounced by many of the "old school" political left. According to ABC News, "The group was known for street theater pranks and was once referred to as the ' Groucho Marxists'." Background The Yippies had no formal membership or hierarchy. The or ...
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Women's International Terrorist Conspiracy From Hell
W.I.T.C.H., originally the acronym for Women's International Terrorist Conspiracy from Hell, was the name of several related but independent feminist groups active in the United States as part of the women's liberation movement during the late 1960s. The W.I.T.C.H. moniker was sometimes alternatively expanded as "Women Inspired to Tell their Collective History", or "Women Interested in Toppling Consumer Holidays", among other variations. The first W.I.T.C.H. group was established in New York City in October 1968. Its founders were socialist feminists, or "politicos", who had formerly been members of the New York Radical Women group. They opposed the idea advocated by radical feminists that feminist women should campaign against "patriarchy" alone. Instead W.I.T.C.H. advocated for feminists to ally with a range of left-wing causes, to bring about wider social change in the United States. Various scholars have suggested that in embracing the iconography of the witch, W.I.T.C.H. rep ...
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Spaßguerilla
The Spaßguerilla (fun guerrilla) was a grouping within the student protest movement of the 1960s in Germany that agitated for social change, in particular for a more libertarian, less authoritarian, and less materialistic society, using tactics characterized by disrespectful humour and provocative and disruptive actions of a minimally violent nature. Events organized by the groups included actions such as attacking politicians or the police with custard pies. One of the main proponents was Fritz Teufel, sometimes referred to as the political clown of the Extra-parliamentary Opposition (''Außerparlamentarische Opposition''). The lack of respect for traditional, " bourgeois," "repressive" forms of authority and ritual, countered by irony and humour, was typified by Fritz Teufel's reply when told to stand for the judge at a trial: "If it helps the search for the truth" (''Wenn's der Wahrheitsfindung dient''). The tactics of the Spaßguerilla were characterized by civil disobedienc ...
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Reclaim The Streets
Reclaim the Streets also known as RTS, are a collective with a shared ideal of community ownership of public spaces. Participants characterise the collective as a resistance movement opposed to the dominance of corporate forces in globalisation, and to the car as the dominant mode of transport. Reclaim the Streets often stage non-violent direct action street reclaiming events such as the 'invasion' of a major road, highway or motorway to stage a party. While this may obstruct the regular users of these spaces such as car drivers and public bus riders, the philosophy of RTS is that it is vehicle traffic, not pedestrians, who are causing the obstruction, and that by occupying the road they are in fact opening up public space. The events are usually spectacular and colourful, with sand pits for children to play in, free food and music, however they have been known to degenerate into riots and violence. Reclaim The Streets was originally formed by Earth First! Past acti ...
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Publixtheatre Caravan
{{Inline citations, date=March 2021 The Publixtheatre Caravan is the English name for a travelling project of the Volxtheater Favoriten, a Vienna-based international theatrical troupe that has been creating site-specific theatrical interventions in public space as well as stage-based performances since 1994. It is a political and artistic project that is part of the No Border Network and the Platform for a World Without Racism. It creates critical performance theatre that targets racism, borders, migration control, biometric data collection, and other forms of social control. Since May 2001, the Publixtheatre Caravan has been creating international travelling informational, mass media, media, and artistic campaigns, to squatting, squat reality by directly interposing theater and artistic installations into everyday life. The Volxtheater Favoriten is based out of the Ernst Kirchweger Haus (EKH), the former headquarters of the Austrian Communist Party of Austria, Communist Party in ...
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Monochrom
Monochrom (stylised as monochrom) is an international art-technology-philosophy group, publishing house and film production company. It was founded in 1993, and defines itself as "an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science and political activism". Its main office is located at Museumsquartier/Vienna (at 'Q21'). The group's members are: Johannes Grenzfurthner, Evelyn Fürlinger, Harald Homolka-List, Anika Kronberger, Franz Ablinger, Frank Apunkt Schneider, Daniel Fabry, Günther Friesinger and Roland Gratzer. The group is known for working with different media and entertainment formats, although many projects are performative and have a strong focus on a critical and educational narrative. Johannes Grenzfurthner calls this "looking for the best weapon of mass distribution of an idea". Monochrom is openly left-wing and tries to encourage public debate, sometimes using subversive affirmation or ''over-affirmation'' as a tactic. The ...
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Andreas Heusser
Andreas Heusser (born 1976) is a Swiss conceptual artist and curator based in Zurich and Johannesburg. Education After completing an intermediate diploma in psychology in 2001, Andreas Heusser studied philosophy and German literature at the University of Zurich where he graduated with a master's degree in both subjects in 2003. Between 2011 and 2013, he attended the Bern University of Arts and attained a master's degree in contemporary arts practice (fine arts). Career During the 2020 pandemic, Heusser began to explore the topics of fake news and conspiracy theories. His original artistic plan was to create a kind of ethnological museum where all the conspiracy myths would be presented from the perspective of their supporters as well as the critical view of science. However, due to the sheer volume of data and stories, this project turned out to be not feasible. Instead, Heusser used his intensive research to create a strategy game: Comploty. It is the first game based on re ...
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Lavender Menace
The Lavender Menace or revolution was an informal group of lesbian radical feminists formed to protest the exclusion of lesbians and their issues from the feminist movement at the Second Congress to Unite Women in New York City on May 1, 1970. Members included Karla Jay, Martha Shelley, Rita Mae Brown, Lois Hart, Barbara Love, Ellen Shumsky, Artemis March, Cynthia Funk, Linda Rhodes, Arlene Kushner, Ellen Broidy, and Michela Griffo, and were mostly members of the Gay Liberation Front (GLF) and the National Organization for Women (NOW). Origins The term "Lavender Menace" originated as a negative term for the association of lesbianism with the feminist movement, but it was later reclaimed as a positive term by lesbian feminists. The phrase "Lavender Menace" was reportedly first used in 1969 by Betty Friedan, president of The National Organization for Women (NOW), to describe the threat that she believed associations with lesbianism posed to NOW and the emerging women's movement. Fri ...
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K Foundation
The K Foundation was an art foundation set up by Jimmy Cauty and Bill Drummond, formerly of The KLF, in 1993, following their 'retirement' from the music industry. The Foundation served as an artistic outlet for the duo's post-retirement KLF income. Between 1993 and 1995, they spent this money in a number of ways, including on a series of Situationist-inspired press adverts and extravagant subversions in the art world, focusing in particular on the Turner Prize. Most notoriously, when their plans to use banknotes as part of a work of art fell through, they burned a million pounds in cash. The K Foundation announced a 23-year moratorium on all projects from November 1995. They further indicated that they would not speak about the burning of the million pounds during the period of this moratorium. Context In the early 1980s, British musician and artist Jimmy Cauty was the guitarist in an underachieving pop/rock band, Brilliant. Brilliant had been signed to WEA Records by A&R m ...
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The KLF
The KLF (also known as the Justified Ancients of Mu Mu, the JAMs, the Timelords and other names) are a British electronic band formed in London in 1987. Bill Drummond (alias King Boy D) and Jimmy Cauty (alias Rockman Rock) began by releasing hip hop-inspired and sample-heavy records as the JAMs. As the Timelords, they recorded the British number-one single "Doctorin' the Tardis", and documented the process of making a hit record in a book '' The Manual (How to Have a Number One the Easy Way)''. As the KLF, Drummond and Cauty pioneered stadium house (rave music with a pop-rock production and sampled crowd noise) and, with their 1990 LP ''Chill Out'', the ambient house genre. The KLF released a series of international hits on their own KLF Communications record label and became the biggest selling singles act in the world in 1991. From the outset, the KLF adopted the philosophy espoused by esoteric novels ''The Illuminatus! Trilogy'', making anarchic situationist manifestatio ...
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