Formula One Sponsorship Liveries
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Formula One Sponsorship Liveries
Formula One sponsorship liveries have been used since the season, replacing national colours. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of the season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship. At the 1968 South African Grand Prix, South African privateer team Team Gunston became the first Formula One team to implement sponsorship brands as a livery when they entered a private Brabham car painted in the colours of Gunston cigarettes for John Love. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, sponsors becoming more important and thus liveries reflected the teams' sponsors. Tobacco advertising was common in motorsport; as bans spread throughout the world, teams began using an a ...
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List Of International Auto Racing Colours
From the beginning of organised motor sport events, in the early 1900s, until the late 1960s, before commercial sponsorship liveries came into common use, vehicles competing in Formula One, sports car racing, touring car racing and other international auto racing competitions customarily painted their cars in standardised racing colours that indicated the nation of origin of the car or driver. These were often quite different from the national colours used in other sports or in politics. History 1900s The colours have their origin in the national teams competing in the Gordon Bennett Cup, which was held annually in 1900-1905. Count Eliot Zborowski, father of inter-war racing legend Louis Zborowski, suggested that each national entrant be allotted a different colour. The first competition in 1900 assigned: Blue to France, Yellow to Belgium, White to Germany and Red to the United States. (Italy did not adopt its famous 'Racing Red' until a red Fiat won the Grand Prix race i ...
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Tobacco Advertising
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban. Effects The effectiveness of tobacco marketing in increasing consumption of tobacco products is widely documented. Advertisements cause new people to become addicted, mostly when they are minors. Ads ...
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Rosso Corsa
Rosso corsa is the red international motor racing colour of cars entered by teams from Italy. Since the 1920s Italian race cars of Alfa Romeo, Maserati, Lancia, and later Ferrari and Abarth have been painted in ''rosso corsa'' ("racing red"). This was the customary national racing colour of Italy as recommended between the world wars by the organisations that later became the FIA. In that scheme of international auto racing colours French cars were blue ( Bleu de France), British cars were green (British racing green), etc. History In the Peking to Paris race of 1907, the first to arrive in Paris was Prince Scipione Borghese, an Italian aristocrat. He was accompanied by Luigi Barzini, a journalist who worked for ''The Daily Telegraph'', and a valet, Ettore Guizzardi, who acted as his mechanic and traveled with a supply of Lanson champagne. The prince was so confident of winning that he took a detour of several hundred miles from Moscow to St Petersburg for a dinner in honour ...
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Alfa Romeo In Formula One
Italian motor manufacturer Alfa Romeo has participated many times in Formula One. It currently participates as Alfa Romeo F1 Team Orlen while being operated by Sauber Motorsport AG. The brand has competed in motor racing as both a constructor and engine supplier sporadically between and , and later as a commercial partner since . The company's works drivers won the first two World Drivers' Championships in the pre-war Alfetta: Nino Farina in 1950 and Juan Manuel Fangio in . Following these successes, Alfa Romeo withdrew from Formula One. During the 1960s, although the company had no official presence in the top tier of motorsport, several Formula One teams used independently developed Alfa Romeo engines to power their cars. In the early 1970s, Alfa provided Formula One support for their works driver Andrea de Adamich, supplying adapted versions of their 3-litre V8 engine from the Alfa Romeo Tipo 33/3 sports car to power Adamich's McLaren () and March () entries. None of the ...
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1991 Formula One Season
The 1991 FIA Formula One World Championship was the 45th season of FIA Formula One motor racing and the 42nd season of the Formula One World Championship. It featured the 1991 Formula One World Championship for Drivers and the 1991 Formula One World Championship for Constructors, which were contested concurrently over a sixteen-race series that commenced on 10 March and ended on 3 November. Ayrton Senna won his third and last Drivers' Championship, and McLaren-Honda won their fourth consecutive Constructors' Championship. Senna won seven of the sixteen races; his main challenger for the title was Nigel Mansell, who won five races in his first season back at Williams. Senna's fierce rival Alain Prost failed to win a race with Ferrari and was fired before the end of the season due to a dispute with the team. 1991 also saw the debuts of future world champions Michael Schumacher and Mika Häkkinen, as well as the retirement of three-time champion Nelson Piquet. , this is the la ...
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1990 Formula One Season
The 1990 FIA Formula One World Championship was the 44th season of FIA Formula One motor racing. It featured the 1990 Formula One World Championship for Drivers and the 1990 Formula One World Championship for Constructors, which were contested concurrently over a sixteen-race series that commenced on 11 March and ended on 4 November. Ayrton Senna won in controversial circumstances the Drivers' Championship for the second time, and McLaren-Honda won their third consecutive Constructors' Championship. The championship featured a dramatic battle between Senna and former teammate Alain Prost, who had made the switch to Ferrari. Prost mounted Ferrari's first title challenge for several years, and led the championship after three consecutive mid-season wins. Senna fought back strongly and went into the penultimate round at the Suzuka circuit in Japan with a nine-point lead over Prost. There, Senna took pole position only for Prost to beat him off the line; the Brazilian driver then ...
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Goodyear Tire And Rubber Company
The Goodyear Tire & Rubber Company is an American multinational tire manufacturing company founded in 1898 by Frank Seiberling and based in Akron, Ohio. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, motorcycles, SUVs, race cars, airplanes, farm equipment and heavy earth-moving machinery. It also makes bicycle tires, having returned from a break in production between 1976 and 2015. As of 2017, Goodyear is one of the top five tire manufacturers along with Bridgestone (Japan), Michelin (France), Continental (Germany) and MRF (India). The company was named after American Charles Goodyear (1800–1860), inventor of vulcanized rubber. The first Goodyear tires became popular because they were easily detachable and required little maintenance. Though Goodyear had been manufacturing airships and balloons since the early 1900s, the first Goodyear advertising blimp flew in 1925. Today, it is one of the most recognizable advertising icons in America. The ...
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Camel (cigarette)
Camel is an American brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company in the United States and by Japan Tobacco outside the U.S. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Winston-Salem, North Carolina, the city where R. J. Reynolds was founded, is nicknamed "Camel City" because of the brand's popularity. History In 1913, Richard Joshua "R. J." Reynolds, founder of the company that still bears his name, innovated the packaged cigarette. Prior cigarette smokers had rolled their own, which tended to obscure the potential for a national market for a pre-packaged product. Reynolds worked to develop a more appealing flavor, creating the Camel cigarette, which he so named because it used Turkish tobacco in imitation of then-fashionable Egyptian cigarettes. Reynolds priced them below competitors, and within a year, he had sold 425 million packs. Camel cigarettes were originally blended to have a ...
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1989 Formula One Season
The 1989 FIA Formula One World Championship was the 43rd season of FIA Formula One motor racing. It began on 26 March and ended on 5 November. Alain Prost won his third Drivers' Championship, and McLaren won the Constructors' Championship. The Drivers' Championship was decided in controversial circumstances at the penultimate race of the season in Japan, when Prost and teammate Ayrton Senna, who needed to win the race, collided in the closing laps. Prost retired while Senna rejoined the track after a push start and crossed the line first, only to be disqualified for not rejoining the track correctly. This handed Prost the title, his last with McLaren before joining Ferrari for 1990. The season also saw an unprecedented number of entries with 21 constructors originally entered, fielding a total of 40 cars. However, FIRST Racing withdrew from the championship before the opening race, leaving 20 constructors fielding a total of 39 cars, which remains the highest entry in the ...
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Bouygues
Bouygues S.A. () is a French industrial group headquartered in the 8th arrondissement of Paris, 8th arrondissement of Paris, France. Bouygues is listed on the Euronext, Euronext Paris exchange and is a blue chip (stock market), blue chip in the CAC 40 stock market index. The company was founded in 1952 by Francis Bouygues and has been led by his son Martin Bouygues since 1989. The group specialises in construction (Colas Group and Bouygues Construction), real estate development (Bouygues Immobilier), media (TF1 Group), telecommunications (Bouygues Telecom). History The company was founded by Francis Bouygues in 1952.Sources: In 1970 Bouygues became listed on the Paris Stock Exchange. In 1985 and 1986 Bouygues acquired road construction groups Screg, Sacer (company), Sacer and Colas Group, Colas; later reorganised as Colas Group. In 1987 the company started operating the television channel TF1 and in 1988 Bouygues moved into its new head office, the Challenger complex, in Saint-Qu ...
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Elf Aquitaine
Elf Aquitaine is a French brand of oils and other motor products (such as brake fluids) for automobiles and trucks. Elf is a former petroleum company which merged with TotalFina to form "TotalFinaElf". The new company changed its name to Total in 2003 and TotalEnergies in 2021. Elf has been as a major brand of TotalEnergies since then. History Founding and mergers (1965-1993) Elf Aquitaine's heritage is rooted among three French oil companies: Régie Autonome des Pétroles (RAP), Société Nationale des Pétroles d'Aquitaine (SNPA), and Bureau de Recherches de Pétroles (BRP). These companies were formed to exploit the discovery of a gas field in Saint-Marcet in the Aquitaine region of south-western France. In December 1965, RAP and BRP were merged to form Entreprise de Recherches et d'Activités Pétrolières (ERAP). ERAP had SNPA, Union Générale des Pétroles (UGP), and Union Industrielle des Pétroles (UIP) as subsidiaries. The resulting company achieved vertical integratio ...
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1988 Formula One Season
The 1988 FIA Formula One World Championship was the 42nd season of FIA Formula One motor racing. It featured the 1988 Formula One World Championship for Drivers and the 1988 Formula One World Championship for Constructors, which were contested concurrently over a sixteen-race series that commenced on 3 April and ended on 13 November. The World Championship for Drivers was won by Ayrton Senna, and the World Championship for Constructors by McLaren-Honda. Senna and McLaren teammate Alain Prost won fifteen of the sixteen races between them; the only race neither driver won was the Italian Grand Prix, where Ferrari's Gerhard Berger took an emotional victory four weeks after the death of team founder Enzo Ferrari. McLaren's win tally has only been bettered or equalled in seasons with more than sixteen races; their Constructors' Championship tally of 199 points, more than three times that of any other constructor, was also a record until . Drivers and constructors The following driver ...
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