|
Frequency Capping
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure. From an audience perspective, Philip H. Dougherty says frequency can be interpreted as "how often consumers must see it before they can readily recall it and how many times it must be seen before attitudes are altered." For a business, increased frequency is generally desirable. Some studies have shown that audiences respond more favorably from repeated exposures to advertisements (i.e., increased frequency). Moreover, to maximize return on ad spend, some research suggests the repeat of exposures should be spread out (once-a-week) versus multiple times in a short-time period (multiple times in a day), in order not to overwhelm the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Theories
A theory is a rational type of abstract thinking about a phenomenon, or the results of such thinking. The process of contemplative and rational thinking is often associated with such processes as observational study or research. Theories may be scientific, belong to a non-scientific discipline, or no discipline at all. Depending on the context, a theory's assertions might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings. In modern science, the term "theory" refers to scientific theories, a well-confirmed type of explanation of nature, made in a way consistent with the scientific method, and fulfilling the criteria required by modern science. Such theories are described in such a way that scientific tests should be able to provide empirical support for it, or empirical contradiction ("falsify") of it. Scientific theories are the most reliable, rigorous, and compre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Herbert E
Herbert may refer to: People Individuals * Herbert (musician), a pseudonym of Matthew Herbert Name * Herbert (given name) * Herbert (surname) Places Antarctica * Herbert Mountains, Coats Land * Herbert Sound, Graham Land Australia * Herbert, Northern Territory, a rural locality * Herbert, South Australia. former government town * Division of Herbert, an electoral district in Queensland * Herbert River, a river in Queensland * County of Herbert, a cadastral unit in South Australia Canada * Herbert, Saskatchewan, Canada, a town * Herbert Road, St. Albert, Canada New Zealand * Herbert, New Zealand, a town * Mount Herbert (New Zealand) United States * Herbert, Illinois, an unincorporated community * Herbert, Michigan, a former settlement * Herbert Creek, a stream in South Dakota * Herbert Island, Alaska Arts, entertainment, and media Fictional entities * Herbert (Disney character) * Herbert Pocket (''Great Expectations'' character), Pip's close friend and roommate in the Cha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poverty
Poverty is the state of having few material possessions or little income. Poverty can have diverse social, economic, and political causes and effects. When evaluating poverty in statistics or economics there are two main measures: ''absolute poverty'' compares income against the amount needed to meet basic needs, basic personal needs, such as food, clothing, and Shelter (building), shelter; ''relative poverty'' measures when a person cannot meet a minimum level of living standards, compared to others in the same time and place. The definition of ''relative poverty'' varies from one country to another, or from one society to another. Statistically, , most of the world's population live in poverty: in Purchasing Power Parity, PPP dollars, 85% of people live on less than $30 per day, two-thirds live on less than $10 per day, and 10% live on less than $1.90 per day ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memorization
Memorization is the process of committing something to memory. It is a mental process undertaken in order to store in memory for later recall visual, auditory, or tactical information. The scientific study of memory is part of cognitive neuroscience, an interdisciplinary link between cognitive psychology and neuroscience. Development of memorization Within the first three years of a child's life, they begin to show signs of memory that is later improved into their adolescent years. This includes short-term memory, long-term memory, working memory, and autobiographical memory. Memory is a fundamental capacity that plays a special role in social, emotional, and cognitive functioning. Problems with studying the development of memorization include having to use verbal response and confirmation. Techniques Some principles and techniques that have been used to assist in memorization include: *Rote learning, a learning technique which focuses not on understanding but on memorization b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Relearning
Recall in memory refers to the mental process of retrieval of information from the past. Along with encoding and storage, it is one of the three core processes of memory. There are three main types of recall: free recall, cued recall and serial recall. Psychologists test these forms of recall as a way to study the memory processes of humansrecall. (2010). In Encyclopædia Britannica. Retrieved March 04, 2010, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/493353/recal/ref> and animals. Two main theories of the process of recall are the two-stage theory and the theory of Encoding specificity principle, encoding specificity. Theories Two-stage theory The ''two-stage theory'' states that the process of recall begins with a search and retrieval process, and then a decision or recognition process where the correct information is chosen from what has been retrieved. In this theory, recognition only involves the latter of these two stages, or processes, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recency Effect
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. When asked to recall a list of items in any order (free recall), people tend to begin recall with the end of the list, recalling those items best (the recency effect). Among earlier list items, the first few items are recalled more frequently than the middle items (the primacy effect). One suggested reason for the primacy effect is that the initial items presented are most effectively stored in long-term memory because of the greater amount of processing devoted to them. (The first list item can be rehearsed by itself; the second must be rehearsed along with the first, the third along with the first and second, and so on.) The primacy effect is reduced when item ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Primacy Effect
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. When asked to recall a list of items in any order (free recall), people tend to begin recall with the end of the list, recalling those items best (the recency effect). Among earlier list items, the first few items are recalled more frequently than the middle items (the primacy effect). One suggested reason for the primacy effect is that the initial items presented are most effectively stored in long-term memory because of the greater amount of processing devoted to them. (The first list item can be rehearsed by itself; the second must be rehearsed along with the first, the third along with the first and second, and so on.) The primacy effect is reduced when item ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Practice (learning Method)
Practice is the act of rehearsing a behaviour repeatedly, to help learn and eventually master a skill. The word derives from the Greek "πρακτική" (''praktike''), feminine of "πρακτικός" (''praktikos''), "fit for or concerned with action, practical", and that from the verb "πράσσω" (''prasso''), "to achieve, bring about, effect, accomplish". In British English, ''practice'' is the noun and ''practise'' is the verb, but in American English it is now common for ''practice'' to be used both as a noun and a verb (see American and British English spelling differences; this article follows the British distinction). Sessions scheduled for the purpose of rehearsing and performance improvement are called practices. They are engaged in by sports teams, bands, individuals, etc., as in, "He went to football practice every day after school". Common types Some common ways practice is applied: *To learn how to play a musical instrument (musical technique) *To improve a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Distributed Learning
Distributed learning is an instructional model that allows instructor, students, and content to be located in different, noncentralized locations so that instruction and learning can occur independent of time and place. The distributed learning model can be used in combination with traditional classroom-based courses and traditional distance education courses (in which it is also deferred to as blended learning, or it can be used to create entirely virtual classrooms.) There is much confusion globally over distinctions between and definitions of distributed learning, distance education, open learning, e-learning, blended learning and other related terms. Many terms are used more commonly in particular geographies. Distinctions can arise when the chosen model focuses on either or both time and geographic distances. Distributed learning may be dependent on time if it includes synchronous sessions, and further time dependent if the course is paced. The oldest and most commonly used ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonsense Syllable
A pseudoword is a unit of speech or text that appears to be an actual word in a certain language, while in fact it has no meaning in the lexicon. It is a kind of non-lexical vocable. A pseudoword is a specific type of non-word composed of a combination of phonemes which conform to the language's phonotactic rules. Such words without a meaning in a certain language or no occurrence in any text corpus or dictionary can be the result of (the interpretation of) a truly random signal, but there will often be an underlying deterministic source, as is the case for: *nonsense words (e.g. ''jabberwocky'') *nonce words (e.g. ''galumph'') *ghost words (e.g. ''dord'') *cyphers *typos A string of nonsensical words may be described as gibberish. Word salad, in contrast, may contain legible and intelligible words but without semantic or syntactic correlation or coherence. Characteristics Within linguistics, a pseudoword is defined specifically as respecting the phonotactic restrictions of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Learning Curve
A learning curve is a graphical representation of the relationship between how Skill, proficient people are at a task and the amount of experience they have. Proficiency (measured on the vertical axis) usually increases with increased experience (the horizontal axis), that is to say, the more someone, groups, companies or industries perform a task, the better their performance at the task.Compare: The common expression "a steep learning curve" is a misnomer suggesting that an activity is difficult to learn and that expending much effort does not increase proficiency by much, although a learning curve with a steep start actually represents rapid progress., see the "Discussions" section, Dr. Smith's remark about the usage of the term "steep learning curve": "First, semantics. A steep learning curve is one where you gain proficiency over a short number of trials. That means the curve is steep. I think semantically we are really talking about a prolonged or long learning curve. I kn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
