Frequency Format Hypothesis
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Frequency Format Hypothesis
The frequency format hypothesis is the idea that the brain understands and processes information better when presented in frequency formats rather than a numerical or probability format. Thus according to the hypothesis, presenting information as 1 in 5 people rather than 20% leads to better comprehension. The idea was proposed by German scientist Gerd Gigerenzer, after compilation and comparison of data collected between 1976 and 1997. Origin Automatic encoding Certain information about one's experience is often stored in the memory using an implicit encoding process. Where did you sit last time in class? Do you say the word hello or charisma more? People are very good at answering such questions without actively thinking about it or not knowing how they got that information in the first place. This was the observation that lead to Hasher and Zacks' 1979 study on frequency. Through their research work, Hasher and Zacks found out that information about frequency is stored wit ...
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Brain
A brain is an organ that serves as the center of the nervous system in all vertebrate and most invertebrate animals. It is located in the head, usually close to the sensory organs for senses such as vision. It is the most complex organ in a vertebrate's body. In a human, the cerebral cortex contains approximately 14–16 billion neurons, and the estimated number of neurons in the cerebellum is 55–70 billion. Each neuron is connected by synapses to several thousand other neurons. These neurons typically communicate with one another by means of long fibers called axons, which carry trains of signal pulses called action potentials to distant parts of the brain or body targeting specific recipient cells. Physiologically, brains exert centralized control over a body's other organs. They act on the rest of the body both by generating patterns of muscle activity and by driving the secretion of chemicals called hormones. This centralized control allows rapid and coordinated respon ...
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Frequency
Frequency is the number of occurrences of a repeating event per unit of time. It is also occasionally referred to as ''temporal frequency'' for clarity, and is distinct from ''angular frequency''. Frequency is measured in hertz (Hz) which is equal to one event per second. The period is the interval of time between events, so the period is the reciprocal of the frequency. For example, if a heart beats at a frequency of 120 times a minute (2 hertz), the period, —the interval at which the beats repeat—is half a second (60 seconds divided by 120 beats). Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as mechanical vibrations, audio signals (sound), radio waves, and light. Definitions and units For cyclical phenomena such as oscillations, waves, or for examples of simple harmonic motion, the term ''frequency'' is defined as the number of cycles or vibrations per unit of time. Th ...
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Probability
Probability is the branch of mathematics concerning numerical descriptions of how likely an Event (probability theory), event is to occur, or how likely it is that a proposition is true. The probability of an event is a number between 0 and 1, where, roughly speaking, 0 indicates impossibility of the event and 1 indicates certainty."Kendall's Advanced Theory of Statistics, Volume 1: Distribution Theory", Alan Stuart and Keith Ord, 6th Ed, (2009), .William Feller, ''An Introduction to Probability Theory and Its Applications'', (Vol 1), 3rd Ed, (1968), Wiley, . The higher the probability of an event, the more likely it is that the event will occur. A simple example is the tossing of a fair (unbiased) coin. Since the coin is fair, the two outcomes ("heads" and "tails") are both equally probable; the probability of "heads" equals the probability of "tails"; and since no other outcomes are possible, the probability of either "heads" or "tails" is 1/2 (which could also be written ...
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Gerd Gigerenzer
Gerd Gigerenzer (born 3 September 1947) is a German psychologist who has studied the use of bounded rationality and heuristics in decision making. Gigerenzer is director emeritus of the Center for Adaptive Behavior and Cognition (ABC) at the Max Planck Institute for Human Development and director of the Harding Center for Risk Literacy, both in Berlin. Gigerenzer investigates how humans make inferences about their world with limited time and knowledge. He proposes that, in an uncertain world, probability theory is not sufficient; people also use smart heuristics, that is, rules of thumb. He conceptualizes rational decisions in terms of the ''adaptive toolbox'' (the repertoire of heuristics an individual or institution has) and the ability to choose a good heuristics for the task at hand. A heuristic is called ecologically rational to the degree that it is adapted to the structure of an environment. Gigerenzer argues that heuristics are not irrational or always second-best to o ...
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Encoding (memory)
Memory has the ability to encode, store and recall information. Memories give an organism the capability to learn and adapt from previous experiences as well as build relationships. Encoding allows a perceived item of use or interest to be converted into a construct that can be stored within the brain and recalled later from long-term memory. Working memory stores information for immediate use or manipulation which is aided through hooking onto previously archived items already present in the long-term memory of an individual. History Encoding is still relatively new and unexplored but origins of encoding date back to age old philosophers such as Aristotle and Plato. A major figure in the history of encoding is Hermann Ebbinghaus (1850–1909). Ebbinghaus was a pioneer in the field of memory research. Using himself as a subject he studied how we learn and forget information by repeating a list of nonsense syllables to the rhythm of a metronome until they were committed to his m ...
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Fallacies
A fallacy is the use of invalid or otherwise faulty reasoning, or "wrong moves," in the construction of an argument which may appear stronger than it really is if the fallacy is not spotted. The term in the Western intellectual tradition was introduced in the Aristotelian '' De Sophisticis Elenchis''. Some fallacies may be committed intentionally to manipulate or persuade by deception. Others may be committed unintentionally because of human limitations such as carelessness, cognitive or social biases and ignorance, or, potentially, as the inevitable consequence of the limitations of language and understanding of language. This includes ignorance of the right reasoning standard, but also ignorance of relevant properties of the context. For instance, the soundness of legal arguments depends on the context in which the arguments are made. Fallacies are commonly divided into "formal" and "informal." A formal fallacy is a flaw in the structure of a deductive argument which ren ...
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Bayesian Inference
Bayesian inference is a method of statistical inference in which Bayes' theorem is used to update the probability for a hypothesis as more evidence or information becomes available. Bayesian inference is an important technique in statistics, and especially in mathematical statistics. Bayesian updating is particularly important in the dynamic analysis of a sequence of data. Bayesian inference has found application in a wide range of activities, including science, engineering, philosophy, medicine, sport, and law. In the philosophy of decision theory, Bayesian inference is closely related to subjective probability, often called "Bayesian probability". Introduction to Bayes' rule Formal explanation Bayesian inference derives the posterior probability as a consequence of two antecedents: a prior probability and a "likelihood function" derived from a statistical model for the observed data. Bayesian inference computes the posterior probability according to Bayes' theorem: ...
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Human Evolution
Human evolution is the evolutionary process within the history of primates that led to the emergence of ''Homo sapiens'' as a distinct species of the hominid family, which includes the great apes. This process involved the gradual development of traits such as human bipedalism and language, as well as interbreeding with other hominins, which indicate that human evolution was not linear but a web.Human Hybrids
(PDF). Michael F. Hammer. ''Scientific American'', May 2013.
The study of human evolution involves scientific disciplines, including
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Recall (memory)
Recall in memory refers to the mental process of retrieval of information from the past. Along with encoding and storage, it is one of the three core processes of memory. There are three main types of recall: free recall, cued recall and serial recall. Psychologists test these forms of recall as a way to study the memory processes of humansrecall. (2010). In Encyclopædia Britannica. Retrieved March 04, 2010, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/493353/recal/ref> and animals. Two main theories of the process of recall are the two-stage theory and the theory of Encoding specificity principle, encoding specificity. Theories Two-stage theory The ''two-stage theory'' states that the process of recall begins with a search and retrieval process, and then a decision or recognition process where the correct information is chosen from what has been retrieved. In this theory, recognition only involves the latter of these two stages, or processes, ...
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John Medina
John J. Medina is a developmental molecular biologist with special research interests in the isolation and characterization of genes involved in human brain development and the genetics of psychiatric disorders. Medina has spent most of his professional life as an analytical research consultant, working primarily in the biotechnology and pharmaceutical industries on research issues related to mental health. He was founding director of the Talaris Research Institute, which supports researchers such as Patricia Kuhl and John Gottman. He directed Talaris until 2006, and now is the director of the Brain Center for Applied Learning Research at Seattle Pacific University, which has worked on creating learning environments at Woodland Park Zoo. He is also an affiliate professor of Bioengineering at the University of Washington School of Medicine. Medina wrote the column "Molecules of the Mind" for ''Psychiatric Times''. Education Medina earned his Ph.D. in molecular biology from Washin ...
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Brain Rules
''Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School'' is a book written by John Medina, a developmental molecular biologist. The book has tried to explain how the brain works in twelve perspectives: exercise, survival, wiring, attention, short-term memory, long-term memory, sleep, stress, multisensory perception, vision, gender and exploration. Each chapter demonstrates things scientists already know about the brain, and things we as people do that can affect how our brain will develop. Background When the author has encountered certain articles and books with startling claims, such as, "Mozart Effect", on how brain functions and how we should teach or do business, he did not find any supporting evidence in brain science literature he was familiar with. He has concluded that all these misconceptions are there because brain scientists have not sufficiently talked to people at other domains, such as teachers, business professionals, education majors, et ...
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Lung Cancer
Lung cancer, also known as lung carcinoma (since about 98–99% of all lung cancers are carcinomas), is a malignant lung tumor characterized by uncontrolled cell growth in tissue (biology), tissues of the lung. Lung carcinomas derive from transformed, malignant cells that originate as epithelial cells, or from tissues composed of epithelial cells. Other lung cancers, such as the rare sarcomas of the lung, are generated by the malignant transformation of connective tissues (i.e. nerve, fat, muscle, bone), which arise from mesenchymal cells. Lymphomas and melanomas (from lymphoid and melanocyte cell lineages) can also rarely result in lung cancer. In time, this uncontrolled neoplasm, growth can metastasis, metastasize (spreading beyond the lung) either by direct extension, by entering the lymphatic circulation, or via hematogenous, bloodborne spread – into nearby tissue or other, more distant parts of the body. Most cancers that originate from within the lungs, known as primary ...
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