Frosch (brand)
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Frosch (brand)
Frosch is a trademark for cleaning and care agents made by the Mainz-based company Werner & Mertz GmbH. Introduced in 1986, the brand family comprises over 80 products, including multi-purpose cleaning agents, scouring agents, glass cleaners, special cleaners, toilet cleaners, dish-washing liquid and laundry detergents. Hand soaps, shower gel and air fresheners are new additions to the portfolio. By launching Frosch, the company complemented its current product portfolio (including Erdal) by adding a brand with a clear focus on ecological aspects in addition to efficiency.Georg Giersberg"We can't make successful products based on advertising alone"on faz.net The brand is the company's largest source of revenue. Werner & Mertz also engages in sustainability drives under its own name. Surveys by Reader's Digest indicate that Frosch is – from a consumer perspective – among the most trustworthy brands. Werner & Mertz generated revenues of €455 million in 2019 and is forecast ...
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Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based process, an ...
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Tropical Rainforests
Tropical rainforests are rainforests that occur in areas of tropical rainforest climate in which there is no dry season – all months have an average precipitation of at least 60 mm – and may also be referred to as ''lowland equatorial evergreen rainforest''. True rainforests are typically found between 10 degrees north and south of the equator (see map); they are a sub-set of the tropical forest biome that occurs roughly within the 28-degree latitudes (in the equatorial zone between the Tropic of Cancer and Tropic of Capricorn). Within the World Wildlife Fund's biome classification, tropical rainforests are a type of tropical moist broadleaf forest (or tropical wet forest) that also includes the more extensive seasonal tropical forests. Overview Tropical rainforests are characterized by two words: hot and wet. Mean monthly temperatures exceed during all months of the year. Average annual rainfall is no less than and can exceed although it typically lies betw ...
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Glass Cleaner
Cleaning agents or hard-surface cleaners are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, bad smells, and clutter on surfaces. Purposes of cleaning agents include health, beauty, removing offensive odor, and avoiding the spread of dirt and contaminants to oneself and others. Some cleaning agents can kill bacteria (e.g. door handle bacteria, as well as bacteria on worktops and other metallic surfaces) and clean at the same time. Others, called degreasers, contain organic solvents to help dissolve oils and fats. Chemical agents Acidic Acidic cleaning agents are mainly used for removal of inorganic deposits like scaling. The active ingredients are normally strong mineral acids and chelants. Often, surfactants and corrosion inhibitors are added to the acid. Hydrochloric acid is a common mineral acid typically used for concrete. Vinegar can also be used to clean hard surfaces and remove calcium deposits that also helps to m ...
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Yellow Sack
In Germany and Austria, the term yellow bag () refers to a thin, yellowish transparent plastic bag, in which, in the context of local waste disposal, any waste made of plastic, metal or composite materials can be handed in. Depending on the agreement with the cities and municipalities, it may also be possible to use a 'yellow bin' (). Yellow bags or yellow bins are part of the Green Dot (symbol)#German dual system of waste collection, Dual System in the German waste management industry. The waste collected in the yellow sack is mainly sorted mechanically in special sorting plants. In the first few years after the introduction of the Yellow Bag in 1991, the majority of waste still had to be sorted by hand, as the necessary techniques and machines were not available. In the 1990s, the corresponding technologies were developed and are now standard practice. In some other European countries there are yellow dustbin containers for the disposal of light packaging. It is not necessa ...
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Recycling
Recycling is the process of converting waste materials into new materials and objects. The recovery of energy from waste materials is often included in this concept. The recyclability of a material depends on its ability to reacquire the properties it had in its original state. It is an alternative to "conventional" waste disposal that can save material and help lower greenhouse gas emissions. It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling). Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, and Recycle" waste hierarchy. It promotes environmental sustainability by removing raw material input and redirecting waste output in the economic system. There are some ISO standards related to recycling, such as ISO 15270:2008 for plastics waste and ISO 14001:2015 for enviro ...
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Post-consumer
Recycling is the process of converting waste materials into new materials and objects. The recovery of energy from waste materials is often included in this concept. The recyclability of a material depends on its ability to reacquire the properties it had in its original state. It is an alternative to "conventional" waste disposal that can save material and help lower greenhouse gas emissions. It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling). Recycling is a key component of modern waste reduction and is the third component of the " Reduce, Reuse, and Recycle" waste hierarchy. It promotes environmental sustainability by removing raw material input and redirecting waste output in the economic system. There are some ISO standards related to recycling, such as ISO 15270:2008 for plastics waste and ISO 14001:2015 for enviro ...
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German Design Award
The Design Award of the Federal Republic of Germany (german: Designpreis der Bundesrepublik Deutschland) is the official design award for Germany presented by the German Ministry for Economics and Technology. The award was given for the first time under the name 'Federal Award for Good Design' in 1969 and thereafter every two years. Moreover, the focus of the award was changed on each occasion. The name of the award was first changed in 1992. Thereafter, the Federal Product Design Award and the Federal Award Promoter of Design – which went to a personality for achievements in the design field – were presented annually. Since 2006, it has been called the Design Award of the Federal Republic of Germany and is given for outstanding achievements in the fields of product and communication design, and to a personality in the design sector. Since 2012, the prize competition has been administered by DMY Berlin GmbH & Co. KG. A company can only enter the competition for the Des ...
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Reader's Digest
''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wife Lila Bell Wallace. For many years, ''Reader's Digest'' was the best-selling consumer magazine in the United States; it lost the distinction in 2009 to '' Better Homes and Gardens''. According to Mediamark Research (2006), ''Reader's Digest'' reached more readers with household incomes of over $100,000 than ''Fortune'', ''The Wall Street Journal'', '' Business Week'', and '' Inc.'' combined. Global editions of ''Reader's Digest'' reach an additional 40 million people in more than 70 countries, via 49 editions in 21 languages. The periodical has a global circulation of 10.5 million, making it the largest paid-circulation magazine in the world. It is also published in Braille, digital, audio, and a large type called "Reader's Digest Larg ...
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Internet Archives
The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, movies/videos, moving images, and millions of books. In addition to its archiving function, the Archive is an activist organization, advocating a free and open Internet. , the Internet Archive holds over 35 million books and texts, 8.5 million movies, videos and TV shows, 894 thousand software programs, 14 million audio files, 4.4 million images, 2.4 million TV clips, 241 thousand concerts, and over 734 billion web pages in the Wayback Machine. The Internet Archive allows the public to upload and download digital material to its data cluster, but the bulk of its data is collected automatically by its web crawlers, which work to preserve as much of the public web as possible. Its web archive, the Wayback Machine, contains hundreds of b ...
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Web Archiving
Web archiving is the process of collecting portions of the World Wide Web to ensure the information is preserved in an archive for future researchers, historians, and the public. Web archivists typically employ web crawlers for automated capture due to the massive size and amount of information on the Web. The largest web archiving organization based on a bulk crawling approach is the Wayback Machine, which strives to maintain an archive of the entire Web. The growing portion of human culture created and recorded on the web makes it inevitable that more and more libraries and archives will have to face the challenges of web archiving. National libraries, national archives and various consortia of organizations are also involved in archiving culturally important Web content. Commercial web archiving software and services are also available to organizations who need to archive their own web content for corporate heritage, regulatory, or legal purposes. History and development W ...
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