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Godfreys Logo 2019
Godfreys is an Australian retailer in the domestic and commercial floorcare and cleaning industry, headquartered in Melbourne. The company was founded by Godfrey Cohen in 1931, and it has since grown to approximately 200 company- and franchise-owned stores combined across Australia and New Zealand. History Godfrey Cohen founded the first Godfreys store in 1931 in the Prahran Market, Melbourne, simultaneously revolutionising the vacuum cleaner business in Australia. It wasn't long before John Johnston came across Godfrey Cohen's business, and the two quickly became business partners over a simple handshake that lasted for over 70 years. Over this period, the business rapidly expanded within Australia as demand from customers increased after World War II, and the product range grew from solely bagged vacuum cleaners to include steam mops, carpet shampooers, robotic vacuums, handstick vacuums, wet & dry vacuums, handheld vacuums, hard floor cleaners, garment steamers, backpa ...
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Godfreys Logo 2019
Godfreys is an Australian retailer in the domestic and commercial floorcare and cleaning industry, headquartered in Melbourne. The company was founded by Godfrey Cohen in 1931, and it has since grown to approximately 200 company- and franchise-owned stores combined across Australia and New Zealand. History Godfrey Cohen founded the first Godfreys store in 1931 in the Prahran Market, Melbourne, simultaneously revolutionising the vacuum cleaner business in Australia. It wasn't long before John Johnston came across Godfrey Cohen's business, and the two quickly became business partners over a simple handshake that lasted for over 70 years. Over this period, the business rapidly expanded within Australia as demand from customers increased after World War II, and the product range grew from solely bagged vacuum cleaners to include steam mops, carpet shampooers, robotic vacuums, handstick vacuums, wet & dry vacuums, handheld vacuums, hard floor cleaners, garment steamers, backpa ...
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Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in ...
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Australian Companies Established In 1931
Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal Australians, indigenous peoples of Australia as identified and defined within Australian law * Australia (continent) ** Indigenous Australians * Australian English, the dialect of the English language spoken in Australia * Australian Aboriginal languages * ''The Australian'', a newspaper * Australiana, things of Australian origins Other uses * Australian (horse), a racehorse * Australian, British Columbia, an unincorporated community in Canada See also * The Australian (other) * Australia (other) Australia is a country in the Southern Hemisphere. Australia may also refer to: Places * Name of Australia relates the history of the term, as applied to various places. Oceania *Australia (continent), or Sahul, the landmasses ...
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Retail Companies Of Australia
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision o ...
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Television Advertisements
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertise ...
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Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentall ...
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Openpay
Openpay Group, commonly referred to by its trading name Openpay, is an Australian fintech company that operates in the " Buy now, pay later" field and provides online financial services and post purchase payments. Their core service is designed to allow customers to pay for items purchased using interest-free installments. History Openpay was founded by Yaniv Meydan and Richard Broome in 2013. As opposed to similar 'Buy Now, Pay Later' companies such as Afterpay Afterpay Limited (abbreviated as Afterpay) is an Australian financial technology company best known for its buy now, pay later (BNPL) service. It operates in Australia, the United Kingdom, Canada, the United States, and New Zealand. Afterpay wa ..., Openpay has attempted to focus more on cash flow management on larger purchases in areas such as healthcare, automotive and home improvements. It also provides a software as a service (SaaS) product for business to business clients such as Woolworths to offer trade accou ...
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Afterpay
Afterpay Limited (abbreviated as Afterpay) is an Australian financial technology company best known for its buy now, pay later (BNPL) service. It operates in Australia, the United Kingdom, Canada, the United States, and New Zealand. Afterpay was founded in 2014 by Nick Molnar and Anthony Eisen. In June 2017, Afterpay merged with one of its technology suppliers, Touchcorp, to form the Afterpay Touch Group. In November 2019, the company was renamed Afterpay Limited. In August 2021, Afterpay and American payments company Square, Inc. (later renamed Block, Inc. in December 2021) announced they had entered into arrangements for Square to acquire Afterpay for 29 billion (39 billion), which was later completed on January 31, 2022. History Afterpay was founded by Molnar and his then-neighbor, Eisen, in October 2014. On 4 May 2016, the company listed on the Australian Securities Exchange with an 25 million IPO. In January 2018, American venture capital fund Matrix Part ...
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Black & Decker
Black+Decker Inc. is an American manufacturer of power tools, accessories, hardware, home improvement products, home appliances and fastening systems headquartered in Towson, Maryland, north of Baltimore, Maryland, USA, where the company was originally established in 1910. On March 12, 2010, Black & Decker merged with Stanley Works to become Stanley Black & Decker. It remains as a wholly owned subsidiary of that company. History 1910-1974 *1910 – "The Black & Decker Manufacturing Company" was founded by S. Duncan Black (1883–1951) and Alonzo G. Decker (1884–1956), as a small machine shop in Baltimore in September. Decker, who had only a seventh grade education, had met Black in 1906, when they were both 23-year-old workers at the Rowland Telegraph Company. With only $1,200 between them, one of their first jobs was designing machinery for making milk bottle caps and candy dipping. *1912 – The Black and Decker "Hexagon" logo symbol was introduced, symbolizing the he ...
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Electrolux
Electrolux AB () is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool. Electrolux products sell under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for home consumer use. Electrolux has a primary listing on the Stockholm Stock Exchange and is a constituent of the OMX Stockholm 30 index. History The company originates from a merger of two companies—Lux AB and Svenska Elektron AB, the former an established manufacturer and the latter a younger company founded by a former vacuum salesman who had also been an employee of the former firm. The origins of Electrolux are closely tied to the vacuum, but today it also makes major appliances. Sales company to major manufacturer In 1919, a Svenska Elektron AB acquisition, Elektromekaniska AB, became Elektrolux (the spelling was changed to Ele ...
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Miele
Miele ( ; ) is a German manufacturer of high-end domestic appliances and commercial equipment, headquartered in Gütersloh, Ostwestfalen-Lippe. The company was founded in 1899 by Carl Miele and Reinhard Zinkann, and has always been a family-owned and family-run company. History Miele's first products were a cream separator, butter churn, and tub washing machine, under the ''Meteor'' brand. Carl Miele supervised manufacturing personally, and Reinhard Zinkann apprenticed and handled finances and sales. In 1927, Miele started the production of vacuum cleaners. In 1929, the first electric dishwasher in Europe was produced. From 1930, motorcycles were built. In 1932, Miele was the largest centrifuge factory in Europe. During World War II, Miele produced control units for torpedoes of the German Kriegsmarine. :de:Miele The Miele trademark was established with the foundation of Miele & Cie. company, on 1 July 1899, and appeared on all machines, nameplates, printed materials and adver ...
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Nilfisk
Nilfisk is a supplier of professional cleaning equipment in both industrial, commercial and consumer markets. The company is headquartered in Brøndby, Denmark, with sales entities in 45 countries and dealers in more than 100 countries. Nilfisk has manufacturing facilities in various countries. It has approximately 4.844 employees worldwide. The company's core businesses are the supply of industrial and commercial cleaning machines and professional high-pressure cleaning equipment. Nilfisk also markets vacuum cleaners and high-pressure cleaners to consumers. The company was owned by NKT Holding until late 2017. Nilfisk is a part of the United Nations Global Compact. The company was spun off by NKT Holdings in October 2017 and is now listed as an independent company on Nasdaq Copenhagen. History Nilfisk was founded in Denmark in 1906 by Peder Andersen Fisker (1875–1975) and Hans Marius Nielsen (1870–1954) as ''Fisker & Nielsen''. Originally the company produced electri ...
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