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Fighter Brand
In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. A related concept is the flanker brand, a term often found in the mobile phone industry. In the case of flankers, or multibranding, the products may be identical to the main offerings and the new brand is used to expand product placement. Concept Use of a fighter brand is one of the oldest strategies in branding, tracing its history to cigarette marketing in the 19th century. The strategy is most often used in difficult economic times. As customers trade down to lower-priced offers because of economic constraints, many managers at mid-tier and pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vodafone Australia
Vodafone Australia is an Australian telecommunications brand providing mobile and fixed broadband services. Vodafone’s mobile network covers more than 23 million Australians, and Vodafone has commenced the rollout of its 5G mobile network. Vodafone NBN fixed broadband services are available in capital cities and selected regional centres. Vodafone is the third-largest wireless carrier in Australia, with 5.8 million subscribers as of 2020. Vodafone Australia became a subsidiary of TPG Telecom after the merger between Vodafone Hutchison Australia Limited and TPG Corporation Limited, in July 2020. History Ownership Structure 3-Vodafone merger VHA was created on 10 June 2009, after shareholders and the Australian Competition & Consumer Commission approved a merger between Hutchison Telecommunications Australia (owner of the Three network) and Vodafone Australia. During the merger, Vodafone Hutchison Australia announced it would buy out its Vodafone branded stores, previous ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shaw Mobile
Shaw Mobile is a mobile virtual network operator (MVNO) division of Freedom Mobile, itself a subsidiary of Shaw Communications, which sells wireless services in the Canadian provinces of Alberta and British Columbia. Its launch was announced on July 30, 2020. Shaw Mobile is an MVNO on the existing Freedom Mobile network, which has been owned by Shaw Communications since 2016. However, Shaw Mobile is positioned as being a comparable service to the flagship brands of the "big three" national mobile providers (Bell, Rogers and Telus) with offerings that can be bundled with Shaw’s home internet services, whereas Freedom's main competitors are flanker brands such as Virgin, Fido, and Koodo. Under the proposed acquisition of Shaw Communications by Rogers Communications and resale of Freedom Mobile to Quebecor Quebecor Inc. is a Canadian diversified media and telecommunications company serving Québec based in Montreal. It was spelled Quebecor in both English and French until Ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vidéotron
Vidéotron is a Canadian integrated telecommunications company active in cable television, interactive multimedia development, video on demand, cable telephony, wireless communication and Internet access services. Owned by Quebecor, it primarily serves Quebec and Ottawa, as well as the Francophone communities of New Brunswick and some parts of Eastern Ontario. Its principal competitors are Bell Canada and Telus Communications. Vidéotron is the List of Canadian mobile phone companies, fifth-largest wireless carrier in Canada, with nearly 1,700,000 mobile subscribers as of Q2 2022. History Vidéotron was established in 1964, under the name "Télécâble Vidéotron Ltée" as northern Montreal's first cable television network. It started with 66 subscribers. André Chagnon served as the company's founding president. From 1966 to 1969, Vidéotron expanded by acquiring several cable networks in many regions of the province of Quebec. In 1969, the company offered the first pay-per-vi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shaw Communications
Shaw Communications Inc. is a Canadian telecommunications company which provides telephone, Internet, television, and mobile services. Headquartered in Calgary, Alberta, Shaw provides home telecommunications services primarily in Alberta and British Columbia and satellite television nationally. It also operates smaller cable television systems in Saskatchewan, Manitoba, and Northern Ontario. Shaw provides mobile services through its subsidiary Freedom Mobile, under both the Freedom and Shaw Mobile brands, in areas of Alberta, British Columbia, and Southern Ontario. The company's chief competitor for home telecommunications in western Canada is Telus Communications. History Shaw was founded in 1966 by JR Shaw as ''Capital Cable Television Company, Ltd.'' in Edmonton, Alberta. It was originally a subsidiary of Shawcor, JR's father's firm, but the business was split from Shawcor in the 1970s. The company changed its name to Shaw Cablesystems Ltd. (after founder and chairman JR Sh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freedom Mobile
Freedom Mobile Inc. is a Canadian wireless telecommunications provider owned by Shaw Communications. It has 6% market share of Canada, mostly in urban areas of Ontario, British Columbia and Alberta. Freedom Mobile is the fourth-largest wireless carrier in Canada, with 2,188,845 subscribers as of February 28, 2022. Founded in 2008 as Wind Mobile by the telecommunications company Globalive, Freedom was one of several new mobile carriers launched in Canada in 2008 after a government initiative to encourage competition in the wireless sector alongside Mobilicity (later acquired by Rogers Communications) and Public Mobile (later acquired by Telus). It initially launched mobile data and voice services in the Greater Toronto and Hamilton Area, Ontario, on December 16, 2009, and two days later in Calgary, Alberta. Since then, Southern Ontario has been the main target of network expansion: first with Ottawa in Q1 2011, and then with about half a dozen additional regions, the most ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobilicity
Data and Audio-Visual Enterprises Wireless, d/b/a Mobilicity, was a Canadian mobile virtual network operator (MVNO) owned by Rogers Communications. Its name was a portmanteau of the words "mobility" and "simplicity". Mobilicity was one of several new mobile network operators, along with Public Mobile (later acquired by Telus) and Wind Mobile (later acquired by Shaw Communications), which launched in Canada after a government initiative to encourage competition in the wireless sector. The carrier had over 250,000 Mobilicity subscriptions on May 16, 2013, the day in which Telus announced its failed attempt to acquire Mobilicity. The subscription count decreased to 157,000 by April 2015 according to court documents filed by Mobilicity's Chief Restructuring Officer in that month. On June 24, 2015, the Ontario Superior Court gave approval for the sale of Mobilicity to Rogers for $440 million CAD at which point Mobilicity became an MVNO operating on the Rogers network. In May 2016, Ro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Koodo Mobile
Koodo Mobile is a Canadian mobile flanker brand started by Telus in 2008 and mostly oriented toward younger customers. Koodo differs from its parent Telus by not requiring a fixed term contract. Koodo currently provides postpaid, prepaid, and wireless home phone services. Being a subsidiary of Telus,Koodo MobileKoodo Mobile Standard Warranty Retrieved on August 10th, 2010. Koodo has been able to offer extensive coverage and a strong presence in mobile retailers. This allowed Koodo to gain a presence nationwide. The brand name is a variation of the Ancient Greek word "'' κῦδος''" (the ascendant to the English word "kudos"), meaning "praise, renown, glory" and more recently "acclaim for something well done". History Amp'd Mobile (2007) Telus Mobility's competitor, Bell Mobility, had an MVNO partnership with Virgin Group to create Virgin Mobile Canada. This brand was in operation since 2005, and it mainly targeted high school, college and university students. In resp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chatr
Chatr Mobile (stylized as chatr) is a Canadian mobile virtual network operator owned by Rogers Communications Canada targeting entry-level customers. It is one of three wireless brands owned by Rogers Communications, including Rogers Wireless, and Fido Solutions. The provider launched its service in Toronto, Ottawa, Calgary, Edmonton, Vancouver, Quebec City, and Montreal under the name Chatr Wireless on July 28, 2010. The company re-branded to its current name in 2015. The carrier initially launched by limiting plan features to only specific regions of Rogers' network, dubbed "chatr zones". The company now offers coverage for most urban areas of Canada, and additional plans for certain cities. Network The chatr network includes coverage comparable to other major Canadian wireless carriers. It previously had "local talk zones," whereby calls not made in-zone were billed as roaming calls. It now offers Canada-wide calls from anywhere. Only the carrier's least expensive su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telus Mobility
Telus Mobility (normally typeset as TELUS Mobility) is a Canadian wireless network operator and a division of Telus Communications which sells wireless services in Canada on its numerous networks. It operates 5G, LTE and HSPA+ on its mainstream networks. Telus Mobility is the second-largest wireless carrier in Canada, with 10.6 million subscribers as of Q3 2020. Since 2008, Telus has operated a flanker brand named Koodo Mobile, which is targeted at high school, college and university students. History 1980s In 1983, AGT Mobility was formed by Alberta Government Telephones (the predecessor to Telus) to provide a 1G analogue mobile network for Alberta's natural resources industries. It was the first mobile phone network in Canada. Analogue services became available to the general public in 1986. 1990s In 1992, AGT launched North America's first digital mobile network. Following the merger of Telus with BC Tel in 1999, Telus Mobility expanded its coverage to British ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rogers Communications
Rogers Communications Inc. is a Telecommunications in Canada, Canadian communications and media company operating primarily in the fields of mobile phone operator, wireless communications, cable television, telephony and Internet access, Internet, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario. The company traces its origins to 1925 when Edward S. Rogers Sr. founded Rogers Vacuum Tube Company to sell battery-less radios, although this present enterprise dates to 1960, when Edward S. Rogers Jr., Ted Rogers and a partner acquired the CHFI-FM radio station; they then became part-owners of a group that established the CFTO-DT, CFTO television station. The chief competitor to Rogers is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada. The two companies are oft ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TPG (ISP)
TPG is an Australian internet service provider that specialises in consumer and business internet services as well as mobile telephone services. As of August 2015, TPG is the second largest internet service provider in Australia and is the largest mobile virtual network operator. As such, it has over 671,000 ADSL2+ subscribers, 358,000 landline subscribers and 360,000 mobile subscribers, and owns the second largest ADSL2+ network in Australia, consisting of 391 ADSL2+ DSLAMs. It also operates in New Zealand. The company was formed from the merger between Total Peripherals Group, which was established in 1986 by David and Vicky Teoh, and SP Telemedia in 2008. In August 2018, TPG and Vodafone Hutchison Australia announced their intention to merge, with TPG holding a 49.9% stake in the merged company. In February 2020, the Federal Court of Australia decided against an objection by the Australian Competition & Consumer Commission opposing that merger. TPG provide five ranges of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
