Gerald Gidwitz
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Gerald Gidwitz
Gerald S. Gidwitz (July 16, 1906 – July 11, 2006) was a co-founder of the cosmetics and salon parlour firm Helene Curtis Industries. Early life Gidwitz was born in Memphis, Tennessee. His father was a cotton farmer and general store owner in Mississippi. When Gidwitz was 12 years old, his family moved to Chicago, Illinois, where his father started a business that made paper boxes. Helene Curtis After graduating from the University of Chicago in 1927, Gidwitz worked at National Minerals Company with his brother, Willard. The Gidwitzes father had acquired the troubled beauty products company in settlement of a debt National Minerals owed the Gidwitz box company. National Minerals' main product was a clay for beauty facials. Gerald and Willard Gidwitz helped refocus the company's product line toward beauty parlor supplies, including permanent wave solutions and hair dryers. In the late 1940s the company began marketing home beauty products, including shampoos and hair sprays. The ...
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Helene Curtis
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items. Corporation history Helene Curtis was founded in Chicago in 1927 as the National Mineral Company by partners Gerald Gidwitz and Louis Stein. The company began by manufacturing a facial mudpack product, sold to beauty salons nationwide. The partners soon shifted the company's emphasis to haircare products (also sold to beauty salons), starting with a line of "machineless" waving pads, drastically simplifying the permanent wave process. The company developed Lanolin Creme Shampoo, one of the country's first detergent-based shampoos, in the mid-1930s. The popularity of the shampoo, available only in beauty salons, prompted the company to follow it up with Suave Hairdressing in ...
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Memphis, Tennessee
Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-most populous city in Tennessee, after Nashville. Memphis is the fifth-most populous city in the Southeast, the nation's 28th-largest overall, as well as the largest city bordering the Mississippi River. The Memphis metropolitan area includes West Tennessee and the greater Mid-South region, which includes portions of neighboring Arkansas, Mississippi and the Missouri Bootheel. One of the more historic and culturally significant cities of the Southern United States, Memphis has a wide variety of landscapes and distinct neighborhoods. The first European explorer to visit the area of present-day Memphis was Spanish conquistador Hernando de Soto in 1541. The high Chickasaw Bluffs protecting the location from the waters of the Mississipp ...
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Mississippi
Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Mississippi's western boundary is largely defined by the Mississippi River. Mississippi is the 32nd largest and 35th-most populous of the 50 U.S. states and has the lowest per-capita income in the United States. Jackson is both the state's capital and largest city. Greater Jackson is the state's most populous metropolitan area, with a population of 591,978 in 2020. On December 10, 1817, Mississippi became the 20th state admitted to the Union. By 1860, Mississippi was the nation's top cotton-producing state and slaves accounted for 55% of the state population. Mississippi declared its secession from the Union on January 9, 1861, and was one of the seven original Confederate States, which constituted the largest slaveholding states in t ...
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Chicago, Illinois
(''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name = United States , subdivision_type1 = State , subdivision_type2 = Counties , subdivision_name1 = Illinois , subdivision_name2 = Cook and DuPage , established_title = Settled , established_date = , established_title2 = Incorporated (city) , established_date2 = , founder = Jean Baptiste Point du Sable , government_type = Mayor–council , governing_body = Chicago City Council , leader_title = Mayor , leader_name = Lori Lightfoot ( D) , leader_title1 = City Clerk , leader_name1 = Anna Valencia ( D) , unit_pref = Imperial , area_footnotes = , area_tot ...
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University Of Chicago
The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the best universities in the world and it is among the most selective in the United States. The university is composed of an undergraduate college and five graduate research divisions, which contain all of the university's graduate programs and interdisciplinary committees. Chicago has eight professional schools: the Law School, the Booth School of Business, the Pritzker School of Medicine, the Crown Family School of Social Work, Policy, and Practice, the Harris School of Public Policy, the Divinity School, the Graham School of Continuing Liberal and Professional Studies, and the Pritzker School of Molecular Engineering. The university has additional campuses and centers in London, Paris, Beijing, Delhi, and Hong Kong, as well as in downtown ...
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Suave (personal Care Brand)
Suave is a brand name based in Chicago, Illinois, used by the Unilever company in the United States, Argentina, Brazil, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant. History Suave is a company that was started by National Mineral Company in the United States in 1937 as a hair tonic. The brand was later acquired by Helene Curtis Industries, Inc. which, in the 1970s, started expanding the Suave name beyond hair care into other areas. The brand targeted discount stores and grew its offerings to more than 100 products including shampoo, lotions, soaps and deodorant. In 1996, Helene Curtis—and thus, Suave—was acquired by Unilever. Currently based in Chicago, the brand name is currently being used in the countries of the United States, Argentina, Brazil, Mexico and Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Oc ...
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Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ...
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Soviet Union
The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national republics; in practice, both its government and its economy were highly centralized until its final years. It was a one-party state governed by the Communist Party of the Soviet Union, with the city of Moscow serving as its capital as well as that of its largest and most populous republic: the Russian SFSR. Other major cities included Leningrad (Russian SFSR), Kiev (Ukrainian SSR), Minsk ( Byelorussian SSR), Tashkent (Uzbek SSR), Alma-Ata (Kazakh SSR), and Novosibirsk (Russian SFSR). It was the largest country in the world, covering over and spanning eleven time zones. The country's roots lay in the October Revolution of 1917, when the Bolsheviks, under the leadership of Vladimir Lenin, overthrew the Russian Provisional Government ...
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Cold War
The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because there was no large-scale fighting directly between the two superpowers, but they each supported major regional conflicts known as proxy wars. The conflict was based around the ideological and geopolitical struggle for global influence by these two superpowers, following their temporary alliance and victory against Nazi Germany and Imperial Japan in 1945. Aside from the nuclear arsenal development and conventional military deployment, the struggle for dominance was expressed via indirect means such as psychological warfare, propaganda campaigns, espionage, far-reaching embargoes, rivalry at sports events, and technological competitions such as the Space Race. The Western Bloc was led by the United States as well as a number of other First W ...
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Eastern Bloc
The Eastern Bloc, also known as the Communist Bloc and the Soviet Bloc, was the group of socialist states of Central and Eastern Europe, East Asia, Southeast Asia, Africa, and Latin America under the influence of the Soviet Union that existed during the Cold War (1947–1991). These states followed the ideology of Marxism–Leninism, in opposition to the Capitalism, capitalist Western Bloc. The Eastern Bloc was often called the Second World, whereas the term "First World" referred to the Western Bloc and "Third World" referred to the Non-Aligned Movement, non-aligned countries that were mainly in Africa, Asia, and Latin America but notably also included former Tito–Stalin split, pre-1948 Soviet ally SFR Yugoslavia, which was located in Europe. In Western Europe, the term Eastern Bloc generally referred to the USSR and Central and Eastern European countries in the Comecon (East Germany, Polish People's Republic, Poland, Czechoslovak Socialist Republic, Czechoslovakia, Hungarian ...
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Roosevelt University
Roosevelt University is a private university with campuses in Chicago and Schaumburg, Illinois. Founded in 1945, the university was named in honor of United States President Franklin Delano Roosevelt and First Lady Eleanor Roosevelt. The university enrolls around 6,000 students between its undergraduate and graduate programs. Roosevelt is also home to the Chicago College of Performing Arts. The university's newest academic building, Wabash, is located in The Loop of Downtown Chicago. It is the tallest educational building in Chicago, the second tallest educational building in the United States, and the fourth-largest academic complex in the world. History The university was founded in 1945 by Edward J. Sparling, the former president of Central YMCA College in Chicago. He refused to provide Central YMCA College's board with the demographic data of the student body, fearing the board would develop a quota system to limit the number of African Americans, Jews, immigrants, and ...
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National-Louis University
National Louis University (NLU) is a private university with its main campus in Chicago, Illinois. NLU enrolls undergraduate and graduate students in more than 60 programs across its four colleges. It has locations throughout the Chicago metropolitan area as well as a regional campus in Tampa, Florida, where it serves students from 13 counties in that state’s central region. Since its founding in 1886, NLU has played a historic role in the education sector. Its founders helped start the National Kindergarten Movement, helped inaugurate the National Parent Teacher Association (PTA), and promoted the importance of academic and professional training in early childhood education theory and practice. NLU has received more than $65 million in funding for applied research projects in urban development, childhood development, school improvement and teacher preparation. Its alumni have served in Illinois state government and received multiple James Beard awards; 76 alumni from its Na ...
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