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Focus Test
A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to understand better people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discuss ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christ University Focus Group 6
Jesus, likely from he, יֵשׁוּעַ, translit=Yēšūaʿ, label=Hebrew/Aramaic ( AD 30 or 33), also referred to as Jesus Christ or Jesus of Nazareth (among other names and titles), was a first-century Jewish preacher and religious leader; he is the central figure of Christianity, the world's largest religion. Most Christians believe he is the incarnation of God the Son and the awaited Messiah (the Christ) prophesied in the Hebrew Bible. Virtually all modern scholars of antiquity agree that Jesus existed historically. Research into the historical Jesus has yielded some uncertainty on the historical reliability of the Gospels and on how closely the Jesus portrayed in the New Testament reflects the historical Jesus, as the only detailed records of Jesus' life are contained in the Gospels. Jesus was a Galilean Jew who was circumcised, was baptized by John the Baptist, began his own ministry and was often referred to as "rabbi". Jesus debated with fellow Jews on how ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Participant Observation
Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography. This type of methodology is employed in many disciplines, particularly anthropology (incl. cultural anthropology and European ethnology), sociology (incl. sociology of culture and cultural criminology), communication studies, human geography, and social psychology. Its aim is to gain a close and intimate familiarity with a given group of individuals (such as a religious, occupational, youth group, or a particular community) and their practices through an intensive involvement with people in their cultural environment, usually over an extended period of time. The method originated in the field research linked to European and American voyages of scientific exploration. During the year 1800, one of precursors of the method as Joseph Marie, baron de Gérando already affirming that: "The first way to get to know the Indians is to become like o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Groupthink
Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs. This causes the group to minimize conflict and reach a consensus decision without critical evaluation. Groupthink is a construct of social psychology, but has an extensive reach and influences literature in the fields of communication studies, political science, management, and organizational theory, as well as important aspects of deviant religious cult behaviour. Overview Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context or the purported benefits ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Experimenter's Bias
Observer bias is one of the types of detection bias and is defined as any kind of systematic divergence from accurate facts during observation and the recording of data and information in studies. The definition can be further expanded upon to include the systematic difference between what is observed due to variation in observers, and what the true value is. Observer bias is the tendency of observers to not see what is there, but instead to see what they expect or want to see. This is a common occurrence in the everyday lives of many and is a significant problem that is sometimes encountered in scientific research and studies. Observation is critical to scientific research and activity, and as such, observer bias may be as well. When such biases exist, scientific studies can result in an over- or underestimation of what is true and accurate, which compromises the validity of the findings and results of the study, even if all other designs and procedures in the study were appropriate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evaluation
Evaluation is a systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of standards. It can assist an organization, program, design, project or any other intervention or initiative to assess any aim, realisable concept/proposal, or any alternative, to help in decision-making; or to ascertain the degree of achievement or value in regard to the aim and objectives and results of any such action that has been completed. The primary purpose of evaluation, in addition to gaining insight into prior or existing initiatives, is to enable reflection and assist in the identification of future change. Evaluation is often used to characterize and appraise subjects of interest in a wide range of human enterprises, including the arts, criminal justice, foundations, non-profit organizations, government, health care, and other human services. It is long term and done at the end of a period of time. Definition Evaluation is the st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Needs Assessment
A needs assessment is a systematic process for determining and addressing needs, or "gaps", between current conditions and desired conditions or "wants". Needs assessment is part of planning. It can be used to clarify problems and identify appropriate solutions. Needs assessments require sufficient data. Needs assessments can help improve policy or program decisions, individuals, education, training, organizations, communities, or products. There are three types of need in a needs assessment; perceived need, expressed need and relative need. # Perceived needs are defined by what people think about their needs, each standard changes with each respondent. # Expressed needs are defined by the number of people who have sought help and focuses on circumstances where feelings are translated into action. A major weakness of expressed needs assumes that all people with needs seek help. # Relative needs are concerned with equity and must consider differences in population and social path ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Workplace Bullying
Workplace bullying is a persistent pattern of mistreatment from others in the workplace that causes either physical or emotional harm. It can include such tactics as verbal, nonverbal, psychological, and physical abuse, as well as humiliation. This type of workplace aggression is particularly difficult because, unlike the typical school bully, workplace bullies often operate within the established rules and policies of their organization and their society. In the majority of cases, bullying in the workplace is reported as having been done by someone who has authority over the victim. However, bullies can also be peers, and rarely subordinates. Research has also investigated the impact of the larger organizational context on bullying as well as the group-level processes that impact on the incidence and maintenance of bullying behaviour. Bullying can be covert or overt. It may be missed by superiors; it may be known by many throughout the organization. Negative effects are not li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Focus Group
An online focus group is one type of focus group, and is a sub-set of online research methods. They are typically an appropriate research method for consumer research, business-to-business research and political research. Typical operation A moderator invites pre-screened, qualified respondents who represent the target of interest to log on to conferencing software at a pre-arranged time and to take part in an online focus group. It is common for respondents to receive an incentive for participating. Discussions generally last one hour to 90 minutes. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic. Appropriateness as a research method and advantages Online focus groups are appropriate for consumer research, business to business research and political rese ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Mailing List
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list." Transmission may be paper-based or electronic. Each has its strength, although a 2022 article claimed that "direct mail still brings in the lion’s share of revenue for most organizations." Types At least two types of mailing lists can be defined: * an ''announcement list'' is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. This type of list is used primarily as a one-way conduit of information and may only be "posted to" by selected people. This may also be referred to by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Focus Group
An online focus group is one type of focus group, and is a sub-set of online research methods. They are typically an appropriate research method for consumer research, business-to-business research and political research. Typical operation A moderator invites pre-screened, qualified respondents who represent the target of interest to log on to conferencing software at a pre-arranged time and to take part in an online focus group. It is common for respondents to receive an incentive for participating. Discussions generally last one hour to 90 minutes. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic. Appropriateness as a research method and advantages Online focus groups are appropriate for consumer research, business to business research and political rese ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Usability Engineering
Usability engineering is a field that is concerned generally with human–computer interaction and specifically with devising human–computer interfaces that have high usability or user friendliness. It provides structured methods for achieving efficiency and elegance in interface design. Several broad disciplines including Psychology, Human Factors and Cognitive Science subsume usability engineering, but the theoretical foundations of the field come from more specific domains: human perception and action; human cognition; behavioral research methodologies; and, to a lesser extent, quantitative and statistical analysis techniques. When usability engineering began to emerge as a distinct area of professional practice in the mid to late 1980s, many usability engineers had a background in Computer Science or in a sub-field of Psychology such as Perception, Cognition or Human Factors. Today, these academic areas still serve as springboards for the professional practitioner of usabil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
