|
Fortune At The Bottom Of The Pyramid
The concept of ''The Fortune at the Bottom of the Pyramid'' originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal ''Strategy+Business''. The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world. It makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the inancialpyramid'. According to Bill Gates, it "offers an intriguing blueprint for how to fight poverty with profitability." The book consists of a number of case studies, one to a chapter, about businesses that have thrived with such models. These include the businesses Casas Bahia, Patrimonio Hoy, Bank of Madura, Aravind Eye Hospital, Jaipur rugs and Project Shakti and how they were founded. In January 2019, C.K. Prahalad's daughter Deepa Prahalad published an update to the piece in '' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonfiction
Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with being presented more objectively, like historical, scientific, or otherwise straightforward and accurate information, but sometimes, can be presented more subjectively, like sincerely held beliefs and thoughts on a real-world topic. One prominent usage of nonfiction is as one of the two fundamental divisions of narrative (storytelling)—often, specifically, prose writing—in contrast to narrative fiction, which is largely populated by imaginary characters and events, though sometimes ambiguous regarding its basis in reality. Some typical examples of nonfiction include diaries, biographies, news stories, documentary films, textbooks, travel books, recipes, and scientific journals. While specific claims in a nonfiction work may p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |