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Foodwatch
Foodwatch is a European advocacy group that focuses on protecting consumer rights as they pertain to food quality. Was founded in October 2002 in Berlin by former Greenpeace executive director Thilo Bode. the organization is active in Germany, the Netherlands, France and Austria. foodwatch International, while handled as a separate unit is legally a part of the German foodwatch association. In 2008 they reported that uranium concentrations in German tap water exceeded the permitted levels. An important aspect of Foodwatch's activities consists of investigating manufacturers claims in marketing campaigns and on packaging. Each year Foodwatch delivers the ''Goldener Windbeutel'' (German)/''Gouden Windei'' (Dutch), given to the product whose packaging is the most misleading as voted on by visitors to the website. In 2009 the award went to Actimel. In the 2012 campaign, Foodwatch criticized Becel pro-active, a Unilever product which is supposed to lower the risk In simple terms, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Actimel
Actimel (known as DanActive in the United States and Canada) is a probiotic yogurt-type drink produced by the French company Danone. Actimel earned over €1.4 billion (US$1.8 billion) in retail sales in 2006. History Actimel was invented in the 1980s when the first steps to developing a fermented milk based on Lactobacillus casei were already taken. It wasn’t until 1994 when it was commercially-launched in Belgium. The word Actimel was derived from the Flemish “Actieve melk” which translates simply as Active Milk. Scientific basis Claimed benefits range from reducing the incidence of diarrhea and rhinitis reduction for young children, to improvement of the immune function in adults and seniors and reduction of duration of winter infections for elderly. A 2007 study published by the ''British Medical Journal'' suggests that the product could help avoid antibiotic–associated diarrhoea and limit ''Clostridium difficile colitis'' infections in elderly patients. D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Berlin
Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constituent states, Berlin is surrounded by the State of Brandenburg and contiguous with Potsdam, Brandenburg's capital. Berlin's urban area, which has a population of around 4.5 million, is the second most populous urban area in Germany after the Ruhr. The Berlin-Brandenburg capital region has around 6.2 million inhabitants and is Germany's third-largest metropolitan region after the Rhine-Ruhr and Rhine-Main regions. Berlin straddles the banks of the Spree, which flows into the Havel (a tributary of the Elbe) in the western borough of Spandau. Among the city's main topographical features are the many lakes in the western and southeastern boroughs formed by the Spree, Havel and Dahme, the largest of which is Lake Müggelsee. Due to its l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organisations Based In Berlin
An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from the Greek word ''organon'', which means tool or instrument, musical instrument, and organ. Types There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and educational institutions, etc. A hybrid organization is a body that operates in both the public sector and the private sector simultaneously, fulfilling public duties and developing commercial market activities. A voluntary association is an organization consisting of volunteers. Such organizations may be able to operate without legal formalities, depending on jurisdiction, includin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Rights Organizations
A consumer is a person or a group who intends to order, or uses purchased goods, products, or Service (economics), services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Algemeen Dagblad
The ''Algemeen Dagblad'' () or ''AD'' () (English: "General Daily Paper") is a Dutch daily newspaper based in Rotterdam, Netherlands. History and profile ''Algemeen Dagblad'' was founded in 1946. The paper is published in tabloid format and is headquartered in Rotterdam. Its regional focus includes the cities and regions around Rotterdam, Utrecht and The Hague. ''AD Rotterdams Dagblad'' * ''Goudsche Courant'' -> ''AD Groene Hart'' * ''Rijn & Gouwe'' -> ''AD Groene Hart'' * ''Haagsche Courant'' -> ''AD Haagsche Courant'' * ''Utrechts Nieuwsblad'' -> ''AD Utrechts Nieuwsblad'' * ''Amersfoortsche Courant'' -> ''AD Amersfoortsche Courant'' * ''De Dordtenaar -> ''AD De Dordtenaar'' * ''Dagblad Rivierenland'' -> ''AD Rivierenland'' Chief editors Het Vaderland ''Het Vaderland'' was an independent newspaper founded in the Hague in 1869. In 1972, it became a regional supplement of Algemeen Dagblad for The Hague. In 1982, the newspaper was dissolved. Circulation In the period of 199 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coronary Disease
Coronary artery disease (CAD), also called coronary heart disease (CHD), ischemic heart disease (IHD), myocardial ischemia, or simply heart disease, involves Ischemia, the reduction of blood flow to the myocardium, heart muscle due to build-up of atherosclerotic plaque in the Coronary arteries, arteries of the heart. It is the most common of the cardiovascular diseases. Types include stable angina, unstable angina, myocardial infarction, and sudden cardiac death. A common symptom is chest pain or discomfort which may travel into the shoulder, arm, back, neck, or jaw. Occasionally it may feel like heartburn. Usually symptoms occur with exercise or emotional Stress (psychological), stress, last less than a few minutes, and improve with rest. Shortness of breath may also occur and sometimes no symptoms are present. In many cases, the first sign is a Myocardial infarction, heart attack. Other complications include heart failure or an Heart arrhythmia, abnormal heartbeat. Risk factors ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Health Risk
A health risk assessment (also referred to as a health risk appraisal and health & well-being assessment) is a questionnaire about a person's medical history, demographic characteristics and lifestyle. It is one of the most widely used screening tools in the field of health promotion and is often the first step in multi-component health promotion programs. Definition A health risk assessment (HRA) is a health questionnaire, used to provide individuals with an evaluation of their health risks and quality of life.Baker K, DeJoy D, and Wilson M. Using online health risk assessments, The Journal of Employee Assistance. April 2007. Commonly a HRA incorporates three key elementsan extended questionnaire, a risk calculation or score, and some form of feedback i.e. face-to-face with a health advisor or an automatic online report. The Centers for Disease Control and Prevention define a HRA as: "a systematic approach to collecting information from individuals that identifies risk factors, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Becel
Becel is a brand of vegetable oil spread produced by Upfield. In France it is sold as Fruit D'or in the United States as Promise. The name ''Becel'' originates from the initials BCL (Blood Cholesterol-Lowering). When introduced, the makers of Becel claimed to achieve a blood cholesterol lowering effect by modifying the triacylglycerol (TAG) profile of the fat used in the margarine under the idea that an increased level of polyunsaturated fatty acids (PUFA) reduces the blood cholesterol level. More recently, products were introduced under the "Pro-active" sub-brand. These products are based on the effects of plant sterols and sterol esters lowering blood cholesterol. This is achieved by a highly increased resorption of beta-sitosterol and other phytosterols which accumulate especially in the intima of blood vessels and may cause arteriosclerotic plaques. In consequence, Consumption of Becel products does not lower the risk for coronary diseases such as arteriosclerosis and there ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deceptive Advertising
False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations to limit false advertising. Types of deception False advertising can take one of two broad forms: an advertisement may be factually wrong, or intentionally misleading. Both types of false advertising may be presented in a number of ways. Photo manipulation Photo manipulation is a technique often used in the cosmetics field and for weight loss commercials to advertise false (or non-typical) results and give consumers a false impression of a product's capabilities. Photo manipulation can alter the audience's perception of a product's effecti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Claim
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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