Forsa Institute
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Forsa Institute
The forsa Institute for Social Research and Statistical Analysis (german: forsa Gesellschaft für Sozialforschung und statistische Analyse mbH), forsa for short, is one of the leading market research and opinion polling companies in Germany. It was founded in 1984 by Manfred Güllner in Cologne and is now headquartered in Berlin with a branch in Dortmund; it formerly also had an office in Riga, Latvia.Sven Jöckel (ed.)Einführung in die Markt- und Mediaforschung. Grundlagen, Methoden, Anwendungsbeispiele Menschen, Märkte, Medien, Management: Berichte aus Forschung und Lehre, Institut für Medien und Kommunikationswissenschaft, Ilmenau Technical University, 2006 (pdf) p. 8. In addition to opinion research, forsa conducts surveys regarding community and other public services, basic industry, manufacturing, investments broadly construed, traffic and transport, financial services and print, television and other media. Forsa has approximately 60 permanent employees, and hires furth ...
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Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ...
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North Rhine-Westphalia
North Rhine-Westphalia (german: Nordrhein-Westfalen, ; li, Noordrien-Wesfale ; nds, Noordrhien-Westfalen; ksh, Noodrhing-Wäßßfaale), commonly shortened to NRW (), is a States of Germany, state (''Land'') in Western Germany. With more than 18 million inhabitants, it is the List of German states by population, most populous state of Germany. Apart from the city-states, it is also the List of German states by population density, most densely populated state in Germany. Covering an area of , it is the List of German states by area, fourth-largest German state by size. North Rhine-Westphalia features 30 of the 81 German municipalities with over 100,000 inhabitants, including Cologne (over 1 million), the state capital Düsseldorf, Dortmund and Essen (all about 600,000 inhabitants) and other cities predominantly located in the Rhine-Ruhr metropolitan area, the largest urban area in Germany and the fourth-largest on the European continent. The location of the Rhine-Ruhr at the h ...
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Initiative Neue Soziale Marktwirtschaft
The ''Initiative Neue Soziale Marktwirtschaft'' (INSM) – New Social Free Market Initiative – is a neoliberal German think tank and advocacy organization with headquarters in Berlin that was founded in 2000 by the employers' organization Gesamtmetall. Through professional communication, the INSM tries to create a favorable climate for free-market economic reforms, and entrepreneurship, emphasizing individual responsibility and competitiveness. Well-known economic and political experts closely associated with the INSM and serving as "INSM ambassadors" include Roland Berger, Arend Oetker, Hans Tietmeyer, Wolfgang Clement, Paul Kirchhof, Oswald Metzger, Silvana Koch-Mehrin, and others. The "brand" INSM was created by Scholz & Friends from which the INSM still receives strategic input. Media partnerships INSM has partnered with print media like ''Wirtschaftswoche'', ''Frankfurter Allgemeine Sonntagszeitung'', ''Die Welt'' and ''Handelsblatt'' but also influences the guest choic ...
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Berliner Zeitung
The ''Berliner Zeitung'' (, ''Berlin Newspaper'') is a daily newspaper based in Berlin, Germany. Founded in East Germany in 1945, it is the only East German paper to achieve national prominence since reunification. It is published by Berliner Verlag. History and profile ''Berliner Zeitung'' was first published on 21 May 1945 in East Berlin. The paper, a center-left daily, is published by Berliner Verlag. After the fall of the Berlin Wall, the paper was bought by Gruner + Jahr and the British publisher Robert Maxwell. Gruner + Jahr later became sole owners and relaunched it in 1997 with a completely new design. A stated goal was to turn the ''Berliner Zeitung'' into "Germany's ''Washington Post''". The daily says its journalists come "from east and west", and it styles itself as a "young, modern and dynamic" paper for the whole of Germany. It is the only East German paper to achieve national prominence since reunification. In 2003, the ''Berliner'' was Berlin's largest subscr ...
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Der Spiegel
''Der Spiegel'' (, lit. ''"The Mirror"'') is a German weekly news magazine published in Hamburg. With a weekly circulation of 695,100 copies, it was the largest such publication in Europe in 2011. It was founded in 1947 by John Seymour Chaloner, a British army officer, and Rudolf Augstein, a former Wehrmacht radio operator who was recognized in 2000 by the International Press Institute as one of the fifty World Press Freedom Heroes. Typically, the magazine has a content to advertising ratio of 2:1. ''Der Spiegel'' is known in German-speaking countries mostly for its investigative journalism. It has played a key role in uncovering many political scandals such as the ''Spiegel'' affair in 1962 and the Flick affair in the 1980s. According to ''The Economist'', ''Der Spiegel'' is one of continental Europe's most influential magazines. The news website by the same name was launched in 1994 under the name ''Spiegel Online'' with an independent editorial staff. Today, the content is ...
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Bertelsmann Foundation
The Bertelsmann Stiftung is an independent foundation under private law, based in Gütersloh, Germany. It was founded in 1977 by Reinhard Mohn as the result of social, corporate and fiscal considerations. As the Bertelsmann Stiftung itself has put it, the foundation promotes "reform processes" and "the principles of entrepreneurial activity" to build a "future-oriented society." Since 1993, the Bertelsmann Stiftung has held the majority of capital shares in the Bertelsmann Group. It holds 80.9% together with the Reinhard Mohn Stiftung and the BVG Stiftung but has no voting rights. History Establishment of the foundation At the end of the 1970s, there were discussions concerning who would follow Reinhard Mohn as chairman of Bertelsmann. Against this background and because he believed that the state must be able to count on its citizens' willingness to assume responsibility and take the initiative, Mohn founded the Bertelsmann Stiftung on 8 February 1977. It was officia ...
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Süddeutsche Zeitung
The ''Süddeutsche Zeitung'' (; ), published in Munich, Bavaria, is one of the largest daily newspapers in Germany. The tone of SZ is mainly described as centre-left, liberal, social-liberal, progressive-liberal, and social-democrat. History On 6 October 1945, five months after the end of World War II in Germany, the ''SZ'' was the first newspaper to receive a license from the US military administration of Bavaria. Thfirst issuewas published the same evening, allegedly printed from the same (repurposed) presses that had printed ''Mein Kampf''. The first article begins with: Declines in ad sales in the early 2000s was so severe that the paper was on the brink of bankruptcy in October 2002. The Süddeutsche survived through a 150 million euro investment by a new shareholder, a regional newspaper chain called Südwestdeutsche Medien. Over a period of three years, the newspaper underwent a reduction in its staff, from 425 to 307, the closing of a regional edition in Düsseldor ...
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Kurt Beck
Kurt Beck (born 5 February 1949) is a German politician of the Social Democratic Party (SPD), who served as the 7th Minister President of Rhineland-Palatinate from 1994 to 2013 and as the 55th President of the Bundesrat in 2000/01. In May 2006, he succeeded Matthias Platzeck as chairman of the German Social Democratic Party (SPD). He resigned from that post in September 2008. On 28 September 2012 Beck announced his resignation from the post of minister-president. He was succeeded by social minister Malu Dreyer. Following Peter Struck's death in 2012, Beck – together with Dieter Schulte – became the chair of the Friedrich Ebert Foundation; he served until 2020, when he was replaced with Martin Schulz. Biography Beck was born in Bad Bergzabern, Rhineland-Palatinate, to the bricklayer Oskar Beck and his wife Johanna. Both his parents had their roots in the town Kapsweyer in southern Rhenish Palatinate. He grew up in Steinfeld. From 1963 to 1968, he became an electrician ...
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Der Tagesspiegel
''Der Tagesspiegel'' (meaning ''The Daily Mirror'') is a German daily newspaper. It has regional correspondent offices in Washington D.C. and Potsdam. It is the only major newspaper in the capital to have increased its circulation, now 148,000, since German reunification, reunification. ''Der Tagesspiegel'' is a Liberalism in Germany, liberal newspaper that is classified as Centrism, centrist media in the context of German politics. History and profile Founded on 27 September 1945 by Erik Reger, Walther Karsch and Edwin Redslob, ''Der Tagesspiegel'' main office is based in Berlin at Askanischer Platz in the locality of Kreuzberg, about from Potsdamer Platz and the former location of the Berlin Wall. For more than 45 years, ''Der Tagesspiegel'' was owned by an independent Financial endowment, trust. In 1993, in response to an increasingly competitive publishing environment, and to attract investments required for technical modernisation, such as commission of a new printing pla ...
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Angela Merkel
Angela Dorothea Merkel (; ; born 17 July 1954) is a German former politician and scientist who served as Chancellor of Germany from 2005 to 2021. A member of the Christian Democratic Union (CDU), she previously served as Leader of the Opposition from 2002 to 2005 and as Leader of the Christian Democratic Union from 2000 to 2018. Merkel was the first female chancellor of Germany. During her tenure as Chancellor, Merkel was frequently referred to as the ''de facto'' leader of the European Union (EU), the most powerful woman in the world, and since 2016 the leader of the free world. Merkel was born in Hamburg in then-West Germany, moving to East Germany as an infant when her father, a Lutheran clergyman, received a pastorate in Perleberg. She obtained a doctorate in quantum chemistry in 1986 and worked as a research scientist until 1989. Merkel entered politics in the wake of the Revolutions of 1989, briefly serving as deputy spokeswoman for the first democratically elected Go ...
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Gerhard Schröder
Gerhard Fritz Kurt "Gerd" Schröder (; born 7 April 1944) is a German lobbyist and former politician, who served as the chancellor of Germany from 1998 to 2005. From 1999 to 2004, he was also the Leader of the Social Democratic Party of Germany (SPD). As chancellor, he led a coalition government of the SPD and Alliance 90/The Greens. Since leaving public office, Schröder has worked for Russian state-owned energy companies, including Nord Stream AG, Rosneft, and Gazprom. Schröder was a lawyer before becoming a full-time politician, and he served as Minister President of Lower Saxony (1990–1998) before becoming chancellor. Following the 2005 federal election, which his party lost, and after three weeks of negotiations, he stood down as chancellor in favour of Angela Merkel of the rival Christian Democratic Union. He is the chairman of the board of Nord Stream AG and of Rosneft, after having been hired as a global manager by investment bank Rothschild, and also the chairman o ...
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Chancellor Of Germany (Federal Republic Of Germany)
The chancellor of Germany, officially the federal chancellor of the Federal Republic of Germany,; often shortened to ''Bundeskanzler''/''Bundeskanzlerin'', / is the head of the federal government of Germany and the commander in chief of the German Armed Forces during wartime. The chancellor is the chief executive of the Federal Cabinet and heads the executive branch. The chancellor is elected by the Bundestag on the proposal of the federal president and without debate (Article 63 of the German Constitution). The current officeholder is Olaf Scholz of the SPD, who was elected in December 2021, succeeding Angela Merkel. He was elected after the SPD entered into a coalition agreement with Alliance 90/The Greens and the FDP. History of the office The office of Chancellor has a long history, stemming back to the Holy Roman Empire, when the office of German archchancellor was usually held by archbishops of Mainz. The title was, at times, used in several states of German-spe ...
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