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Gymshark
Gymshark is a British fitness apparel and accessories brand, manufacturer and retailer headquartered in Solihull, England. Founded in June 2012, Gymshark creates and distributes its own range of fitness wear. In 2020, the company was valued at over £1 billion. Ben Francis is the majority owner of the company. In October 2022, it opened its first retail store, on London's Regent Street. History 2012–2015: Early history Gymshark was founded by school friends Ben Francis and Lewis Morgan in 2012. Both aged 20, they set up the brand while studying at university. Francis studied at Aston University before dropping out, and worked as a delivery driver for Pizza Hut when he first established the company. Gymshark started drop shipping bodybuilding supplements through its website. In 2013, it began designing and manufacturing its own fitness apparel. Initially Francis manufactured the garments in his parents' garage on a made-to-sell basis using a sewing machine and screen printe ...
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Gymshark Office Blythe Valley
Gymshark is a British fitness apparel and accessories brand, manufacturer and retailer headquartered in Solihull, England. Founded in June 2012, Gymshark creates and distributes its own range of fitness wear. In 2020, the company was valued at over £1 billion. Ben Francis is the majority owner of the company. In October 2022, it opened its first retail store, on London's Regent Street. History 2012–2015: Early history Gymshark was founded by school friends Ben Francis and Lewis Morgan in 2012. Both aged 20, they set up the brand while studying at university. Francis studied at Aston University before dropping out, and worked as a delivery driver for Pizza Hut when he first established the company. Gymshark started drop shipping bodybuilding supplements through its website. In 2013, it began designing and manufacturing its own fitness apparel. Initially Francis manufactured the garments in his parents' garage on a made-to-sell basis using a sewing machine and screen printe ...
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Ben Francis
Benjamin David Francis (born 4 June 1992) is a British businessman and entrepreneur. He is the founder and CEO of Gymshark. With a stake over 70% in Gymshark, Francis has a net worth of £700m as of 2021. Early life Francis grew up in Bromsgrove, Worcestershire. He attended South Bromsgrove High School. He first became interested in computing after studying IT at school. His first business was an online company that sold car license plates. Francis started going to the gym as a teenager. He later said "the structure, consistency and work ethic I found in the gym I realised, could be applied to different areas of my life and it would work". In 2010, he studied international business and management at Aston University. He has said his time at university gave him "a strong foundation on which to build a business". He dropped out in 2012 to focus on Gymshark full-time. Career Early career Before launching Gymshark, Francis developed two fitness applications, Fat Loss A ...
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Birmingham
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West Midlands metropolitan county, and approximately 4.3 million in the wider metropolitan area. It is the largest UK metropolitan area outside of London. Birmingham is known as the second city of the United Kingdom. Located in the West Midlands region of England, approximately from London, Birmingham is considered to be the social, cultural, financial and commercial centre of the Midlands. Distinctively, Birmingham only has small rivers flowing through it, mainly the River Tame and its tributaries River Rea and River Cole – one of the closest main rivers is the Severn, approximately west of the city centre. Historically a market town in Warwickshire in the medieval period, Birmingham grew during the 18th century during the Midla ...
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Blythe Valley Park
Blythe Valley Park is a district of the town of Solihull in the West Midlands conurbation. It is adjacent to Junction 4 of the M42 motorway, on the A34 Stratford Road between the Monkspath district of Solihull, and the villages of Hockley Heath and Illshaw Heath. The district comprises a business park, mini village and nature reserve. History The area was agricultural land administered by Sydenhale Farm, (named after the locally prominent Sydenhale family of Tanworth in Arden) until the late 1990s. After the death of the last landowner in 1984, the land was purchased by Solihull Council in preparation for development. Prior to this the land had been part of Hockley Heath parish, itself historically part of the parish of Tanworth-in-Arden. Blythe Valley Business Park The first phase of the project began in 1999 and is now completed. The project is composed of two principal elements; a public park along the valley of the River Blythe and a business park. Because of the location o ...
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Aston University
Aston University (abbreviated as ''Aston''. for post-nominals) is a public research university situated in the city centre of Birmingham, England. Aston began as the Birmingham Municipal Technical School in 1895, evolving into the UK's first college of advanced technology in 1956. Aston University received its royal charter from Queen Elizabeth II on 22 April 1966. Aston pioneered the integrated placement year concept over 50 years ago, and more than 73% of Aston students take a placement year, the highest percentage in the UK. In 2020, Aston University was named "University of the Year" by ''The Guardian'', and the newspaper also awarded Aston Students' Union its "Buildings That Inspire" award. The Times Higher Education, Times Higher Education Awards named Aston University as its "Outstanding Entrepreneurial University" in 2020. In September 2021, Aston was shortlisted for University of the Year in the Times Higher Education Awards 2021. History Predecessor institutions Th ...
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Solihull
Solihull (, or ) is a market town and the administrative centre of the wider Metropolitan Borough of Solihull in West Midlands County, England. The town had a population of 126,577 at the 2021 Census. Solihull is situated on the River Blythe in the Forest of Arden area. Solihull's wider borough had a population of 216,240 at the 2021 Census. Solihull itself is mostly urban; however, the larger borough is rural in character, with many outlying villages, and three quarters of the borough is designated as green belt. The town and its borough, which has been part of Warwickshire for most of its history, has roots dating back to the 1st century BC, and was further formally established during the medieval era. Today the town is famed as, amongst other things, the birthplace of the Land Rover car marque, the home of the British equestrian eventing team and is considered to be one of the most prosperous areas in the UK. History Toponymy Solihull's name is commonly thought to have deri ...
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Covent Garden
Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist site, and with the Royal Opera House, itself known as "Covent Garden". The district is divided by the main thoroughfare of Long Acre, north of which is given over to independent shops centred on Neal's Yard and Seven Dials, while the south contains the central square with its street performers and most of the historical buildings, theatres and entertainment facilities, including the London Transport Museum and the Theatre Royal, Drury Lane. The area was fields until briefly settled in the 7th century when it became the heart of the Anglo-Saxon trading town of Lundenwic, then abandoned at the end of the 9th century after which it returned to fields. By 1200 part of it had been walled off by the Abbot of Westminster Abbey for use as arable l ...
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Brick-and-mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, talk with staff in person, touch and handle products and buy from the firm in person. However, such online businesses normally have non-public physical facilities from which they either run business operations (e.g., the company headquarters and back office facilitie ...
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Influencer
An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as Twitch, Instagram, YouTube, Snapchat, Discord, Twitter, Facebook, VSCO, Reddit, WeChat, QQ, and TikTok. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, and entertainment, etc. Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms. History In 1991 with the wide public avai ...
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Gary Vaynerchuk
Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; , ), commonly known as Gary Vee, is a Soviet-born American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia. Early life Vaynerchuk was born in Babruysk in the Soviet Union (today part of Belarus), and immigrated to New York City in the United States in 1978 at the age of three. He is of Ashkenazi Jewish descent. Growing up, Vaynerchuk lived in New York City's Queens borough and later moved to Edison, New Jersey. At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School. In 1998, Vaynerchuk graduat ...
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Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ab ...
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Denver
Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the United States and the fifth most populous state capital. It is the principal city of the Denver–Aurora–Lakewood, CO Metropolitan Statistical Area and the first city of the Front Range Urban Corridor. Denver is located in the Western United States, in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains. Its downtown district is immediately east of the confluence of Cherry Creek and the South Platte River, approximately east of the foothills of the Rocky Mountains. It is named after James W. Denver, a governor of the Kansas Territory. It is nicknamed the ''Mile High City'' because its official elevation is exactly one mile () above sea level. The 105th meridian we ...
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