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Framing Effect
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. ''Frames in thought'' consist of the mental representations, interpretations, and simplifications of reality. ''Frames in communication'' consist of the communication of frames between different actors. Framing is a key component of sociology, the study of social interaction among humans. Framing is an integral part of conveying and processing data on a daily basis. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know. In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. Goffman, E. (1974). F ...
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Social Science
Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of society", established in the 19th century. In addition to sociology, it now encompasses a wide array of academic disciplines, including anthropology, archaeology, economics, human geography, linguistics, management science, communication science and political science. Positivist social scientists use methods resembling those of the natural sciences as tools for understanding society, and so define science in its stricter modern sense. Interpretivist social scientists, by contrast, may use social critique or symbolic interpretation rather than constructing empirically falsifiable theories, and thus treat science in its broader sense. In modern academic practice, researchers are often eclectic, using multiple methodologies (for instance, by ...
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Speech Community
A speech community is a group of people who share a set of linguistic norms and expectations regarding the usage (language), use of language. It is a concept mostly associated with sociolinguistics and anthropological linguistics. Exactly how to define ''speech community'' is debated in the literature. Definitions of speech community tend to involve varying degrees of emphasis on the following: * Shared community membership * Shared linguistic communication A typical speech community can be a small town, but sociolinguists such as William Labov claim that a large metropolitan area, for example New York City, can also be considered one single speech community. Early definitions have tended to see speech communities as bounded and localized groups of people who live together and come to share the same linguistic norms because they belong to the same local community. It has also been assumed that within a community a homogeneous set of Norm (social), norms should exist. These assump ...
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Steps To An Ecology Of Mind
''Steps to an Ecology of Mind'' is a collection of Gregory Bateson's short works over his long and varied career. Subject matter includes essays on anthropology, cybernetics, psychiatry, and epistemology. It was originally published by Chandler Publishing Company in 1972 (republished 2000 with foreword by Mary Catherine Bateson). The book begins with a series of metalogues, which take the form of conversations with his daughter Mary Catherine Bateson. The metalogues are mostly thought exercises with titles such as "What is an Instinct" and "How Much Do You Know." In the metalogues, the playful dialectic structure itself is closely related to the subject matter of the piece. Part I: Metalogues DEFINITION: A metalogue is a conversation about some problematic subject. This conversation should be such that not only do the participants discuss the problem but the structure of the conversation as a whole is also relevant to the same subject. Only some of the conversations here pr ...
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Gregory Bateson
Gregory Bateson (9 May 1904 – 4 July 1980) was an English anthropologist, social scientist, linguist, visual anthropologist, semiotician, and cyberneticist whose work intersected that of many other fields. His writings include '' Steps to an Ecology of Mind'' (1972) and ''Mind and Nature'' (1979). In Palo Alto, California, Bateson and colleagues developed the double-bind theory of schizophrenia. Bateson's interest in systems theory forms a thread running through his work. He was one of the original members of the core group of the Macy conferences in Cybernetics (1941–1960), and the later set on Group Processes (1954–1960), where he represented the social and behavioral sciences. He was interested in the relationship of these fields to epistemology. His association with the editor and author Stewart Brand helped widen his influence. Early life and education Bateson was born in Grantchester in Cambridgeshire, England, on 9 May 1904. He was the third and youngest son ...
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Erving Goffman
Erving Goffman (11 June 1922 – 19 November 1982) was a Canadian-born sociology, sociologist, Social psychology (sociology), social psychologist, and writer, considered by some "the most influential American sociologist of the twentieth century". In 2007 ''The Times Higher Education Guide'' listed him as the sixth most-cited author of books in the humanities and social sciences, behind Michel Foucault, Pierre Bourdieu, and Anthony Giddens, and ahead of Jürgen Habermas. Goffman was the 73rd president of the American Sociological Association. His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgy (sociology), dramaturgical analysis, beginning with his 1956 book ''The Presentation of Self in Everyday Life''. Goffman's other major works include ''Asylums (book), Asylums'' (1961), ''Stigma'' (1963), ''Interaction Ritual'' (1967), ''Frame Analysis'' (1974), and ''Forms of Talk'' (1981). His major areas of study inclu ...
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Public Discourse
The public sphere (german: Öffentlichkeit) is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action. A "Public" is "of or concerning the people as a whole." Public Sphere is a place common to all, where ideas and information can be exchanged. Such a discussion is called public debate and is defined as the expression of views on matters that are of concern to the public—often, but not always, with opposing or diverging views being expressed by participants in the discussion. Public debate takes place mostly through the mass media, but also at meetings or through social media, academic publications and government policy documents. The term was originally coined by German philosopher Jürgen Habermas who defined the public sphere as "''made up of private people gathered together as a public and articulating the needs of society with the state''". Communication scholar Gera ...
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Richard Vatz
Richard Eugene Vatz (born December 21, 1946) is an American academic, lecturer and writer who is a professor of Rhetoric and Communication at Towson University. Vatz is a Faculty Fellow at the Eastern Communication Association (ECA) and has been honored by the National Communication Association (NCA). Vatz has been member of the Towson Board of Trustees for several years and an associate psychology editor for ''USA Today'' magazine since 1987. He has been a member of the National Communication Association since 1969. Vatz wrote ''The Only Authentic Book of Persuasion: the Agenda-Spin Model'', (McGraw-Hill, 2017), and he is co-editor of ''Thomas Szasz: The Man and His Ideas'' (Transaction Books, 2017). He has also published articles, reviews and lectures on the preeminence of rhetorical study, political rhetoric, rhetoric and psychiatry and media criticism. Vatz has spoken at Hillsdale College and the University of Richmond . He has taught a course called "Persuasion" . ...
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Mass Opinion
Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first used in 1588 by Michel de Montaigne in the second edition of his ''Essays'' (ch. XXII). The French term also appears in the 1761 work ''Julie, or the New Heloise'' by Jean-Jacques Rousseau. Precursors of the phrase in English include William Temple's "general opinion" (appearing in his 1672 work ''On the Original and Nature of Government'') and John Locke's "law of opinion" (appearing in his 1689 work ''An Essay Concerning Human Understanding''). History The emergence of public opinion as a significant force in the political realm dates to the late 17th century, but opinion had been regarded as having singular importance much earlier. Medieval ''fama publica'' or ''vox et fama communis'' had great legal and social importance from the 12t ...
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Communication
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a Universality (philosophy), universal phenomenon and a Communication studies, specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing Semantics, meaning among Subject (philosophy), entities or Organization, groups through the use of sufficiently mutually understood signs, symbols, and Semiosis, semiotic conventions. An im ...
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Agenda-setting Theory
Agenda setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news prevalence. Nations judged to be endowed with more political power receive higher media exposure. The agenda-setting by media is driven by the media's bias on things such as politics, economy and culture, etc. The evolution of agenda-setting and laissez-faire components of communication research encouraged a fast pace growth and expansion of these perspectives. Agenda-setting has phases that need to be in a specific order in order for it to succeed. Agenda setting and social media An increasing number of perspectives suggest that as social media becomes part and parcel of modern discourses, digital media platforms are instrumental in rebalancing agenda-setting power in favor of the Internet. Studies suggest that as of 2016, a significan ...
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Social Frame
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian ''Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War (91–87 BC), Social War of 91–87 BC). Social theorists In the view of Karl MarxMorrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'', human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in ...
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Physical Frame
Physical may refer to: *Physical examination In a physical examination, medical examination, or clinical examination, a medical practitioner examines a patient for any possible medical signs or symptoms of a medical condition. It generally consists of a series of questions about the patien ..., a regular overall check-up with a doctor * ''Physical'' (Olivia Newton-John album), 1981 ** "Physical" (Olivia Newton-John song) * ''Physical'' (Gabe Gurnsey album) * "Physical" (Alcazar song) (2004) * "Physical" (Enrique Iglesias song) (2014) * "Physical" (Dua Lipa song) (2020) *"Physical (You're So)", a 1980 song by Adam & the Ants, the B side to " Dog Eat Dog" * ''Physical'' (TV series), an American television series See also

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