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Frank Bass (journalist)
Frank M. Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006. Career Bass grew up in the small town of Cuero, Texas. He served in the United States Navy for two years (1944–46). He received his BBA from Southwestern University in 1949, and his MBA from the University of Texas in 1950. After completing his M.B.A. at Texas, he became interested in marketing issues. He worked as a teaching assistant and assistant professor in marketing while earning his Ph.D. at the University of Illinois in 1954. In 1957 he became an assistant professor in marketing at the University of Texas. In 1959, Bass was made a Fellow at Harvard University's Institute of Basic Mathematics For Application to Business. This exposure to advanced analytic methods influenced ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cuero, Texas
Cuero ( ) is a city in and the county seat of DeWitt County, Texas, DeWitt County, Texas, United States. Its population was 8,128 at the 2020 census. History The city of Cuero had its start in the mid-19th century as a stopping point on the Chisholm Trail cattle route to Kansas. It was not recognized as a town until 1873, though, when it was officially founded. The city was named for the Spanish word "hide", referring to the leather made from animal hides. The industry was extremely short-lived, however, and gave way to various forms of ranching. The city had several Old West gunfights related to List of feuds in the United States, clan feuding following the American Civil War, Civil War. Cuero's population grew considerably in the 1870s and 1880s, as residents from the coastal town of Indianola, Texas, settled here after major hurricanes in this period destroyed sizeable portions of that city. Cuero thrived through much of the late 19th and early 20th centuries by the introduction ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Industrial Administration
In economics, industrial organization is a field that builds on the theory of the firm by examining the structure of (and, therefore, the boundaries between) firms and markets. Industrial organization adds real-world complications to the perfectly competitive model, complications such as transaction costs, limited information, and barriers to entry of new firms that may be associated with imperfect competition. It analyzes determinants of firm and market organization and behavior on a continuum between competition and monopoly, including from government actions. There are different approaches to the subject. One approach is descriptive in providing an overview of industrial organization, such as measures of competition and the size-concentration of firms in an industry. A second approach uses microeconomic models to explain internal firm organization and market strategy, which includes internal research and development along with issues of internal reorganization and renewal. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Researchers
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets *Niche market *Open market, a free trade economy; the antonym of close ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2006 Deaths
File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro votes to declare independence from Serbia; The 2006 FIFA World Cup in Germany is won by Italy; Gol Transportes Aéreos Flight 1907 crashes in the Amazon rainforest after a mid-air collision with an Embraer Legacy 600 business jet; The 2006 Yogyakarta earthquake kills over 5,700 people; The IAU votes on the definition of "planet", which demotes Pluto and other Kuiper belt objects and redefines them as "dwarf planets"., 300x300px, thumb rect 0 0 200 200 2006 Winter Olympics rect 200 0 400 200 Twitter rect 400 0 600 200 Nintendo Wii rect 0 200 300 400 IAU definition of planet rect 300 200 600 400 2006 Montenegrin independence referendum rect 0 400 200 600 2006 Yogyakarta earthquake rect 200 400 400 600 Gol Transportes Aéreos Flight 1907 rect 400 400 600 600 2006 FIFA World Cup 2006 was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1926 Births
Events January * January 3 – Theodoros Pangalos (general), Theodoros Pangalos declares himself dictator in Greece. * January 8 **Abdul-Aziz ibn Saud is crowned King of Kingdom of Hejaz, Hejaz. ** Bảo Đại, Crown Prince Nguyễn Phúc Vĩnh Thuy ascends the throne, the last monarch of Vietnam. * January 12 – Freeman Gosden and Charles Correll premiere their radio program ''Sam 'n' Henry'', in which the two white performers portray two black characters from Harlem looking to strike it rich in the big city (it is a precursor to Gosden and Correll's more popular later program, ''Amos 'n' Andy''). * January 16 – A BBC comic radio play broadcast by Ronald Knox, about a workers' revolution, causes a panic in London. * January 21 – The Belgian Parliament accepts the Locarno Treaties. * January 26 – Scottish inventor John Logie Baird demonstrates a mechanical television system at his London laboratory for members of the Royal Institution and a report ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Forecasting
Product forecasting is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the c ..., fulfilling unmet needs and competitive alternatives. Bass model Bass model is one type of forecasting method primarily used in new product forecasting. In general, there will be no historical demand for new product. Then, Bass model tries to capture shape of demand of existing product and apply new product. \frac = p + \frac{m} N(t) where, * F(t) is the probability of adoption at time t * f(t) is the rate at which adoption is changing with respect to t * N(t) is the number of adopters at time t * m is the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Ehrenberg-Bass Institute For Marketing Science
The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Based at the University of South Australia in Adelaide, Ehrenberg-Bass is an independent, not-for-profit research institute. Previously named the Marketing Science Centre, it was elevated to institute status in 2005 after recognition of over a decade of achievements. It is the first university institute devoted to marketing science. To signal the Institute's research philosophy it was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass. During their careers, both Ehrenberg and Bass have championed the development of simple generalised laws that can be described mathematically and can be widely applied. Since its inauguration as an Institute, the team at Ehrenberg-Bass has continued to grow under the leadership of Director, Professor Byron Sharp. A team of over 60 Marketing Scientists are advancing marketing knowledge, busting pseud ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of South Australia
The University of South Australia (UniSA) is a public research university in the Australian state of South Australia. It is a founding member of the Australian Technology Network of universities, and is the largest university in South Australia with approximately 37,000 students. The university was founded in its current form in 1991 with the merger of the South Australian Institute of Technology (SAIT, established in 1889 as the South Australian School of Mines and Industries) and the South Australian College of Advanced Education (SACAE, established 1856). The legislation to establish and name the new University of South Australia was introduced by the Hon Mike Rann MP, Minister of Employment and Further Education. Under the University's Act, its original mission was "to preserve, extend and disseminate knowledge through teaching, research, scholarship and consultancy, and to provide educational programs that will enhance the diverse cultural life of the wider community". Un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Institute For Operations Research And The Management Sciences
The Institute for Operations Research and the Management Sciences (INFORMS) is an international society for practitioners in the fields of operations research (O.R.), management science, and analytics. It was established in 1995 with the merger of the Operations Research Society of America (ORSA) and The Institute of Management Sciences (TIMS). Overview INFORMS promotes greater public awareness, interest, and understanding about the benefits of operations research (O.R.) and analytics and provides a variety of programs and services that support lifelong learning and networking for O.R. and analytics professionals. This includes publishing 16 peer-reviewed journals, hosting numerous conferences and meetings, providing continuing education courses and professional certification, and administering dozens of special-interest communities that help professionals network and collaborate with colleagues from around the world. INFORMS is a member of the International Federation of Operation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fellow
A fellow is a concept whose exact meaning depends on context. In learned or professional societies, it refers to a privileged member who is specially elected in recognition of their work and achievements. Within the context of higher educational institutions, a fellow can be a member of a highly ranked group of teachers at a particular college or university or a member of the governing body in some universities (such as the Fellows of Harvard College); it can also be a specially selected postgraduate student who has been appointed to a post (called a fellowship) granting a stipend, research facilities and other privileges for a fixed period (usually one year or more) in order to undertake some advanced study or research, often in return for teaching services. In the context of research and development-intensive large companies or corporations, the title "fellow" is sometimes given to a small number of senior scientists and engineers. In the context of medical education in No ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
