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Firefly Tonics
Firefly Tonics is an English producer of fruit juice drinks with added herbal extracts. The range includes a number of functional drinks that feature botanical extracts such as Green Tea, Dandelion, Nettle, Yerba Maté and Kola Nut mixed with fruit juices. Firefly was founded in 2003 by Harry Briggs and Marcus Waley-Cohen, two London-based entrepreneurs. The herbal formulas for the drinks were developed with two UK-based herbalists, Michael McIntyre and Andrew Chevallier. The drink was launched with four variants, in Harvey Nichols, London in July 2003. Firefly Tonics Ltd. is based in central London and employs 8 people. As at May 2013, Firefly drinks are sold in 40 countries, with sales to date of over 25 million bottles. Around half the company's sales are within the UK. Products The classic range of Firefly drinks consists of 5 variants, packaged in 330ml glass bottles and named by their principal ingredients / flavours: e.g., "Lemon, Lime & Ginger". There are a ...
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Firefly Tonics Logo
The Lampyridae are a family of elateroid beetles with more than 2,000 described species, many of which are light-emitting. They are soft-bodied beetles commonly called fireflies, lightning bugs, or glowworms for their conspicuous production of light, mainly during twilight, to attract mates. Light production in the Lampyridae is thought to have originated as an honest warning signal that the larvae were distasteful; this was co-opted in evolution as a mating signal in the adults. In a further development, female fireflies of the genus '' Photuris'' mimic the flash pattern of '' Photinus'' species to trap their males as prey. Fireflies are found in temperate and tropical climates. Many live in marshes or in wet, wooded areas where their larvae have abundant sources of food. While all known fireflies glow as larvae, only some species produce light in their adult stage, and the location of the light organ varies among species and between sexes of the same species. Fire ...
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Functional Drinks
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health benefit. Functional beverages include dairy beverages, sports and performance drinks, energy drinks, ready-to-drink teas, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water. Health concerns Health experts are concerned about the increased consumption and popularity of functional beverages. Although these beverages may serve to hydrate the individual, they may not mitigate health issues, such as obesity, heart disease, and cancer. Most functional beverages are sweetened, and consumption of sweetened beverages is associated with higher levels of obesity and heart disease. Most of these drinks contain significant amounts of sugars and hence calories, which would add to discretionary and total caloric intake. As such, these ingredients pose health risks because of what they contain (sugar and caffeine) or what they replace in the diet (vit ...
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Green Tea
Green tea is a type of tea that is made from '' Camellia sinensis'' leaves and buds that have not undergone the same withering and oxidation process which is used to make oolong teas and black teas. Green tea originated in China, and since then its production and manufacture has spread to other countries in East Asia. Several varieties of green tea exist, which differ substantially based on the variety of ''C. sinensis'' used, growing conditions, horticultural methods, production processing, and time of harvest. The two main components unique to green tea are "catechins" and "theanine," and the health effects of these components are attracting a great deal of attention in Japan and abroad. History Tea consumption has its legendary origins in China during the reign of mythological Emperor Shennong. A book written by Lu Yu in 618–907 AD (Tang dynasty), ''The Classic of Tea'' (), is considered important in green tea history. The ''Kissa Yōjōki'' (喫茶養生記 ''Book ...
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Dandelion
''Taraxacum'' () is a large genus of flowering plants in the family Asteraceae, which consists of species commonly known as dandelions. The scientific and hobby study of the genus is known as taraxacology. The genus is native to Eurasia and North America, but the two most commonplace species worldwide, ''Taraxacum officinale, T. officinale'' (the common dandelion) and ''Taraxacum erythrospermum, T. erythrospermum'' (the red-seeded dandelion), were introduced from Europe into North America, where they now propagate as wildflowers. Both species are List of leaf vegetables, edible in their entirety. The common name ''dandelion'' ( , from French language, French , meaning 'lion's tooth') is also given to specific members of the genus. Like other members of the family Asteraceae, they have very small flowers collected together into a composite Head (botany), flower head. Each single flower in a head is called a ''floret''. In part due to their abundance, along with being a ...
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Urtica Dioica
''Urtica dioica'', often known as common nettle, burn nettle, stinging nettle (although not all plants of this species sting) or nettle leaf, or just a nettle or stinger, is a herbaceous perennial flowering plant in the family Urticaceae. Originally native to Europe, much of temperate Asia and western North Africa, it is now found worldwide, including New Zealand and North America. The species is divided into six subspecies, five of which have many hollow stinging hairs called trichomes on the leaves and stems, which act like hypodermic needles, injecting histamine and other chemicals that produce a stinging sensation upon contact ("contact urticaria", a form of contact dermatitis). The plant has a long history of use as a source for traditional medicine, food, tea, and textile raw material in ancient (such as Saxon) and modern societies. Description ''Urtica dioica'' is a dioecious, herbaceous, perennial plant, tall in the summer and dying down to the ground in winter. ...
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Yerba Maté
Yerba mate or yerba-maté (''Ilex paraguariensis''; from Spanish ; pt, erva-mate, or ; gn, ka'a, ) is a plant species of the holly genus '' Ilex'' native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a beverage known as '' mate''. Brewed cold, it is used to make '' tereré''. Both the plant and the beverage contain caffeine. The indigenous Guaraní and some Tupí communities (whose territory covered present-day Paraguay) first cultivated and consumed yerba mate prior to European colonization of the Americas. Its consumption was exclusive to the natives of only two regions of the territory that today is Paraguay, more specifically the departments of Amambay and Alto Paraná. After the Jesuits discovered its commercialization potential, yerba mate became widespread throughout the province and even elsewhere in the Spanish Crown. Mate is traditionally consumed in central and southern ...
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Kola Nut
The term kola nut usually refers to the seeds of certain species of plant of the genus ''Cola'', placed formerly in the cocoa family Sterculiaceae and now usually subsumed in the mallow family Malvaceae (as subfamily Sterculioideae). These cola species are trees native to the tropical rainforests of Africa. Their caffeine-containing seeds are used as flavoring ingredients in beverages applied to various carbonated soft drinks, from which the name ''cola'' originates. General description The kola nut is a caffeine-containing nut of evergreen trees of the genus ''Cola'', primarily of the species ''Cola acuminata'' and ''Cola nitida''. ''Cola acuminata'', an evergreen tree about 20 meters in height, has long, ovoid leaves pointed at both the ends with a leathery texture. The trees have cream flowers with purplish-brown striations, and star-shaped fruit consisting of usually 5 follicles. Inside each follicle, about a dozen prismatic seeds develop in a white seed-shell. The nut ...
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Harvey Nichols
Harvey Nichols is a British luxury department store chain founded in 1831, at its flagship store in Knightsbridge, London. It sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury foods. It is owned by Hong Kong luxury goods company Dickson Concepts. The chain has 14 locations worldwide, including a Beauty Bazaar in Liverpool and a brasserie in the OXO Tower, London. History In 1831 Benjamin Harvey opened a linen shop in a terraced house on the corner of Knightsbridge and Sloane Street in London. In 1835 the shop expanded to number 8 next door, and would continue to expand into successive properties over the following years. In 1841 Benjamin employed James Nichols from Oxfordshire. In 1845 Nichols was promoted to management and in 1848 he married Harvey's niece, Anne Beale. Benjamin Harvey died in 1850, leaving the business in the care of his wife Anne, who went into partnership with James Nichols to form Harvey N ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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Firefly Tonics Core Range
The Lampyridae are a family of elateroid beetles with more than 2,000 described species, many of which are light-emitting. They are soft-bodied beetles commonly called fireflies, lightning bugs, or glowworms for their conspicuous production of light, mainly during twilight, to attract mates. Light production in the Lampyridae is thought to have originated as an honest warning signal that the larvae were distasteful; this was co-opted in evolution as a mating signal in the adults. In a further development, female fireflies of the genus '' Photuris'' mimic the flash pattern of '' Photinus'' species to trap their males as prey. Fireflies are found in temperate and tropical climates. Many live in marshes or in wet, wooded areas where their larvae have abundant sources of food. While all known fireflies glow as larvae, only some species produce light in their adult stage, and the location of the light organ varies among species and between sexes of the same species. Fire ...
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Antioxidant
Antioxidants are compounds that inhibit oxidation, a chemical reaction that can produce free radicals. This can lead to polymerization and other chain reactions. They are frequently added to industrial products, such as fuels and lubricants, to prevent oxidation, and to foods to prevent spoilage, in particular the rancidification of oils and fats. In cells, antioxidants such as glutathione, mycothiol or bacillithiol, and enzyme systems like superoxide dismutase, can prevent damage from oxidative stress. The only dietary antioxidants are vitamins A, C, and E, but the term ''antioxidant'' has also been applied to numerous other dietary compounds that only have antioxidant properties in vitro, with little evidence for antioxidant properties in vivo. Dietary supplements marketed as antioxidants have not been shown to maintain health or prevent disease in humans. History As part of their adaptation from marine life, terrestrial plants began producing non-marine antioxi ...
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Green Tea
Green tea is a type of tea that is made from '' Camellia sinensis'' leaves and buds that have not undergone the same withering and oxidation process which is used to make oolong teas and black teas. Green tea originated in China, and since then its production and manufacture has spread to other countries in East Asia. Several varieties of green tea exist, which differ substantially based on the variety of ''C. sinensis'' used, growing conditions, horticultural methods, production processing, and time of harvest. The two main components unique to green tea are "catechins" and "theanine," and the health effects of these components are attracting a great deal of attention in Japan and abroad. History Tea consumption has its legendary origins in China during the reign of mythological Emperor Shennong. A book written by Lu Yu in 618–907 AD (Tang dynasty), ''The Classic of Tea'' (), is considered important in green tea history. The ''Kissa Yōjōki'' (喫茶養生記 ''Book ...
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