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Google Personalized Search
Google Personalized Search is a personalized search feature of Google Search, introduced in 2004. All searches on Google Search are associated with a browser cookie record. When a user performs a search, the search results are not only based on the relevance of each web page to the search term, but also on which websites the user (or someone else using the same browser) visited through previous search results. This provides a more personalized experience that can increase the relevance of the search results for the particular user. Such filtering may also have side effects, such as the creation of a filter bubble. Changes in Google's search algorithm in later years put less importance on user data, which means the impact of personalized search is limited on search results. Acting on criticism, Google has also made it possible to turn off the feature. History Personalized Search was originally introduced on March 29, 2004 as a beta test of a Google Labs project. On April 20, 2005 ...
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Personalized Search
Personalized search refers to web search experiences that are tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to personalizing search results, involving modifying the user's query and re-ranking search results. History Google introduced personalized search in 2004 and it was implemented in 2005 to Google search. Google has personalized search implemented for all users, not only those with a Google account. There is not much information on how exactly Google personalizes their searches; however, it is believed that they use user language, location, and web history. Early search engines, like Google and AltaVista, found results based only on key words. Personalized search, as pioneered by Google, has become far more complex with the goal to "understand exactly what you mean and give you exactly what you want." Using mathematical algorithms, search engines are ...
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Jonathan Zittrain
Jonathan L. Zittrain (born December 24, 1969) is an American professor of Internet law and the George Bemis Professor of International Law at Harvard Law School. He is also a professor at the Harvard Kennedy School, a professor of computer science at the Harvard School of Engineering and Applied Sciences, and co-founder and director of Harvard's Berkman Klein Center for Internet & Society. Previously, Zittrain was Professor of Internet Governance and Regulation at the Oxford Internet Institute of the University of Oxford and visiting professor at the New York University School of Law and Stanford Law School. He is the author of ''The Future of the Internet and How to Stop It'' as well as co-editor of the books, ''Access Denied'' (MIT Press, 2008), ''Access Controlled'' (MIT Press, 2010), and ''Access Contested'' (MIT Press, 2011). Zittrain works in several intersections of the Internet with law and policy including intellectual property, censorship and filtering for content co ...
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Filter Bubble
A filter bubble or ideological frame is a state of intellectual isolationTechnopediaDefinition – What does Filter Bubble mean?, Retrieved October 10, 2017, "....A filter bubble is the intellectual isolation, that can occur when websites make use of algorithms to selectively assume the information a user would want to see, and then give information to the user according to this assumption ... A filter bubble, therefore, can cause users to get significantly less contact with contradicting viewpoints, causing the user to become intellectually isolated...." that can result from personalized searches when a website algorithm selectively guesses what information a user would like to see based on information about the user, such as location, past click-behavior, and search history.Website visitor tracking As a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. The choices made by ...
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Background Noise
Background noise or ambient noise is any sound other than the sound being monitored (primary sound). Background noise is a form of noise pollution or interference. Background noise is an important concept in setting noise levels. Background noises include environmental noises such as water waves, traffic noise, alarms, extraneous speech, bioacoustic noise from animals, and electrical noise from devices such as refrigerators, air conditioning, power supplies, and motors. The prevention or reduction of background noise is important in the field of active noise control. It is an important consideration with the use of ultrasound (e.g. for medical diagnosis or imaging), sonar, and sound reproduction. Other uses In astronomy, background noise or cosmic background radiation is electromagnetic radiation from the sky with no discernible source. In information architecture, irrelevant, duplicate or incorrect information may be called background noise. In physics and telecommunicat ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ...
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Amazon Mechanical Turk
Amazon Mechanical Turk (MTurk) is a crowdsourcing website for businesses to hire remotely located "crowdworkers" to perform discrete on-demand tasks that computers are currently unable to do. It is operated under Amazon Web Services, and is owned by Amazon. Employers (known as ''requesters'') post jobs known as ''Human Intelligence Tasks'' (HITs), such as identifying specific content in an image or video, writing product descriptions, or answering survey questions. Workers, colloquially known as ''Turkers'' or ''crowdworkers'', browse among existing jobs and complete them in exchange for a fee set by the employer. To place jobs, the requesting programs use an open application programming interface (API), or the more limited MTurk Requester site. As of April 2019, Requesters could register from 49 approved countries. History The service was conceived by Venky Harinarayan in a US patent disclosure in 2001.Multiple sources: * * Amazon coined the term ''artificial artificial intelli ...
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Search Results
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched b ...
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Social Networking Service
A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops and on laptops, on mobile devices such as tablet computers and smartphones. This may feature digital photo/video/sharing and diary entries online (blogging). Online community services are sometimes considered social-network services by developers and users, though in a broader sense, a social-network service usually provides an individual-centered service whereas online community services are groups centered. Generally defined as "websites that facilitate the building of a network of contacts in order to exchange various types of ...
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Zagat
The ''Zagat Survey'', commonly referred to as Zagat (stylized in all caps; , ) and established by Tim and Nina Zagat in 1979, is an organization which collects and correlates the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends. At its height around 2005, the ''Zagat Survey'' included 70 cities, with reviews based on the input of 250,000 individuals with the guides reporting on and rating restaurants, hotels, Nightlife (activity), nightlife, shopping, zoos, museums, music, Film, movies, Theatre, theaters, Golf, golf courses, and airlines. The guides are sold in book form, and were formerly only available as a paid subscription on the Zagat website. As part of its more than $150 million acquisition by Google in September 2011, ''Zagat''s offering of reviews and ratings became a part of Google's Geo and Commerce group, eventually to be tightly integrated into Google's services. Google relaunched ''Zagat'' website on ...
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Google+
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ...
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PageRank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google: Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best known. As of September 24, 2019, PageRank and all associated patents are expired. Description PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element ''E'' is referred to as the ''PageRank of E'' and denoted by PR(E). A PageRank results f ...
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Google Search
Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more. The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1996 by Larry Page, Sergey Brin, and Scott Hassan. In 2011, Google introduced "Google Voice ...
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