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Geomessaging
Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions. Those regions can be created by using geofences, based on Latitude and Longitude, or adding beacons to the system associating those beacons with named locations. The device will receive the message according to the rules defined by the campaign administrator (the person or system in charge of defining those locations and messages). Rules can be: The minimum time to wait before resending a message, weekday, time range, etc. The content of the message associated to those rules can be any images, text, html, metadata key-value pair, etc. Increasingly geomessaging is finding its use in various applications including crisis communication and geo-location sensitive communication management. Geomessage media Geomessage Media defines a media genre where information or messages can be sent to recipients based on their location. Platforms t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geo-fence
A geofence is a virtual perimeter for a real-world geographic area. A geofence could be dynamically generated (as in a radius around a point location) or match a predefined set of boundaries (such as school zones or neighborhood boundaries). The use of a geofence is called geofencing, and one example of use involves a location-aware device of a location-based service (LBS) user entering or exiting a geofence. Geofencing approach is based on the observation that users move from one place to another and then stay at that place for a while. This method combines awareness of the user's current location with awareness of the user's proximity to locations that may be of interest. This activity could trigger an alert to the device's user as well as messaging to the geofence operator. This info, which could contain the location of the device, could be sent to a mobile telephone or an email account. History Geofencing was invented in the early 1990’s and patented in 1995 by American ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geotagging
Geotagging, or GeoTagging, is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes or RSS feeds and is a form of geospatial metadata. This data usually consists of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names, and perhaps a time stamp. Geotagging can help users find a wide variety of location-specific information from a device. For instance, someone can find images taken near a given location by entering latitude and longitude coordinates into a suitable image search engine. Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources. Geotagging can tell users the location of the content of a given picture or other media or the point of view, and conversely on some media platforms show media relevant to a given location. The geograp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geo-fence
A geofence is a virtual perimeter for a real-world geographic area. A geofence could be dynamically generated (as in a radius around a point location) or match a predefined set of boundaries (such as school zones or neighborhood boundaries). The use of a geofence is called geofencing, and one example of use involves a location-aware device of a location-based service (LBS) user entering or exiting a geofence. Geofencing approach is based on the observation that users move from one place to another and then stay at that place for a while. This method combines awareness of the user's current location with awareness of the user's proximity to locations that may be of interest. This activity could trigger an alert to the device's user as well as messaging to the geofence operator. This info, which could contain the location of the device, could be sent to a mobile telephone or an email account. History Geofencing was invented in the early 1990’s and patented in 1995 by American ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GeoReader
GeoReader is a landmark locating software application and website for mobile iPhone and Android based devices. Users travel into the vicinity of a “talking point”, and the software enables the phone to read text aloud that is linked with a GPS location. In addition, users can create their own 200 character count text to add to the database, and choose to share these talking points publicly or privately. The system is hands free and requires no physical interaction. Once the app is installed in the mobile device, the user simply opens the app and starts their trip. The application automatically then starts to search for any GPS tagged talking points within range of the user. Features GeoReader had over 120,000 talking points loaded into the database at launch. It is linked to one of the largest databases of historical marker text and their GPS coordinates in the United States. The application database contains a high percentage of markers for states such as Texas, Virginia, Ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication Design
Communication design is a mixed discipline between design and information-development which is concerned with how media communicate with people. A communication design approach is not only concerned with developing the message in addition to the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills. Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the people one is focusing one's skills on. Design skills must be tailored to fit to different cultures of people, while maintaining pleasurable visual design. These are all important pieces of information to ad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
W3C Geolocation API
The W3C Geolocation API is an effort by the World Wide Web Consortium (W3C) to standardize an interface to retrieve the geographical location information for a client-side device. It defines a set of objects, ECMAScript standard compliant, that executing in the client application give the client's device location through the consulting of Location Information Servers, which are transparent for the application programming interface (API). The most common sources of location information are IP address, Wi-Fi and Bluetooth MAC address, radio-frequency identification (RFID), Wi-Fi connection location, or device Global Positioning System (GPS) and GSM/CDMA cell IDs. The location is returned with a given accuracy depending on the best location information source available. The result of W3C Geolocation API will usually give 4 location properties, including latitude and longitude (coordinates), altitude (height), and ccuracy of the position gathered which all depend on the location sou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone Tracking
Mobile phone tracking is a process for identifying the location of a mobile phone, whether stationary or moving. Localization may be effected by a number of technologies, such as the multilateration of radio signals between (several) cell towers of the network and the phone or by simply using GNSS. To locate a mobile phone using multilateration of mobile radio signals, the phone must emit at least the idle signal to contact nearby antenna towers and does not require an active call. The Global System for Mobile Communications (GSM) is based on the phone's signal strength to nearby antenna masts. Mobile positioning may be used for location-based services that disclose the actual coordinates of a mobile phone. Telecommunication companies use this to approximate the location of a mobile phone, and thereby also its user. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Location-based Service
A location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games. LBS is critical to many businesses as well as government organizations to drive real insight from data tied to a specific location where activities take place. The spatial patterns that location-related data and services can provide is one of its most powerful and useful aspects where location is a common denominator in all of these ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indoor Positioning
An indoor positioning system (IPS) is a network of devices used to locate people or objects where Global Positioning System, GPS and other satellite technologies lack precision or fail entirely, such as inside multistory buildings, airports, alleys, parking garages, and underground locations. A large variety of techniques and devices are used to provide indoor positioning ranging from reconfigured devices already deployed such as smartphones, Wi-Fi, WiFi and Bluetooth antennas, digital cameras, and clocks; to purpose built installations with relays and beacons strategically placed throughout a defined space. Lights, radio waves, magnetic fields, acoustic signals, and behavioral analytics are all used in IPS networks. IPS can achieve position accuracy of 2 cm, which is on par with Real-time kinematic, RTK enabled GNSS receivers that can achieve 2 cm accuracy outdoors. IPS use different technologies, including distance measurement to nearby anchor nodes (nodes with known fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geo Targeting
In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/ zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location. Geographical information provided by the visitor In geotargeting with geolocation software, the geolocation is based on geographical and other personal information that is provided by the visitor or others. Content by choice Some websites, for example FedEx and UPS, utilize geotargeting by giving users the choice to select their country location. The user is th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geomarketing
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities."Recommending Social Events from Mobile Phone Location Data" Daniele Quercia, et al., ICDM 2010 It can be used in any aspect of the — the product, price, promotion, or place (). |
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