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Graduate Enrollment Management
Graduate Enrollment Management (GEM) is an area of Enrollment management focused on graduate and professional education. History In 2013, the National Association of Graduate Admissions Professionals (NAGAP), changed its name to NAGAP, The Association for Graduate Enrollment Management and in 2014 the term started to gain more traction, appearing in publications from both NAGAP and American Association of Collegiate Registrars and Admissions Officers (AACRAO) as well as on their websites. Definition In 2014, NAGAP, based on the findings of its Research and Global Issues Committee (Joshua LaFave, Christopher Connor, Ariana Balayan, Matthew Cipriano and Erinn Lake) rolled out the following definition for graduate enrollment management: graduate enrollment management is a systematic approach to managing enrollment and the graduate student lifecycle from awareness to alumnus by integrating the core functions associated with the support of a graduate student. GEM represents a synthesis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Enrollment Management
Enrollment Management is a term that is used frequently in higher education to describe well-planned strategies and tactics to shape the enrollment of an institution and meet established goals. Plainly stated, enrollment management is an organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments. Such practices often include marketing, admission policies, retention programs, and financial aid awarding. Strategies and tactics are informed by collection, analysis, and use of data to project successful outcomes. Activities that produce measurable improvements in yields are continued and/or expanded, while those activities that do not are discontinued or restructured. Competitive efforts to recruit students is a common emphasis of enrollment managers. The numbers of universities and colleges instituting offices of "enrollment management" have increased in recent years. These offices serve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |