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Fleet Media
The term fleet media refers to the placement of advertisements on the side of trucks, vans, and other forms of transportation that form part of a commercial fleet. It entails more than the addition of a company logo, name and number to the vehicles belonging to that company. The crucial difference is that fleet media, like any other form of advertising, is commercially available. If it is possible to buy space on a retailer’s delivery fleet then this would be fleet media as a form of retail media. Equally if a delivery/logistics company were to sell advertising space on its delivery vans this would be fleet media. As a media fleet can be viewed as at best semi-targeted, and at worst untargeted. The only claim that fleet media can make to targeting is that the location of the vehicle in question is potentially limited geographically. Fleet media are more likely to be seen by people with cars on freeways or motorways or in the neighbourhoods of the business premises that own the f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercial Fleet
Fleet vehicles are groups of motor vehicles owned or leased by a business, government agency, or other organization rather than by an individual or family. Typical examples include vehicles operated by car rental companies, taxicab companies, public utilities, public bus companies, and police departments. In addition, many businesses purchase or lease fleet vehicles to deliver goods to customers, as well as provide vehicles for sales representatives to travel to clients. In some jurisdictions and countries, fleet vehicles can also be privately owned by employees. These vehicles are called the 'grey fleet' and are used for work purposes. Fleet vehicles can be managed by a fleet manager or transport manager using fleet management software. Vehicles may be connected to a fleet telematics system by way of a Fleet Management System also known as FMS. Federal Vehicle Fleet In the United States, Federal Vehicle Fleets refer to the federal government's vehicles. Fleet leasing in th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail Media
Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers. The planning and use of retail media is a key component in the delivery of shopper marketing campaigns. Retail media channels have become established as important for promoting goods and services at or near or even further beyond the points of purchase and consumption. Retail media is now being taken more seriously by most traditional media agencies. Retail media originated as media available within the retail environment. This has now developed into a media discipline in its own right as new retail media channels have been added. Retail media now reaches outside the retail environment to encompass media channels such loyalty program marketing, coupons and door drops, fleet media (retailer's fleet vehicles, etc.). Though many reta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aerial Advertising
Aerial advertising is a form of advertising that incorporates the use of flogos, manned aircraft, or drones to create, transport, or display, advertising media. The media can be ''static'', such as a banner, logo, lighted sign or sponsorship branding. It can also be ''dynamic'', such as animated lighted signage, skywriting, or audio. Prior to World War II, aviation pioneer Arnold Sidney Butler, the owner and operator of Daniel Webster Airport (New Hampshire) utilizing his fleet of J3 Cubs, created banner towing and was credited with a number of inventions and aircraft modifications used to pick up and release banners. At the start of World War II, the government took over the airstrip for military training. Afterward, Butler moved his aircraft to Florida and formed Circle-A Aviation where he continued his banner towing business. Still today, many of his aircraft remain in service and can be seen in the skies over Miami and Hollywood, Florida. Aerial advertising is perceived by ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bus Advertising
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. History Bus advertising descends from similar methods used on streetcars in the early 20th century. Infrastructure Adverts are placed in bus shelters. These can be static posters, or back illuminated displays, or rolling displays allowing many messages on one shelter. Technology has also been used to create interactive adverts. Adverts may also be installed on associated street furniture such as the backs of benches at stops. Sized at approximately 2.5 by 6.5 feet, bus bench ads tend to be cheaper per unit than other forms of outdoor mass advertising. Tickets Often, the paper bus ticket is used as an advertising s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Driven Media
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. Description Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space. Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Helicopter Banner
Aerial advertising is a form of advertising that incorporates the use of flogos, manned aircraft, or drones to create, transport, or display, advertising media. The media can be ''static'', such as a banner, logo, lighted sign or sponsorship branding. It can also be ''dynamic'', such as animated lighted signage, skywriting, or audio. Prior to World War II, aviation pioneer Arnold Sidney Butler, the owner and operator of Daniel Webster Airport (New Hampshire) utilizing his fleet of J3 Cubs, created banner towing and was credited with a number of inventions and aircraft modifications used to pick up and release banners. At the start of World War II, the government took over the airstrip for military training. Afterward, Butler moved his aircraft to Florida and formed Circle-A Aviation where he continued his banner towing business. Still today, many of his aircraft remain in service and can be seen in the skies over Miami and Hollywood, Florida. Aerial advertising is perceived by ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Billboard
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. Description Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space. Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in servi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Out-of-home Advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skywriting
Skywriting is the process of using one or more small aircraft, able to expel special smoke during flight, to fly in certain patterns that create writing readable from the ground. These messages can be advertisements, general messages of celebration or goodwill, personal messages such as a marriage proposals and birthday wishes, or acts of protest. Description The typical smoke generator consists of a pressurized container of viscosity oil, such as Chevron/Texaco "Canopus 13" (formerly "Corvus Oil"). The oil is injected into the hot exhaust manifold, vaporizing it into a huge volume of dense white smoke. Relatively few pilots have the skills to skywrite legibly. Also, wake turbulence and wind disperse and shear the smoke, causing the writing to blur and twist, usually within a few minutes. For these reasons, computer-controlled "skytyping" has been developed where multiple small aircraft, flying in line abreast formation, write in dot-matrix fashion, creating messages that can b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transit Media
Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles, such as on the side of or above the seats of a bus or tram. Advertising medium Transit media used to consist of paper or paint, but LED panels may be used, allowing advertisements to be rotated or scheduled by GPS location, enabling advertisers to target specific audiences. The medium offers a balance between traditional billboards and smaller, more mobile signage. For example, an individually branded car might be casually driven around a city for the majority of the time, but can occasionally be integrated into a multi-vehicle convoy or parked arrangement suitable for promotional activities. References {{ReflistSee also * |
Truckside Advertisement
A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America. Truckside advertisements have been argued by many to have one of the lowest CPM ( Cost Per Thousand) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad. One of the largest truckside advertising companies in the United States is called Rolling Adz that has nationwide platform of over 5,500 trucks across the country. See also *Bus advertising * Driven media * Fleet media * Mobile billboard * Out-of-home advertising *Wrap advertising Wrap advertising or a vehicle wrap is known as the marketing practice of completely or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
