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Fear Appeal
Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand might do. A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action. It is assumed that through a fear appeal the perception of threatening stimuli creates fear arousa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Appeal To Fear
An appeal to fear (also called ''argumentum ad metum'' or ''argumentum in terrorem'') is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication). Logic This fallacy has the following argument form: :Either P or Q is true. :Q is frightening. :Therefore, P is true. The argument is invalid. The appeal to emotion is used in exploiting existing fears to create support for the speaker's proposal, namely P. Also, often the false dilemma fallacy is involved, suggesting Q is the proposed idea's sole alternative. Fear, uncertainty and doubt Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product. The term originated to describe misinformation tactics in the computer hardw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychology
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Fernald LD (2008)''Psychology: Six perspectives'' (pp.12–15). Thousand Oaks, CA: Sage Publications.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. Ψ (''psi''), the first letter of the Greek word ''psyche'' from which the term psychology is derived (see below), is commonly associated with the science. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as behavioral or cognitive scientists. Some psyc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavior Modification
Behavior modification is an early approach that used respondent and operant conditioning to change behavior. Based on methodological behaviorism, overt behavior was modified with consequences, including positive and negative reinforcement contingencies to increase desirable behavior, or administering positive and negative punishment and/or extinction to reduce problematic behavior. It also used Flooding desensitization to combat phobias. Applied behavior analysis (ABA)—the application of behavior analysis—is the current term and is based on radical behaviorism, which refers to B. F. Skinner's viewpoint that cognition and emotions are covert behavior that are to be subjected to the same conditions as overt behavior. Description The first use of the term behavior modification appears to have been by Edward Thorndike in 1911. His article ''Provisional Laws of Acquired Behavior or Learning'' makes frequent use of the term "modifying behavior". Through early research in th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Moral Panic
A moral panic is a widespread feeling of fear, often an irrational one, that some evil person or thing threatens the values, interests, or well-being of a community or society. It is "the process of arousing social concern over an issue", usually perpetuated by moral entrepreneurs and the mass media, and exacerbated by politicians and lawmakers. Stanley Cohen, who developed the term, states that moral panic happens when "a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests". While the issues identified may be real, the claims "exaggerate the seriousness, extent, typicality and/or inevitability of harm". Moral panics are now studied in sociology and criminology, media studies, and cultural studies. Examples of moral panic include the belief in widespread abduction of children by predatory pedophiles; belief in ritual abuse of women and children by Satanic cults; and concerns over the effects of music lyrics ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fear Mongering
Fearmongering, or scaremongering, is a form of manipulation that causes fear by using exaggerated rumors of impending danger. Theory According to evolutionary psychology, humans have a strong impulse to pay attention to danger because awareness of dangers has been important for survival throughout their evolutionary history. The effect is amplified by cultural evolution when the news media cater to people's appetite for news about dangers. The attention of citizens is a fiercely contested resource that news media, political campaigners, social reformers, advertisers, civil society organizations, missionaries, and cultural event makers compete over, according to attention economy. Social agents of all kinds are often using fearmongering as a tactic in the competition for attention, as illustrated by the examples below. Fearmongering can have strong psychological effects, which may be intended or unintended. One hypothesized effect is mean world syndrome in which people per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Of Fear
Culture of fear (or climate of fear) is the concept that people may incite fear in the general public to achieve political or workplace goals through emotional bias; it was developed as a sociological framework by Frank Furedi and has been more recently popularized by the American sociologist Barry Glassner. In politics Nazi leader Hermann Göring explains how people can be made fearful and to support a war they otherwise would oppose: In her book ''State and Opposition in Military Brazil'', Maria Helena Moreira Alves found a "culture of fear" was implemented as part of political repression since 1964. She used the term to describe methods implemented by the national security apparatus of Brazil in its effort to equate political participation with risk of arrest and torture. Cassação (English: cassation) is one such mechanism used to punish members of the military by legally declaring them dead. This enhanced the potential for political control through intensifying the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Appeal To Emotion
Appeal to emotion or ''argumentum ad passiones'' (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. This kind of appeal to emotion is a type of red herring and encompasses several logical fallacies, including appeal to consequences, appeal to fear, appeal to flattery, appeal to pity, appeal to ridicule, appeal to spite, and wishful thinking. The appeal to emotion is only fallacious when the emotions that are elicited are irrelevant to evaluating the truth of the conclusion and serve to distract from rational consideration of relevant premises or information. For instance, if a student says "If I fail this paper I will lose my scholarship. It's not plagiarized." the emotions elicited by the first statement are not relevant to establishing whether the paper was plagiarized. Also, "Look at the suffering children. We must do more for refugees." is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Stigma
Social stigma is the disapproval of, or discrimination against, an individual or group based on perceived characteristics that serve to distinguish them from other members of a society. Social stigmas are commonly related to culture, gender, race, socioeconomic class, age, sexual orientation, body image, physical disability, intelligence or lack thereof, and health. Some stigma may be obvious, while others are known as concealable stigmas that must be revealed through disclosure. Stigma can also be against oneself, stemming from negatively viewed personal attributes in a way that can result in a "spoiled identity" (i.e., self-stigma). Description Stigma (plural stigmas or ''stigmata'') is a Greek word that in its origins referred to a type of marking or the tattoo that was cut or burned into the skin of people with criminal records, slaves, or those seen as traitors in order to visibly identify them as supposedly blemished or morally polluted persons. These individuals were to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Autonomy
In developmental psychology and moral, political, and bioethical philosophy, autonomy, from , ''autonomos'', from αὐτο- ''auto-'' "self" and νόμος ''nomos'', "law", hence when combined understood to mean "one who gives oneself one's own law" is the capacity to make an informed, uncoerced decision. Autonomous organizations or institutions are independent or self-governing. Autonomy can also be defined from a human resources perspective, where it denotes a (relatively high) level of discretion granted to an employee in his or her work. In such cases, autonomy is known to generally increase job satisfaction. Self-actualized individuals are thought to operate autonomously of external expectations. In a medical context, respect for a patient's personal autonomy is considered one of many fundamental ethical principles in medicine. Sociology In the sociology of knowledge, a controversy over the boundaries of autonomy inhibited analysis of any concept beyond relative auto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seatbelt
A seat belt (also known as a safety belt, or spelled seatbelt) is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduces the likelihood of death or serious injury in a traffic collision by reducing the force of secondary impacts with interior strike hazards, by keeping occupants positioned correctly for maximum effectiveness of the airbag (if equipped), and by preventing occupants being ejected from the vehicle in a crash or if the vehicle rolls over. When in motion, the driver and passengers are traveling at the same speed as the vehicle. If the vehicle suddenly stops or crashes, the occupants continue at the same speed the vehicle was going before it stopped. A seatbelt applies an opposing force to the driver and passengers to prevent them from falling out or making contact with the interior of the car (especially preventing contact with, or going ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
This Is Your Brain On Drugs
''This Is Your Brain on Drugs'' was a large-scale US anti- narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign. 1987 version The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a starkly furnished apartment who asks if there is anyone out there who still does not understand the dangers of drug abuse. He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally, he looks up at the camera and asks, "Any questions?" In contrast, the 10-second and 15-second versions simply show a close-up of an egg dropping into a frying pan. This is accompanied by a voice-over saying in the 15-second version: "Okay, last time. This is drugs. This is your brain on drugs. Any questions?" The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attitude (psychology)
In psychology, attitude is a psychological construct that is a mental and emotional entity that inheres or characterizes a person, their attitude to approach to something, or their personal view on it. Attitude involves their mindset, outlook and feelings. Attitudes are complex and are an acquired state through life experience. Attitude is an individual's predisposed state of mind regarding a value and it is precipitated through a responsive expression towards oneself, a person, place, thing, or event (the attitude object) which in turn influences the individual's thought and action. Most simply understood attitudes in psychology are the feelings individuals have about themselves and the world. Prominent psychologist Gordon Allport described this latent psychological construct as "the most distinctive and indispensable concept in contemporary social psychology."Allport, Gordon. (1935). "Attitudes," in A Handbook of Social Psychology, ed. C. Murchison. Worcester, MA: Clark Univers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
